What healthcare marketing services does ICG offer?

39 services across Google Ads, Meta Ads, SEO, AEO/LLM optimisation, YouTube, WhatsApp lifecycle automation, CRM and local SEO/GBP management — delivered by the same co-founding team across implementation, consulting and AI-solutions layers.

Healthcare marketing services · Since 2018 · 150+ brands

Healthcare marketing services
engineered as one growth system.

Google Ads · Meta Ads · SEO · AEO · YouTube · WhatsApp · CRM · Local SEO / GBP — plus consulting and AI patient-lifecycle solutions, all delivered by the same co-founding team. If you're already spending ₹1L+/month on healthcare marketing and CPQL has plateaued, this is where the diagnosis and rebuild happens.

See all 39 services ↓ Book a diagnostic →

Level 01 · Implementation

For clinics and hospitals already running ads

If your Google Ads, Meta Ads, or SEO has plateaued, this is where you start. Benchmark: ICG's median CPQL is ₹1,220 against a ₹2,100 market median, with attribution and 30+ live alert systems.

Level 02 · Consulting

For healthcare leaders rebuilding the foundation

If the underlying brand, growth architecture, or systems are the bottleneck, this is the layer. Outcome: a written root-cause diagnosis, a sequenced architecture brief, and the systems built before campaigns scale.

Level 03 · AI Solutions

For brands ready for AI-first patient growth

If you want to win AI search visibility (ChatGPT, Perplexity, Google AI), automate patient lifecycle follow-up, and stop losing leads to slow response, this is the AI layer. Outcome: AEO/LLM rankings, AI hot lead management, and lifecycle automation.

What we do · the nine-stage patient journey

Every service, mapped to the nine-stage patient journey

Most agencies stop at the click. Growth usually leaks after the enquiry: the 9 pm message nobody answers, the patient who books and never arrives, the past patient nobody calls back. We map your practice against all nine stages, fix the stage that leaks first, and run each one with software we built ourselves.

0

Foundations

Website, tracking, CRM, practice management and MIS that every other channel relies on.

AI-ready website AtomCRM HealthPro360 Hawk MIS GA4 implementation GBP / social profiles setup Brand strategy Brand books Tool: Prism Spy · AtomCRM · HealthPro360 · Hawk MIS
1

Demand generation

Patients who don't know you yet: social feeds, YouTube and AI assistants.

Meta Ads AEO / GEO LLM marketing YouTube Social media marketing Content marketing Tool: YODA · Meta Catalyst · Prism Pulse
2

Demand capture

Patients already searching for your treatment, on Google and the map.

Website SEO Programmatic SEO Hyperlocal SEO Google Business Profile Google Ads GMB ads Tool: SIE · Search Intelligence Engine · Angryturtle · Google Ads MCP tool
3

Lead quality

Which enquiries are real, before anyone picks up the phone.

WhatsApp AI Qualifier Pre-qualification forms Geo-fencing Tool: WhatsApp AI Qualifier
4

Lead management

What happens to an enquiry that arrives at 9 pm on a Friday.

AtomCRM Call tracking / IVR Telecaller scripts Call QA Tool: AtomCRM · Hawk MIS
5

Scheduling

How easily a ready patient can actually book.

Online booking WhatsApp booking Teleconsultation Tool: HealthPro360
6

Show-up

Of everyone who books, the share who walk in.

Reminders Reschedule flows Confirmation calls Tool: HealthPro360
7

Conversion

Reviews and proof that turn a visit into a recommendation.

Reviews and reputation Video testimonials Tool: HealthPro360
8

Existing and past patients

Revenue from patients you have already treated.

Email marketing PMS business layer Recalls Review requests Tool: Phoenix

Core service Also available Every stage is reported on Ichelon Agency OS against a monthly target.

The software behind each stage

Thirteen tools, built in-house and run on live accounts. These are real screens with client names, contact details and spend hidden.

