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Bloom IVF
Milann
Prime IVF
MedLinks
Handa
Bhardwaj
Eye Q
Johnson & Johnson
Mankind Pharma
Adonis Phyto
Narang Biotec
Medanta
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Sitaram Bhartia
Metro Hospitals
Tulasi Hospital
Bloom IVF
Milann
Prime IVF
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Handa
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Eye Q
Clinic SOPs · Patient journey + clinical + admin · NMC + NABH-aligned

Clinic SOP Creation — The Operating Procedures That Run Your Clinic Without You in the Room

· Book a free audit · Read the pillar guides

Most clinics operate from the doctor's head. The doctor knows exactly how a new patient should be registered, how the consultation note should be taken, how billing works, how a complaint gets resolved. Nobody else does — because it was never written down. When the doctor is in surgery, when a new staff member joins, when the doctor opens a second location — the system breaks. Because the system was never documented. ICG creates clinic SOPs written in plain language actual clinic staff can follow, NABH-aligned for accreditation-track clinics, NMC-compliant for patient communication, and actionable from day 1.

Book Free 48-Hour Audit WhatsApp ICG
Quick facts · Clinic SOP Creation — The Operating Procedures That Run Your Clinic Without You in the Room · 2026
SOP formats delivered Word (editable) + PDF (distribution) + Google Drive (team access)
Every SOP includes Purpose · Scope · Definitions · Numbered procedure steps · Role-based responsibilities · Associated forms · Review date
Coverage layers Patient journey · Clinical operations · Administrative · Emergency + adverse events
NABH alignment Standard-mapped — same SOPs serve operational and NABH documentation needs
Compliance stack NMC Section 6 · DPDP Act 2023 · BMW Rules 2016 · Schedule H/H1
Timeline 6-8 weeks (specialist clinic) · 10-14 weeks (multi-department hospital)
Investment ₹1L-3.5L based on clinic type and SOP count
Engagement starts Free scoping call — no proposal, honest SOP count estimate
Why ICG is different

Three reasons brands pick ICG.

01

Discovery-driven, not template-driven

Generic SOP kits are a shortcut that consistently fail: staff don't know the SOPs because staff didn't build them. ICG begins every SOP engagement with structured interviews — the doctor, head nurse, billing manager, front desk lead. The SOPs are drafted from what the clinic ACTUALLY does, refined by the team, and become documents the team can hand to a new hire on day 1 and expect competence in a week.

02

NABH-alignment built in, not bolted on

Clinics that create operational SOPs first and NABH-format SOPs later end up with two parallel SOP libraries and confused staff. ICG maps every SOP to the relevant NABH standard while writing — so your operational documentation and your accreditation documentation are the same document. If you're not pursuing NABH today, the SOP structure means you can pursue it later without a rewrite.

03

NMC + DPDP compliance embedded, not reviewed at end

Patient communication SOPs are reviewed against NMC Section 6 as they're written (no testimonials, no cure claims, no follower-buying implications). Medical records + consent SOPs align with DPDP Act 2023 data flows. Biomedical waste SOPs align with BMW Rules 2016. Compliance is not a last-mile review — it's a design constraint from draft 1.

What's included

Full service scope.

Patient journey SOPs — registration, appointment, communication standards, waiting area, consultation prep, follow-up
Clinical operations SOPs — medication dispensing, equipment calibration, infection control, OT/procedure sterilisation, adverse events
Administrative SOPs — billing, TPA/insurance, medical records (DPDP-aligned), complaint handling, staff attendance, vendor management
Emergency protocol SOPs — code blue, fall management, fire, medical emergency handling
Consent + patient rights SOPs — NMC + DPDP-aligned informed consent frameworks
Medical waste SOPs — BMW Rules 2016 compliant handling and disposal
Multi-location SOP libraries — master SOPs + location-specific addenda for chains
SOP audit + refresh — reviewing and updating existing SOPs to current best practice + regulation
Optional staff orientation session (via ICG Training Academy add-on)
For enterprise scale
Leading a hospital group, PE-backed chain, or multi-city healthcare business? ICG's enterprise programme (₹5-15L/mo · Leadership-engaged · benchmark-driven) is where the growth architecture, board-ready reporting, and strategic direction come together.
Explore ICG Enterprise →
Pricing

Transparent tiered pricing.

