Is your clinic's marketing NMC-compliant? Get a free audit of your website and handles.
The National Medical Commission's October 2026 guidelines changed what doctors and hospitals can say online. Submit your website and every handle you want checked. ICG's team reviews them against a 12-point compliance checklist and sends you a prioritised report with compliant rewrites.
What we check
Every item comes from the compliance-first checklist ICG uses on its own healthcare campaigns. We check your website and each handle you submit.
Testimonials and endorsements
Patient testimonials, success stories and promotional endorsements on the website, Google profile and social posts.
Offers, discounts and inducements
Free consultations, package discounts, referral rewards and other offers the 2026 NMC guidelines restrict for medical practitioners.
Superlatives
"Best", "No. 1", "leading", "most advanced" and similar claims that need independent verification.
Cure and guarantee claims
Promises of results, cures or success rates, and claims covered by the Drugs and Magic Remedies Act.
Calls to action
"Book Now", "Get treated today" and other wording that may read as patient solicitation, checked in context.
Doctor profiles
Names, qualifications, registration numbers, experience and affiliations: shown, accurate and consistent everywhere.
Facility and technology claims
Infrastructure, equipment and procedures described factually, without unverifiable superiority.
Before-and-after and clinical images
Before-after images, case photos and their consent, and whether they are used promotionally.
AI-generated content and images
Synthetic patients, doctors or results shown as real, and AI-generated promotion that the guidelines prohibit.
Reviews and credibility
Review requests, review gating, purchased reviews and manufactured affiliations or awards.
Patient data and consent
Lead forms, WhatsApp opt-ins, retargeting and patient lists checked against the DPDP Act, 2023.
Consistency across handles
Website, Google Business Profile, social profiles and listings saying the same, accurate thing.
How it works
Submit your handles
Website, Google Business Profile, Instagram, Facebook, YouTube, LinkedIn, listing profiles and the ads you run.
We review them
Our team checks each one against the 12-point checklist and notes every risk with an example.
You get the report
Within 48 hours: a prioritised list of fixes with compliant rewrites, and an optional call to walk through it.
Submit your website and handles
Only the website is required. Add every handle you want reviewed.
Thank you. Your audit is in the queue.
You'll receive the report within 48 hours on WhatsApp or email.
Why NMC-compliant marketing works better
Compliance is not just risk control. Education-first content builds the trust patients look for, ranks in Google and gets cited by AI assistants, while testimonials, offers and superlatives now carry real risk for doctors and hospitals. ICG builds every healthcare campaign this way: factual, evidence-based, accurately representing doctors and facilities, and measured against monthly goals. Read our compliance-first approach and the full NMC advertising guidelines 2026 guide.
Questions about the audit
What is an NMC compliance audit?
A review of a hospital, clinic or doctor's website and online handles against the National Medical Commission's October 2026 guidelines on ethical advertising and public communication, plus related rules such as the Drugs and Magic Remedies Act, ASCI's code and the DPDP Act. It flags content that carries compliance risk and suggests compliant alternatives.
Is the audit really free?
Yes. ICG reviews your website and the handles you submit at no cost and sends a written report within 48 hours, followed by an optional call to walk through it. There is no obligation to work with us.
Which handles should I submit?
Your website, Google Business Profile, Instagram, Facebook, YouTube and LinkedIn pages, doctor listing profiles, and tell us whether you run Google or Meta ads. The more you include, the more complete the picture.
Who does the audit?
ICG's healthcare marketing team, which reviews every campaign it runs against a compliance-first checklist. Where something needs a legal opinion, we say so; the audit is marketing guidance, not legal advice.
What happens after the audit?
You get a prioritised list of fixes with examples and compliant rewrites. You can make the changes yourself, or ICG can run an education-first, NMC-compliant marketing programme for you.