Prism Spy: Category pulse · format mix and hook trends — Foundations
Prism Spy

Tracks every advertiser in your specialty: what they launch, pause and offer, and which hooks they lean on.
Category pulse · format mix and hook trends

AtomCRM: Dashboard · pipeline, callbacks and AI suggestions, client name hidden — Foundations · lead management
AtomCRM

Calling app, healthcare CRM and callback queue in one system, so every enquiry and every call is on the record.
Dashboard · pipeline, callbacks and AI suggestions, client name hidden

HealthPro360: Front desk · chairs, no-shows and reminders, demo data — Foundations · scheduling to conversion
HealthPro360

Front desk, chairs and patient records in one system, with reminders so that booked patients arrive.
Front desk · chairs, no-shows and reminders, demo data

Hawk MIS: Caller leaderboard · effort and funnel per telecaller, names replaced — Foundations · lead management
Hawk MIS

Reads your CRM every day and shows where leads leak: telecaller effort, follow-up adherence and stage-by-source funnels.
Caller leaderboard · effort and funnel per telecaller, names replaced

YODA: Three surfaces · YouTube, Google and AI Overview ranks — Demand generation
YODA

Groups videos by the patient question they answer, and checks your rank on YouTube, Google and AI Overviews.
Three surfaces · YouTube, Google and AI Overview ranks

Meta Catalyst: Format audit · results by hook type — Demand generation
Meta Catalyst

Audits live Meta campaigns down to the hook: which formats work, where money leaks, which creative to retire.
Format audit · results by hook type

Prism Pulse: Weekly breakdown · eight weeks side by side — Demand generation
Prism Pulse

Reports what organic social does for enquiries week by week, and scores every content theme.
Weekly breakdown · eight weeks side by side

SIE · Search Intelligence Engine: AEO / GEO · sessions and conversions from AI engines — Generation and capture
SIE · Search Intelligence Engine

Ties AI-engine traffic and search rankings to real leads, and scores each website on six ranking signals.
AEO / GEO · sessions and conversions from AI engines

Angryturtle: Rank pack · your grid against competitors, names hidden — Demand capture
Angryturtle

Scores every Google Business Profile out of 100 and maps local rank against nearby competitors, block by block.
Rank pack · your grid against competitors, names hidden

Google Ads MCP tool: Cross-firing · overlapping terms and the fix — Demand capture
Google Ads MCP tool

Clusters every search term, finds campaigns bidding against each other, and shows where spend leaks.
Cross-firing · overlapping terms and the fix

WhatsApp AI Qualifier: AI qualifier · lead scored and tagged, contact details hidden — Lead quality and management
WhatsApp AI Qualifier

Screens every enquiry before anyone calls, then moves each one along a sales pipeline.
AI qualifier · lead scored and tagged, contact details hidden

Phoenix: Today's queue · patients ranked in three buckets, demo data — Existing and past patients
Phoenix

Ranks every past patient into prevent-loss, maintain and grow, and tells the team who to call today.
Today's queue · patients ranked in three buckets, demo data

Ichelon Agency OS: Goals portfolio · clients shown as Client A to G — Every stage
Ichelon Agency OS

Every service line shows its monthly target, what is delivered and whether it is on pace.
Goals portfolio · clients shown as Client A to G

How to navigate this hub

Three ways to find the right service.

By channel

"I know I need Google Ads."

Browse services by channel — Meta, Google, SEO, WhatsApp, YouTube, CRM. All 39 services organised below.

By specialty

"I run an IVF clinic. Show me IVF work."

See how ICG serves your specialty — 12 verticals with specialty-calibrated funnels, benchmarks and case studies.

By diagnosis

"CPQL has plateaued. Fix it."

Skip the service menu. A free 48-hour audit surfaces the top 3 fixes for your ad account. Then we scope.

Implementation

Performance Marketing

Healthcare performance marketing — Meta, Google, YouTube ads with CAPI + attribution baked in. ICG operates 23+ healthcare accounts. Free audit.

AI-optimised campaign architecture

Intent-mapped campaigns, AI-optimised bidding, channel-level ROI tracking, and weekly performance intelligence reports.

