Prism Pulse is ICG's Instagram analytics + reporting platform for marketing agencies running healthcare, IVF, dental, dermatology and clinic brands. It pulls the full Instagram Business Account API daily, computes deduplicated reach across formats, ranks posts by effectiveness, generates AI-narrated client-facing reports, and produces a data-driven monthly content calendar tied to the metrics that actually moved.

How is Prism Pulse different from Instagram Insights or generic social tools like Hootsuite, Sprout Social, Later?

Instagram Insights shows raw per-post numbers with no cross-post deduplication, no format-level ranking, no client-facing narrative. Horizontal tools (Hootsuite, Sprout Social, Later) are built for scheduling — their analytics are a bolt-on and are not calibrated to healthcare specialties. Prism Pulse is purpose-built for agencies + healthcare brands: it deduplicates reach across Reels / Feed / Stories, scores posts by an effectiveness index (not just reach), generates shareable AI-narrated client reports on a rotating share link, and maps every post back to a service line (IVF, dermatology, dental, hair transplant, aesthetic) with a Do more / Do less recommendation.

Who is Prism Pulse built for?

Two audiences: (1) Marketing agencies running social for healthcare, IVF, dental, dermatology, aesthetic and hospital brands who need a defensible reporting layer they can share with clients each month. (2) In-house marketing teams at multi-clinic groups, IVF chains, dental groups and hospital networks who need a single view across handles, with the same underlying data their agency sees.

How does Prism Pulse handle Instagram data and privacy?

Prism Pulse connects to Instagram Business Accounts through Meta's official Graph API — the same authenticated flow every legitimate social tool uses. No scraping, no unofficial endpoints. Only account-owner-authorised data is pulled: post metrics, reach, impressions, saves, comments, follower counts. No DPDP-protected personal patient data is ever ingested — it is a social analytics platform, not a CRM.

New · Instagram Analytics + Reporting · 2026

Prism Pulse — Instagram analytics, reporting and next month's calendar, in one place.

Most healthcare social media agencies still copy Instagram Insights screenshots into a PowerPoint each month. Prism Pulse is the modern alternative — a daily-synced analytics platform for agencies + clinic brands that deduplicates reach, ranks posts by effectiveness, narrates the story your client actually needs to hear, and hands you back a data-driven content calendar for the next 30 days.

Daily sync

Every 24h

Instagram Business Account API

Reach model

Deduped

across Reels · Feed · Stories

Client report

1-click share

rotating link · 10-day validity

Calendar

Data-driven

next 30 days · your specialty

Book a 30-min Prism Pulse walkthrough → Chat on WhatsApp

The product tour · 7 views

One dashboard. Every question a client asks about Instagram, answered from the data.

Every Prism Pulse view is pulled straight from the Instagram Business Account API, deduplicated, ranked, and rendered into something you can share with a client without a single manual spreadsheet. Here is the full tour.

reporting.agency.in/pulse/overview
Overview · Nova Fertility & SkinLast 30 days
Views
1.82M
▲ 12.4%
Reach
901K
▲ 8.1%
Interactions
16.5K
▲ 5.3%
Net follows
+2,410
▲ 3.0%
Views trenddaily · blended

                                    
                                    
                                    
                                    
                                    
                                
 What's going well
Enquiries rose 3.8% even as views softened — remaining viewers are higher-intent.
Reels drove 71% of reach; static posts led saves per view.

View 01 · Overview dashboard Every account opens on the same 30-day snapshot. Views, reach, interactions, net follows — with a daily trend line and an AI narration of what actually moved.

/pulse/content

                        Content · Top posts
                        Ranked by reach
                        
                            PostReachViewsEng%Effvs Med

                            “Hair systems shouldn’t look fake…” Reel139,576160,1490.9%10.7▲402%
“Your skin at 25 isn’t…” Reel14,61621,5540.6%2.7▲25%
“Thinking about a transplant…” Reel6,6218,3740.6%2.1▼17%
“This Mother’s Day, skip flowers…” Feed5,7557,5311.4%3.4▲61%
“PRP isn’t a shortcut…” Reel4,1804,9530.7%2.3▲6%

                        
                    

Post	Reach	Views	Eng%	Eff	vs Med
“Hair systems shouldn’t look fake…” Reel	139,576	160,149	0.9%	10.7	▲402%
“Your skin at 25 isn’t…” Reel	14,616	21,554	0.6%	2.7	▲25%
“Thinking about a transplant…” Reel	6,621	8,374	0.6%	2.1	▼17%
“This Mother’s Day, skip flowers…” Feed	5,755	7,531	1.4%	3.4	▲61%
“PRP isn’t a shortcut…” Reel	4,180	4,953	0.7%	2.3	▲6%

View 02 · Content · Top posts Every published post ranked by reach with an effectiveness score and a percent-versus-median column. See which pieces broke the account average and which sat below it — instantly.

