India hub · Fintech · Serving India from Gurgaon HQ

Fintech marketing agency in India built for regulated acquisition without a compliance cloud

Backed by App\Support\NamedExperts::get(). --}}

By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Raman Soni, Head of Performance Marketing

TL;DR

ICG partners with Indian banks, NBFCs, wealth-tech and mutual fund platforms, insur-tech, payments and lending operators — category leaders and category challengers alike.
Every asset is written for a Grahak Charter reader and stays clean against RBI, SEBI, IRDAI, DPDP and PCI-DSS from the first draft.
The Search Intelligence Trifecta — Angryturtle for branch GBP presence where relevant, SIE for category-level rankings, YODA for financial education video that earns AI Overview citations.
Retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370) — sized to product mix, licence scope and channel mix.
Reach us at contact@ichelonconsulting.com or book a discovery call.

Chat with a Co-Founder → WhatsApp ICG →

AI-powered regulated-acquisition marketing · Gurgaon HQ · contact@ichelonconsulting.com

Why Indian fintech companies choose ICG

Indian fintech is the second-most-regulated advertising category in the country after regulated healthcare. Every consumer surface is scanned by an RBI, SEBI or IRDAI framework depending on what the product actually is. Every "risk-free", "guaranteed return" or "instant" word choice can generate a compliance escalation. And every DPDP violation on a lead capture form can invalidate an entire quarter of acquisition.

ICG works from Gurgaon and has been building content and demand operations for regulated Indian buyers since 2018. Our fintech engagements start with a licence map. What are you regulated as? Bank / SFB / SFB / NBFC-BL / NBFC-P2P / PA / PPI / MI / MF distributor / RIA / SEBI-registered / IRDAI-licensed. That determines the copy discipline, the ad-vertical eligibility and the disclosure surface on every page you ship.

The output is category rank on educational and product intent queries, a YouTube presence that owns the definitional space, and a paid acquisition funnel that stays inside Google, Meta and marketplace policy for regulated financial services.

The Trifecta

The Search Intelligence Trifecta — adapted for Indian fintech

Angryturtle

Branch / office GBP OS

Every branch, service office and IRDAI-licensed corporate office becomes a searchable, ranked entity. Solo tier from Rs 999/-.

SIE

Search Intelligence Engine

Category-level intent map for "home loan interest rate", "SIP calculator", "term insurance for family" queries. Ranks calculator, guide and glossary pages.

YODA

YouTube AIO engine

Financial education, product-explainer and Grahak-Charter-aligned videos. Ranked on YouTube search and Google AI Overview.

Three core services we deliver for fintech

Search & content operations

Product landers, financial-education content, calculator pages, glossary hubs and compliance-cleaned copy audits.

YouTube education & AIO

Financial education video series and product explainers with named reviewers — engineered for AI Overview citation.

Paid search, LinkedIn & RIA outreach

Google search for RBI/SEBI/IRDAI-eligible categories, LinkedIn campaigns for B2B fintech, DPDP-consented email nurture.

Compliance overlay

Every asset is written to survive an RBI, SEBI or IRDAI review

RBI

Reserve Bank of India

Banking, NBFC, PA, PPI, lending and payments copy honours RBI Master Directions and the Grahak Charter language.

SEBI

Securities and Exchange Board of India

Wealth-tech, mutual fund distributor, RIA and PMS copy honours SEBI advertising code — standard disclaimers, past-performance discipline, risk labels.

IRDAI

Insurance Regulatory and Development Authority

Insur-tech and insurance distribution copy honours IRDAI advertising regulations. IRDAI licence number is surfaced correctly.

DPDP 2023

Digital Personal Data Protection

Every KYC-adjacent lead form is DPDP-consented, purpose-limited, and the data-fiduciary declaration is explicit.

PCI-DSS

Payment Card Industry DSS

Payment product pages and checkout flows honour PCI-DSS 4.0 rendering discipline — no scraping, no unsafe embeds.

Metros we serve most frequently

Gurgaon / Delhi NCR Mumbai / BKC Bengaluru Hyderabad Chennai Pune Ahmedabad / GIFT City Kolkata Chandigarh Jaipur / Kochi

Fintech verticals we build coverage for

Banks & SFBs

Retail and MSME product landers, branch GBP presence, financial-education content.

NBFCs & lending

Personal loan, business loan, gold loan, LAP and BNPL — product landers and calculator SEO.

Wealth-tech & mutual funds

SIP landers, calculators, glossary hubs and RIA / MF distributor content aligned to SEBI code.

Insur-tech & insurance

Term, health, motor, home insurance category pages, IRDAI-compliant creative and calculator SEO.

Payments & PAs

Payment aggregator content, checkout SEO, developer documentation SEO.

B2B fintech & API infra

Enterprise product pages, developer docs, RFP landers, LinkedIn ABM.

90-day engagement plan

Weeks 1-2

Discovery & licence map

Product portfolio review, licence map compiled, disclosure discipline aligned, branch / office GBP audit.

Weeks 3-6

Foundation build

Angryturtle installed on eligible GBPs. SIE plan cleared by compliance. YODA education series planned.

Weeks 7-10

Publish & capture

Landers, calculators and glossary pages live. Videos ship. DPDP-consented KYC-adjacent forms live.

Weeks 11-12

First readout

Category rank, calculator engagement, application-start delta and blended CPA reported against baseline.

Pricing floor

Every fintech engagement is scoped against licence footprint, product mix and channel mix. As a floor: retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Product SKUs sit alongside — Angryturtle Rs 999/- and Nexus CRM Rs 3,999.

How to start

Send a note to contact@ichelonconsulting.com or WhatsApp +91 81302 26224. Fit-check inside 48 hours. Scoped proposal inside 7 working days.

Frequently asked questions

Do you handle RBI Master Direction copy discipline?

Yes. Every consumer product page honours the applicable Master Direction, Grahak Charter language and standard disclaimer set.

Can you support SEBI-registered wealth platforms?

Yes. Advertising code discipline, past-performance handling and standard disclaimer sets are baked into the editorial process.

Do you handle IRDAI-compliant insurance creative?

Yes. IRDAI advertising regulations, licence display and standard disclaimer discipline honoured on every surface.

What is the minimum engagement length?

90-day starter engagement, then rolling monthly or quarterly retainers.

Do you handle DPDP consent for KYC-adjacent forms?

Yes. Explicit purpose-limited consent, data-fiduciary declarations and preference-centre revocation flows.

Do you handle Google & Meta advertising policy for regulated categories?

Yes. Verified advertiser flows, category-eligibility clearance and creative discipline are part of scoping.

Can you support B2B fintech and API infrastructure clients?

Yes. Developer documentation SEO, enterprise landers and LinkedIn ABM.

Do you handle PCI-DSS-aware checkout SEO?

Yes. Checkout copy and rendering discipline honour PCI-DSS 4.0.

Do you support GIFT City / IFSC clients?

Yes. GIFT City / IFSCA-eligible product landers with the correct jurisdictional copy.

What is the WhatsApp response time?

Business hours IST 9am-9pm, typically inside 30 minutes for existing accounts.

Backed by ICG global leadership

Rohit Gupta

Co-Founder, Business & Growth

Santosh Reddy

US Practice Lead

Ravi

Delivery & Client Success

Siddhant Malik

Australia Practice Lead

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.