Real-time alert systems

30+ automated alerts catch traffic drops, budget deviations, and ranking shifts in hours, not quarterly reviews.

Attribution & ROI visibility

Clear attribution of marketing investment to patient acquisition, typically within the first 60 to 90 days of going live.

Specialty-calibrated targeting

Audience architecture and creative strategy benchmarked against ICG's 150+ healthcare client base.

Book a Diagnostic to discuss your campaigns → Read more →

9 pillar services · 2026 launch

The 9 services that cover 90% of healthcare growth queries.

Each pillar is a full hub with specialty + city children. NMC + DPDP-aware. Built for the way Indian patients search, click and convert in 2026. Click any pillar to see the full architecture.

Healthcare SEO →

Rank for the queries patients actually search.

Healthcare PPC →

Google + Meta ads that don't get disapproved.

Meta Ads →

Facebook + Instagram + CAPI tracking.

Content Marketing →

AIO-ready, NMC-compliant publishing.

Local SEO →

Win the "clinic near me" Google Maps moment.

AI Overview (AIO) →

Get cited in Google AI Overviews + Perplexity.

Healthcare Branding →

Identity + positioning + story for clinics.

Web Development →

Mobile-first, SEO-ready healthcare websites.

YouTube Marketing →

Channel + Shorts + Ads for doctor authority.

Social Media Marketing →

Instagram + Facebook · NMC-compliant · Prism Pulse analytics.

Specialised service lines · 2026 launch

Productised offers for
specific healthcare growth gaps.

17 specialised service lines launched in June 2026. Pick the gap closest to your situation — every line is healthcare-only, NMC + ABDM + DPDP aware, and runs on the ICG ops bench (the same 80+ healthcare specialists who serve our existing 300+ clients).

⏵ Local SEO + GMB

Patient discovery through Google Maps + local search

For doctors + clinics + hospitals losing patients to ranked competitors on Maps. ICG manages 130+ healthcare GBP listings sitewide.

→ Local SEO Management → Doctor GMB Agency → Healthcare GMB Agency → Clinic GMB Management → IVF Clinic GMB → Dental Clinic GMB

From ₹20,000/mo · 30+ cities served

⏵ Tech build · website + app

Healthcare-specific website + mobile platforms

For clinics + hospitals + chains that need conversion-engineered, ABDM-aware, NMC-compliant digital infrastructure built by a healthcare-only studio.

→ Healthcare Website Development → Clinic Website Development → Hospital Website Development → Medical Website Design → Healthcare App Development → Telemedicine App Development

WhatsApp inquiry pricing · 60-90 day build cycles

⏵ Analytics + tracking

GA4, CAPI, server-side tracking — healthcare-calibrated

For brands losing 30-60% of attribution to iOS14 + third-party cookie deprecation. ICG sets up DPDP-compliant tracking infrastructure correctly the first time.

→ GA4 Setup as a Service → GA4 Audit Services → Meta CAPI Setup → Server-Side Tagging (sGTM) → Medical Tourism Marketing

WhatsApp inquiry · 30-day kickoff

Don't see your exact need?

17 productised lines · 100+ healthcare engagements running concurrently · ask via WhatsApp

WhatsApp ICG → Book diagnostic

Services FAQ

Healthcare marketing
questions answered.

ICG offers three levels of healthcare marketing services: Implementation (Google Ads, Meta Ads, SEO, AEO/LLM optimisation, medical SEO, YouTube marketing, WhatsApp marketing, content intelligence, brand management), Consulting (brand diagnostics, growth architecture, systems consulting), and AI Solutions (AI patient bots, HealthPro 360 PMS, AI lead management, AI patient education, clinical governance AI, and AI revenue maximisation).

Yes. Google Ads management for healthcare is one of ICG's core services. ICG manages Google Ads across 65+ healthcare client accounts in India, with a focus on CPL reduction, search term architecture, negative keyword management, and conversion tracking calibrated to healthcare-specific patient journeys. Across our public CPQL dataset, ICG's median cost per qualified lead is ₹1,220 against a ₹2,100 market median.

