Healthcare growth transformation — from volume to enterprise-grade patient acquisition

Marketing management runs campaigns to fill funnels. Growth transformation rebuilds the underlying system — attribution, CRM, technology stack, organisational alignment — so that marketing investment can be measured against revenue outcomes at board level. Management is monthly. Transformation is 18-24 months.

First unified CPQL report at month 4 (post-architecture). First 20-30% CPQL improvement typically visible by month 6. Board-ready marketing P&L attribution report by month 8-10. Full architecture ROI by month 12-15.

Both. The framework is specialty-agnostic — it applies to IVF chains (Nova, Indira scale), dental chains (Clove, Apollo Dental), aesthetic chains (Kaya scale), multi-specialty hospitals, and diagnostic chains. The specific technology deployment (Beacon configuration, Hawk sequences, YODA content strategy) is specialty-tuned.

4-week deep engagement: CPQL measurement per location, attribution audit (mapping every gap), technology stack assessment, compliance review (NMC/DPDP/ABDM), competitive landscape mapping, and a written prescription. The Growth Diagnostic is included in the Transformation engagement — not separately charged.

Via Beacon offline conversion import + Agency OS integration layer. Most Indian hospital HIS systems (Health Wealth, Insta, Bahmni, Suvarna) have REST API or webhook support. Where they don't, ICG builds a middleware bridge. The HIS remains the clinical source of truth — Beacon adds the marketing attribution layer.