Three levels.
One outcome.
Implementation, consulting, and AI solutions, engineered to work as a single, compounding growth system for healthcare brands. Google Ads, Meta Ads, SEO, AEO, and AI patient lifecycle infrastructure, delivered as one integrated engagement.
For clinics and hospitals already running ads
If your Google Ads, Meta Ads, or SEO has plateaued, this is where you start. Outcome: 38–58% CPQL reduction within 90 days, with attribution and 30+ live alert systems.
For healthcare leaders rebuilding the foundation
If the underlying brand, growth architecture, or systems are the bottleneck, this is the layer. Outcome: a written root-cause diagnosis, a sequenced architecture brief, and the systems built before campaigns scale.
For brands ready for AI-first patient growth
If you want to win AI search visibility (ChatGPT, Perplexity, Google AI), automate patient lifecycle follow-up, and stop losing leads to slow response, this is the AI layer. Outcome: AEO/LLM rankings, AI hot lead management, and lifecycle automation.
Performance Marketing
Performance marketing that compounds beyond the ad click.
Healthcare marketing
questions answered.
ICG offers three levels of healthcare marketing services: Implementation (Google Ads, Meta Ads, SEO, AEO/LLM optimisation, medical SEO, YouTube marketing, WhatsApp marketing, content intelligence, brand management), Consulting (brand diagnostics, growth architecture, systems consulting), and AI Solutions (AI patient bots, HealthPro 360 PMS, AI lead management, AI patient education, clinical governance AI, and AI revenue maximisation).
Yes. Google Ads management for healthcare is one of ICG's core services. ICG manages Google Ads across 65+ healthcare client accounts in India, with a focus on CPL reduction, search term architecture, negative keyword management, and conversion tracking calibrated to healthcare-specific patient journeys. ICG clients average a 38 to 58% CPL reduction versus market benchmarks.
AEO stands for Answer Engine Optimisation, the practice of structuring a brand's web presence so it is cited in AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search surfaces. 67% of patients now consult AI before booking a healthcare consultation. Healthcare brands not optimised for AI citation are invisible in this layer of the patient research journey. ICG's AEO service makes healthcare brands visible in AI-generated answers for their target queries.
Yes, ICG provides specialist medical SEO for healthcare websites, including clinic SEO for local search visibility, procedure-specific content optimisation, technical SEO, Google Business Profile management across 130+ listings, and AEO/LLM optimisation for AI search. ICG manages GSC (Google Search Console) monitoring across 113+ healthcare client accounts.
ICG works with healthcare brands with an active marketing spend of ₹1 lakh per month or more. The minimum engagement begins with a Brand and Growth Diagnostic, after which an engagement structure is proposed based on the client's specific situation. ICG does not offer one-size engagement packages, every engagement is structured based on the diagnostic findings.
Three levels.
One integrated outcome.
Most firms operate in one lane. ICG was built to operate at the centre of strategy, execution, and AI.