AEO stands for Answer Engine Optimisation, the practice of structuring a brand's web presence so it is cited in AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search surfaces. 67% of patients now consult AI before booking a healthcare consultation. Healthcare brands not optimised for AI citation are invisible in this layer of the patient research journey. ICG's AEO service makes healthcare brands visible in AI-generated answers for their target queries.

Yes, ICG provides specialist medical SEO for healthcare websites, including clinic SEO for local search visibility, procedure-specific content optimisation, technical SEO, Google Business Profile management across 130+ listings, and AEO/LLM optimisation for AI search. ICG manages GSC (Google Search Console) monitoring across 113+ healthcare client accounts.

ICG works with healthcare brands with an active marketing spend of ₹1 lakh per month or more. The minimum engagement begins with a Brand and Growth Diagnostic, after which an engagement structure is proposed based on the client's specific situation. ICG does not offer one-size engagement packages, every engagement is structured based on the diagnostic findings.

The ICG engagement model

Three levels.
One integrated outcome.

Most firms operate in one lane. ICG operates at the intersection of strategy, execution, and AI — because modern healthcare growth requires all three as a system.

Level 01 · Implementation

Performance & Digital Execution

Median CPQL ₹1,220 against a ₹2,100 market median in our public dataset. Campaign architecture built around CPQL, not CPL. Beacon attribution. OHMRC landing pages. WhatsApp CTWA. NMC-compliant from Day 1.

Performance Marketing →

Level 02 · Consulting

Brand & Growth Consulting

The Brand & Growth Diagnostic maps the root cause of your patient acquisition problem before any campaign is proposed. ICG's methodology — Symptoms → Diagnosis → Treatment — is built from 150+ healthcare engagements. Founders-led, every time.

Brand consulting →

Growth consulting →

Diagnostic framework →

Why ICG →

Level 03 · AI

AI Patient Lifecycle & Intelligence

4-Bot AI Patient Lifecycle on WhatsApp (60-second response, 8.6× conversion uplift). YODA YouTube intelligence. Hawk CRM intelligence. Beacon attribution. AEO/LLM optimisation.

AI patient lifecycle →

YODA — YouTube intelligence →

Hawk — CRM intelligence →

Full platform stack →

Not sure which level fits? The diagnostic tells you. Book a Brand & Growth Diagnostic →

The four ICG platforms behind the services

Every ICG service runs on ICG-built platforms.
Angryturtle · YODA · Meta Catalyst IQ · PrismSpy.

Most agencies buy someone else's tools and mark them up. ICG built the four platforms that run underneath every engagement — because generic tools don't understand Indian healthcare compliance, and off-the-shelf reporting doesn't answer the questions healthcare CMOs actually ask.

🐢 Angryturtle · Local SEO OS

GBP intelligence for healthcare.

143+ healthcare listings managed · 4.76★ portfolio · 0 suspensions. Rank OS 5-dim scoring · Ask Maps AIO · Geo-Grid tracking · NAP intelligence · 18-module cockpit.

18-module tour →

▶ YODA · YouTube + AIO OS

Three ranking races, one cockpit.

YouTube search + Google web + AI Overview citations tracked daily per healthcare query. AIO Lab · SEO Lab · Topic × Format matrix · Comment analysis · 14-module tour.

14-module tour →

◈ Meta Catalyst IQ · Meta Ads OS

Decision engine above Ads Manager.

23+ accounts · ₹9.1Cr+/mo optimised · ₹1,581 blended CPL. Hygiene · Naming · Creative Scoring · Money Wastage · CPQL Engine.

See platform →

◉ PrismSpy · Competitor Intel

Every competitor Meta ad, daily.

75+ Indian healthcare brands tracked · 2,150+ active ads · ₹50Cr+ ad spend visibility. Watchlist Dashboard · Comparative Insights · Offers Intelligence · Inspirations swipe file.