Specialist Clinic
₹1L-1.8L
For: Standalone specialty clinic, 25-40 SOPs

6-8 week engagement · discovery interviews · draft + review rounds · full SOP manual · Word + PDF + Drive delivery

Book Diagnostic →
Multi-Department
₹2L-3L
For: Multi-specialty clinic or small hospital, 50-80 SOPs

10-12 week engagement · department-lead interviews · specialty-specific SOPs · pre-NABH alignment · staff walkthrough

Book Diagnostic →
Hospital / Chain
₹3L-4L+
For: Hospital 100-200 beds OR multi-location chain

12-16 week engagement · master library + location addenda · governance layer · NABH-track-ready documentation

Book Diagnostic →
Case snapshots

Real numbers, anonymised clients.

42 SOPs · consistent operations across 3 clinics
Anonymised aesthetic dermatology chain — SOPs across 3 locations in 8 weeks · 8 weeks

3-clinic aesthetic dermatology chain in Mumbai. Founder was traveling between locations to enforce consistency. ICG built 42 SOPs covering patient journey, procedure protocols, consent frameworks, billing, and complaint handling. New staff onboarding time dropped from 4 weeks to 10 days. Founder now visits each clinic once a month instead of weekly.

NABH-ready SOP library in 12 weeks
Anonymised 60-bed hospital — 78 SOPs as NABH pre-work · 12 weeks

60-bed multi-specialty hospital preparing for NABH SHCO. ICG built the SOP library first as a standalone engagement — 78 SOPs mapped 1:1 to NABH standards. Hospital used ICG's NABH consulting service for the remaining accreditation layers 4 months later; documentation phase was already 70% complete.

Frequently asked

Clinic SOP Creation — The Operating Procedures That Run Your Clinic Without You in the Room — FAQ.

How does ICG create SOPs without deep knowledge of our specific workflows? +

ICG's SOP creation begins with a structured discovery process: interviews with your key staff (doctor, head nurse, billing manager, front desk lead) covering how each workflow actually runs today. ICG then drafts the SOPs based on those interviews and healthcare best practice. Drafts are reviewed by your team and refined until they accurately reflect the intended workflow. The final SOPs are yours — refined together, not imposed from a template.

Are ICG SOPs sufficient for NABH accreditation? +

ICG's SOPs are NABH-aligned — structured to meet NABH's documentation requirements. But NABH involves more than SOPs: training records, audit cycles, incident reporting, committee structures, evidence portfolios. ICG's separate NABH Consulting service covers the complete accreditation journey; SOP creation is one component. If you're only doing SOPs today with possible NABH later, the SOPs are structured so no rewrite is needed.

How long does SOP creation take? +

Specialist clinic (25-40 SOPs): 6-8 weeks. Multi-department clinic (50-80 SOPs): 10-12 weeks. Hospital (80-150 SOPs): 12-16 weeks. Multi-location chain: 12-18 weeks with staggered rollout. The timeline is driven primarily by your team's availability for interviews and review rounds — the ICG side rarely bottlenecks.

Can ICG update existing SOPs rather than creating from scratch? +

Yes. SOP audit and refresh is a common standalone engagement — reviewing existing SOPs and updating them to current NABH standards, DPDP Act 2023, NMC Section 6, and BMW Rules 2016. Cost is typically 40-60% of a from-scratch build depending on the state of existing documentation.

Does ICG train staff on the SOPs after creating them? +

The SOP manual itself is designed as a self-serve training document — new staff can be onboarded from it. For clinics that want a formal orientation session, ICG Training Academy delivers a facilitated walkthrough as an add-on (typically ₹35K-60K for a full-day session including role-play scenarios).

Compliance framework · healthcare

Compliance is where most agencies fail.