/pulse/formats
Formats · SplitViews by format
                                
                                
                                
                                
                                149K
                                total views
                             Reels — 71%
 Posts — 19%
 Stories — 10%
Format mix · posts published
MayJunJulAugSepOct

View 03 · Formats · Reels vs Feed vs Stories Where the attention actually came from this month, and whether the format-mix your team is shipping matches. Six-month cadence bar-chart underneath.

/pulse/compare

                        Comparison · Weekly
                        Last 4 weeks
                        
                            Metric29 Jun–05 Jul22–28 Jun15–21 Jun

                            Views1,805,648 ▲10%1,647,369 ▲3%1,598,489 ▼25%
Reach791,593 ▲54%513,902 ▼14%596,715 ▼9%
Interactions6,809 ▼26%9,228 ▲1%9,347 ▲55%
Saves604 ▼9%665 ▼8%724 ▲5%
Enquiries23 ▼12%26 ▲63%16 ▲60%

                        
                    

Metric	29 Jun–05 Jul	22–28 Jun	15–21 Jun
Views	1,805,648 ▲10%	1,647,369 ▲3%	1,598,489 ▼25%
Reach	791,593 ▲54%	513,902 ▼14%	596,715 ▼9%
Interactions	6,809 ▼26%	9,228 ▲1%	9,347 ▲55%
Saves	604 ▼9%	665 ▼8%	724 ▲5%
Enquiries	23 ▼12%	26 ▲63%	16 ▲60%

View 04 · Weekly comparison Four-week rolling comparison across every metric the client cares about — including enquiries. Spot the week views went up but interactions cratered before it becomes a client meeting problem.

/pulse/r/9f3ax72 · shared
Monthly reportNova Fertility & Skin
valid 10 days
 What's going well
Reels reached 901K unique accounts, up 8% — the “myth-busting” angle is compounding.
 Needs attention
Save rate on educational posts dipped 13%; tighten the first-line hook.
 Action plan
Ship 3 patient-story Reels this week; retire generic offer posts.

View 05 · Client report · shareable link Every account can generate a rotating share link with 10-day validity. Clients see a clean, branded monthly report — going well, needs attention, action plan — without ever logging in.

/pulse/programming
Programming · Service → KPI mapLast 90 days
                            Service / themePostsBest atScore

                            Hair Transplant14Reach9.2
Patient Stories9Enquiries8.7
Skin & Aesthetics11Saves6.4
Generic Offers7Low pull2.1

                        ✓ Do moreWeekly patient-story Reels — top enquiry driver
Myth-busting hooks in the first 2 seconds
✗ Do lessGeneric discount posts — reach without intent
Static offer carousels on weekends

Service / theme	Posts	Best at	Score
Hair Transplant	14	Reach	9.2
Patient Stories	9	Enquiries	8.7
Skin & Aesthetics	11	Saves	6.4
Generic Offers	7	Low pull	2.1

View 06 · Programming · service to KPI map Which service theme drives which outcome — reach, saves, enquiries. Every account gets an explicit Do more / Do less list at the end of every cycle.

/pulse/strategy · October calendar
Content calendar · OctoberNova Fertility & SkinM
T
W
T
F
S
S
29
30
1Reel
2Story
3Feed
4
5Reel
6Reel
7
8Feed
9Story
10Reel
11
12Reel
13Feed
14Story
15Reel
16
17Reel
18Plan
19Reel

View 07 · Data-driven content calendar The last screen is what agencies always wish they had: a next-30-day content calendar with format chips (Reel · Feed · Story · Plan), generated from what actually worked in the last 90 days — not a generic template.

Why Prism Pulse

The reporting layer generic social tools were never built to be.

Hootsuite, Sprout Social, Later, Buffer — they were built for scheduling. Their analytics tabs are a bolt-on. Instagram Insights itself gives you a per-post view with no cross-format deduplication, no ranking, no client narrative. Prism Pulse is different in five ways that matter for agencies running healthcare accounts.

