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Healthcare CRM
AtomCRM
Healthcare CRM & Lead Management
ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Includes the AtomCRM calling app, which replaces a traditional IVR. Live at 80+ healthcare centres in India.
- Specialty-specific funnel stages, not generic SaaS pipeline
- 1-click CAPI + GCLID via Beacon attribution
- Telecaller leaderboard + adherence scoring native
- DPDP Act 2023 compliant by architecture
Explore AtomCRM →
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Business Layer
Hawk
CRM Intelligence & Lead-Ops MIS
Sits as the business intelligence layer above your CRM — AtomCRM or any other CRM you run, including custom builds. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.
- Sits above your existing LMS — no replacement
- 83% of effort goes to dead leads — surfaced Day 1
- ~75% qualified-lead downgrades by automation
- Free Lead-Leak Audit in 48 hours
Explore Hawk + free audit →
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Attribution Core
Beacon
Attribution Engine & CAPI Middleware
Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.
- Server-side CAPI — bypasses iOS privacy changes
- EMQ 2.5 → 6+ across portfolio
- 30–40% CPM reduction from EMQ lift alone
- Multi-touch: ad → consultation → revenue
Explore Beacon →
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Practice Management
HealthPro 360
PMS with built-in revenue intelligence layer
A PMS built to track cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.
- Only PMS with built-in Revenue Intelligence
- Cross-sell signal tracking within existing patients
- 12 modules: OPD, IPD, Pharmacy, Labs, Billing+
- Audit trails + RBAC + AES-256 encryption
Explore HealthPro 360 →
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Revenue Layer
Phoenix
Revenue intelligence built over your existing PMS
If you already have a PMS, whichever one it is, Phoenix builds the business intelligence layer on top of it without replacement. Built for single clinics and multi-centre chains alike.
- Works over your existing PMS — no migration
- Daily action queue: Prevent Loss / Maintain / Grow
- Catches unbilled services, collection gaps, lapsing patients
- CPQL variance ₹620–₹3,800 → ₹680–₹1,420
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YouTube Intelligence
YODA
YouTube analytics that measures patients, not views
A YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
- Consultation attribution per video — not views
- Demand-gap: what patients search that your channel misses
- 50+ doctor channels tracked across India
- AIO readiness scoring: which videos AI tools cite
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Governance & Transparency
Agency OS
Full transparency. Instant diagnosis. Zero surprises.
ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.
- GSC, GA4, Google Ads, Meta Ads, IVR — one live view
- 30+ real-time alert systems per account
- CPQL drift alert at >15% week-on-week change
- Client login: full transparency on your account
Explore Agency OS →
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AEO & LLM Intelligence
AIO Intel
AI Overview + LLM citation tracking, healthcare-tuned
Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.
- Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
- Bot-aware: knows human vs scraper traffic
- Custom GA4 dims register AIO source + referrer
- IndexNow + GSC API: content surfaced to LLMs within hours
View AIO Intel dashboard →
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Competitor Intelligence
Prism Spy
Every Meta + Google ad your competitors run, watched daily
Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.
- 75+ brands tracked across 30+ healthcare specialties
- 2,150+ active ads · daily refresh
- Activity Feed: every spend / hook / pause logged
- Offers Intelligence: 250+ offers in market tracked
Explore Prism Spy →
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GBP Intelligence Platform
Angryturtle
Every Google Business Profile scored, tracked, protected, and grown from one command centre
ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.
- 143 listings under management · 0 suspensions · 4.76★
- 7-dimension Health Score + 5-factor Rank OS per listing
- Geo-grid rank tracking + NAP + Citation audit + Profile Shield
- NMC + NABH + ART Act + DPDP compliance built into every content + review workflow
Explore Angryturtle →