Healthcare advertising in India sits at the intersection of NMC (registered medical practitioners), DPDP Act (patient data), and ASCI (advertising standards). Generalist marketing agencies routinely violate one or more.

Primary law
NMC Ethics Code Section 6 + DPDP Act 2023 + ASCI Code

No comparative claims without published data. Patient testimonials require DPDP consent. Advertising must match the specialist's registered scope.

Penalty for violation
Enforcement bite

NMC / ASCI enforcement action + potential takedown of advertising accounts

ICG approach
Compliance-first workflow

Every ad + landing page + email routed through a compliance checkpoint before publishing. Zero enforcement actions across 150+ healthcare clients since 2018.

Frameworks ICG operates under

NMC Ethics Code 2026 · DPDP Act 2023 · ART (Regulation) Act 2021 · NABH 6th Edition · Dental Council of India · Schedule J (drug advertising) · UCPMP 2024 · ASCI Healthcare Guidelines

Compliance interpretations current as of September 2026. Enforcement bulletins tracked weekly by ICG's compliance research desk. See our editorial standards for how we source and update these.

You might also need

Adjacent services healthcare brands often bundle with Clinic SOP Creation.

Service
All 39 ICG services →
Service
By specialty →
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Anonymised case studies →
· editorial standards · book a free audit
The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

  • Specialty-specific funnel stages, not generic SaaS pipeline
  • 1-click CAPI + GCLID via Beacon attribution
  • Telecaller leaderboard + adherence scoring native
  • DPDP Act 2023 compliant by architecture
Explore Nexus CRM →
Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

  • Sits above your existing LMS — no replacement
  • 83% of effort goes to dead leads — surfaced Day 1
  • ~75% qualified-lead downgrades by automation
  • Free Lead-Leak Audit in 48 hours
Explore Hawk + free audit →
Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

  • Server-side CAPI — bypasses iOS privacy changes
  • EMQ 2.5 → 6+ across portfolio
  • 30–40% CPM reduction from EMQ lift alone
  • Multi-touch: ad → consultation → revenue
Explore Beacon →
Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

  • Only PMS with built-in Revenue Intelligence
  • Cross-sell signal tracking within existing patients
  • 12 modules: OPD, IPD, Pharmacy, Labs, Billing+
  • Audit trails + RBAC + AES-256 encryption
Explore HealthPro 360 →
Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

  • Works over your existing PMS — no migration
  • Daily action queue: Prevent Loss / Maintain / Grow
  • Catches unbilled services, collection gaps, lapsing patients
  • CPQL variance ₹620–₹3,800 → ₹680–₹1,420
Explore Phoenix →
YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

  • Consultation attribution per video — not views
  • Demand-gap: what patients search that your channel misses
  • 50+ doctor channels tracked across India
  • AIO readiness scoring: which videos AI tools cite
Explore YODA →
Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

  • GSC, GA4, Google Ads, Meta Ads, IVR — one live view
  • 30+ real-time alert systems per account
  • CPQL drift alert at >15% week-on-week change
  • Client login: full transparency on your account
Explore Agency OS →
AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

  • Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
  • Bot-aware: knows human vs scraper traffic
  • Custom GA4 dims register AIO source + referrer
  • IndexNow + GSC API: content surfaced to LLMs within hours
View AIO Intel dashboard →
Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

  • 75+ brands tracked across 30+ healthcare specialties
  • 2,150+ active ads · daily refresh
  • Activity Feed: every spend / hook / pause logged
  • Offers Intelligence: 250+ offers in market tracked
Explore Prism Spy →
GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

  • 143 listings under management · 0 suspensions · 4.76★
  • 7-dimension Health Score + 5-factor Rank OS per listing
  • Geo-grid rank tracking + NAP + Citation audit + Profile Shield
  • NMC + NABH + ART Act + DPDP compliance built into every content + review workflow
Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit
The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta — Leader, ICG

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →
Abhash Kumar — Leader, ICG

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →
Deep Das — Leader, ICG

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →
Chat with a Co-Founder
Chat with a Co-Founder