Difference 01

Deduplicated reach across formats

When a Reel and a static Feed post reach the same 40K accounts, generic tools double-count. Prism Pulse deduplicates across Reels, Feed and Stories so your monthly reach number is the actual unique-accounts figure — the one clients ask about.

Difference 02

Effectiveness score, not just reach

Every post gets an effectiveness index and a percent-versus-median comparison. A Reel that reached 8K but hit 402% above the account median is flagged as the winning creative pattern — not buried beneath a viral one-off.

Difference 03

AI-narrated client reports on a share link

The report writes itself: What's going well, Needs attention, Action plan — grounded in the account's own data, not a template. Share it as a rotating link with 10-day validity. Clients see it without ever creating a login.

Difference 04

Service → KPI mapping for healthcare

Every post is auto-tagged to a service theme — Hair Transplant, Patient Stories, Skin & Aesthetics, IVF Consultation, Dental Restoration — so the Programming view shows exactly which service line pulled reach, which pulled saves, which pulled enquiries.

Difference 05

A calendar you did not have to invent

At month-end, Prism Pulse returns a next-30-day content calendar with recommended format for each day. Not a stock template. Built from the last 90 days of your own reach, saves and enquiry data mapped to your specialty.

Difference 06

Built for agencies + healthcare, not for everyone

Multi-tenant by design. A single Prism Pulse account handles every Instagram Business Account you manage, with client-side reports scoped per handle. Healthcare-aware — IVF, dental, dermatology, aesthetic, hospital service taxonomies ship built-in.

The monthly rhythm

Four steps between one client meeting and the next.

Prism Pulse compresses the monthly cycle every healthcare social agency runs — data pull, analysis, client report, next-month plan — from three or four working days into one afternoon.

Sync the data

Every 24 hours Prism Pulse pulls the Instagram Business Account API — posts, reach, impressions, saves, comments, follower deltas — into a unified store. No CSV exports, no screenshot copying.

Read the story

Overview, Content, Formats, Comparison and Programming views compute automatically. AI narrates what actually moved this cycle and why, tagged to service themes your team recognises.

Ship the client report

Generate a shareable client report with one click. Rotating URL, 10-day validity, branded to your agency. The client sees a clean What's going well / Needs attention / Action plan — no login, no PDF chase-up.

Get next month's calendar

The Strategy view generates a 30-day content calendar with format recommendations (Reel · Feed · Story · Plan) grounded in the last 90 days of the account's data — your team edits it, then schedules through whatever tool you already use.

Who Prism Pulse is for

Three roles. One dashboard.

Prism Pulse was built alongside three decision-makers we work with every day. Each gets a different view without needing a different tool.

Persona 01

Social media agency owner

You run 8–40 healthcare accounts. Your team spends the first week of every month copying Instagram Insights into slide decks. Prism Pulse gives you a defensible, branded monthly reporting layer — and a data-driven calendar for next month — without adding a scheduling tool you did not ask for.

Persona 02

In-house marketing head at a clinic group

You run a multi-clinic dental, dermatology, aesthetic or IVF group with 3–25 Instagram handles. You need a single view across every handle, service-line-level Do more / Do less, and a report your management committee understands without a translator.

Persona 03

Founder / doctor-entrepreneur

You are the face of your clinic brand and your Instagram is the front door. You want to know — every 30 days — what genuinely worked, what did not, and what to shoot next month. Prism Pulse's shareable report is built so a doctor-founder reads it in 90 seconds.

Tech + data

How Prism Pulse actually works under the hood.

No scraping. No unofficial endpoints. No CSV imports. Everything runs on the official Meta Graph API with account-owner authorisation, DPDP-aware storage, and healthcare-service taxonomies ICG built across 150+ client engagements.

Data source

Instagram Graph API · Business Account · account-owner authorised

Sync cadence

Every 24 hours · on-demand refresh available in-app

Storage

DPDP-aware · India region · no patient data ingested

Sharing

Rotating share URL · 10-day validity · agency-branded

Taxonomy

Healthcare service themes built-in (IVF, dental, derm, aesthetic, hospital, hair transplant)

Multi-tenant

Unlimited Instagram Business Accounts per agency workspace

Frequently asked

Prism Pulse FAQ.

How is Prism Pulse different from Instagram Insights, Meta Business Suite, or a generic tool like Hootsuite / Sprout Social / Later?