See platform →

⏵ Hawk · CRM Intelligence (also standalone)

Is your CRM hiding what it should be showing?

Hawk shows where leads are leaking — which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · patient-generating YouTube

Is your YouTube channel generating patients, or just views?

Patient-testimonial videos generate 6.9× more consultations per view than condition explainers. YODA tells you which video to make next.

Explore YODA →

CPQL benchmarks · ICG vs market

29–51% below the market
median CPQL, specialty by specialty.

Most healthcare marketing services pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market median CPQL	ICG median CPQL	Difference
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,400	₹950	−32%
Plastic Surgery	₹3,500	₹2,200	−37%
Hair Transplant	₹2,100	₹1,350	−36%
Ophthalmology (LASIK)	₹1,800	₹1,080	−40%
Psychiatry	₹2,200	₹1,260	−43%
Dental (general)	₹1,100	₹780	−29%

Medians from ICG's public CPQL benchmark dataset (Q2 2026), drawn from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

HealthApex OS: eight platforms. One intelligence layer.

AtomCRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every healthcare marketing services engagement.

Explore HealthApex OS → See every HealthApex OS platform in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

The ICG technology stack

Every tool. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

AtomCRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Includes the AtomCRM calling app, which replaces a traditional IVR. Live at 80+ healthcare centres in India.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore AtomCRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — AtomCRM or any other CRM you run, including custom builds. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

A PMS built to track cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS, whichever one it is, Phoenix builds the business intelligence layer on top of it without replacement. Built for single clinics and multi-centre chains alike.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
Tracks CPQL by centre and specialty

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

A YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by Sr. Leadership.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, a member of our Sr. Leadership team leads it. Not an account manager. The people accountable for what you're evaluating.

The ICG team — 100+ healthcare marketing specialists at Gurgaon HQ

100+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with Sr. Leadership → Meet the full leadership team →

Not sure which level
fits your practice?

Book a free Brand & Growth Diagnostic. ICG Sr. Leadership maps your patient acquisition gaps and recommend the right engagement level — before any commercial discussion.

Book a Diagnostic →

Healthcare marketing services engineered as one growth system.

For clinics and hospitals already running ads

For healthcare leaders rebuilding the foundation

For brands ready for AI-first patient growth

Every service, mapped to the nine-stage patient journey

Foundations

Demand generation

Demand capture

Lead quality

Lead management

Scheduling

Show-up

Conversion

Existing and past patients

The software behind each stage

Three ways to find the right service.

Performance Marketing

The 9 services that cover 90% of healthcare growth queries.

Productised offers forspecific healthcare growth gaps.

Patient discovery through Google Maps + local search

Healthcare-specific website + mobile platforms

GA4, CAPI, server-side tracking — healthcare-calibrated

Healthcare marketingquestions answered.

Three levels.One integrated outcome.

Performance & Digital Execution

Brand & Growth Consulting

AI Patient Lifecycle & Intelligence

Every ICG service runs on ICG-built platforms.Angryturtle · YODA · Meta Catalyst IQ · PrismSpy.

GBP intelligence for healthcare.

Three ranking races, one cockpit.

Decision engine above Ads Manager.

Every competitor Meta ad, daily.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

29–51% below the marketmedian CPQL, specialty by specialty.

HealthApex OS: eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Every tool. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

AtomCRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by Sr. Leadership.You'll know their names before the engagement begins.

100+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Not sure which levelfits your practice?

More questions answered

Hi, we're the ICG Leadership Team.

Healthcare marketing services
engineered as one growth system.

Productised offers for
specific healthcare growth gaps.

Healthcare marketing
questions answered.

Three levels.
One integrated outcome.

Every ICG service runs on ICG-built platforms.
Angryturtle · YODA · Meta Catalyst IQ · PrismSpy.

29–51% below the market
median CPQL, specialty by specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Every tool. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by Sr. Leadership.
You'll know their names before the engagement begins.

100+ specialists.
One growth engine.

Not sure which level
fits your practice?