Instagram Insights is per-post, un-ranked, and offers no cross-format deduplication or client-facing narrative. Meta Business Suite is a publisher and a lightweight analytics view — not a reporting layer. Hootsuite / Sprout Social / Later are scheduling-first with a bolt-on analytics tab that is not calibrated to healthcare specialties. Prism Pulse is a purpose-built analytics + reporting + strategy layer for agencies and clinic brands. It deduplicates reach across Reels / Feed / Stories, scores posts by an effectiveness index, maps every post to a service theme (IVF / dental / derm / aesthetic / hair transplant), generates AI-narrated shareable client reports, and hands back a data-driven monthly content calendar.

Does Prism Pulse replace my scheduling tool?

No. Prism Pulse is analytics, reporting and next-month planning. Keep Meta Business Suite, Later, Buffer, Sprout, Hootsuite, or whatever you already use for publishing. Prism Pulse sits on top and reads the results, then feeds the next month's calendar back into your existing workflow.

How is Prism Pulse different from Prism Spy?

Prism Spy watches your competitors — every Meta and Google ad they are running, refreshed daily. Prism Pulse watches your own Instagram — your posts, your reach, your enquiries, refreshed daily — and generates the client-facing report and the next month's content calendar. Different product, different job. Many agencies run both: Prism Spy for outside-in intelligence, Prism Pulse for inside-out reporting and strategy.

Which Instagram accounts does Prism Pulse work with?

Any Instagram Business Account or Creator Account connected through the official Meta Graph API. Personal accounts are not supported (Meta does not expose the required analytics endpoints on personal profiles). Multi-tenant by design: one agency workspace can connect unlimited Instagram Business Accounts and scope client reports per handle.

How does Prism Pulse handle Instagram data and DPDP?

Only account-owner-authorised data is ingested — post metrics, reach, impressions, saves, comments, follower counts. No scraping, no unofficial endpoints, no personal patient information. Storage is India-region and DPDP-aware. Prism Pulse is a social analytics platform, not a CRM — no protected patient records are ever pulled in.

What is the monthly content calendar Prism Pulse generates?

At the end of every 30-day cycle Prism Pulse looks at what actually pulled reach, saves and enquiries in your specialty over the last 90 days, maps those signals to service themes (Hair Transplant / Patient Stories / Skin & Aesthetics / IVF Consultation / Dental Restoration / etc.), and outputs a 4-week calendar with the recommended format for each day — Reel, Feed, Story or Plan. Your team keeps full editorial control; the calendar is a starting draft grounded in your own data, not a generic template.

Can I white-label the client report?

Yes. Every agency workspace can upload its own logo, colour, and footer copy. Reports render with your agency's branding on a rotating share URL — clients see your name, not Prism Pulse's.

CPQL benchmarks · ICG vs market

38–58% lower CPQL
in 90 days. Across every specialty.

Most prism pulse — instagram analytics + reporting pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market avg CPQL	ICG avg CPQL	ICG reduction
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,950	₹1,020	−48%
Plastic Surgery	₹3,600	₹2,050	−43%
Hair Transplant	₹4,300	₹2,280	−47%
Ophthalmology (LASIK / cataract)	₹1,700	₹720	−58%
Mental Health (psychiatry / therapy)	₹2,200	₹1,310	−40%
Dental (chains)	₹980	₹540	−45%

90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every prism pulse — instagram analytics + reporting engagement.

Explore HealthApex OS → See all eight platforms in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.

Read full client case studies →

Prism Pulse.
Book a free walkthrough.

Rohit and the ICG social team run a 30-minute Prism Pulse walkthrough on one of your live Instagram accounts — Overview, Content, Formats, Comparison, Programming, Report, Calendar — end to end. Founder-led. No commitment.

Book free walkthrough → Chat on WhatsApp →

Prism Pulse — Instagram analytics, reporting and next month's calendar, in one place.

One dashboard. Every question a client asks about Instagram, answered from the data.

Last 30 days

Ranked by reach

Views by format

Last 4 weeks

Nova Fertility & Skin

Last 90 days

✓ Do more

✗ Do less

Nova Fertility & Skin

The reporting layer generic social tools were never built to be.

Four steps between one client meeting and the next.

Three roles. One dashboard.

How Prism Pulse actually works under the hood.

Prism Pulse FAQ.

38–58% lower CPQLin 90 days. Across every specialty.

Eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Healthcare brands ICGhas worked with.

Prism Pulse.Book a free walkthrough.

Hi, I'm Rohit. Co-Founder, ICG.

38–58% lower CPQL
in 90 days. Across every specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Healthcare brands ICG
has worked with.

Prism Pulse.
Book a free walkthrough.