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Adonis Phyto
Narang Biotec
Medanta
Redcliffe Labs
Sitaram Bhartia
Metro Hospitals
Tulasi Hospital
Bloom IVF
Milann
Prime IVF
MedLinks
Handa
Bhardwaj
Eye Q
Johnson & Johnson
Mankind Pharma
Adonis Phyto
Narang Biotec
Medanta
Redcliffe Labs
Sitaram Bhartia
Metro Hospitals
Tulasi Hospital
Bloom IVF
Milann
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Home / Platforms
HealthApex OS · 8-Platform Intelligence Stack

The proprietary infrastructure
behind every ICG engagement.

HealthApex OS is ICG's proprietary 8-platform healthcare intelligence stack — Nexus CRM, Beacon, Hawk, Phoenix, HealthPro 360, YODA, Agency OS, and AIO Intel. Built in-house since 2018, for healthcare only. No licensing. No white-labelling. Built by ICG engineers, deployed for ICG clients, maintained and improved continuously across 150+ active engagements and 300+ Nexus CRM deployments.

See them live on your account → Book free 30-min diagnostic
Why we built these

Most agencies buy tools.
We built what didn't exist.

Every ICG platform was built because no off-the-shelf tool solved the specific problem healthcare marketing creates. Beacon exists because no standard CAPI middleware understood healthcare CRM events. Agency OS exists because no client dashboard connected healthcare-specific channels in one view. Phoenix exists because no PMS overlay tracked revenue leakage at the clinic-operation level. YODA exists because no YouTube tool measured consultation bookings — only views.

The result: an intelligence stack that is not available to any competitor agency in India, because they cannot buy it. It is built. It is ours. It runs inside every ICG engagement by default.

HealthApex OS · The full stack

Eight platforms.
One intelligence layer.

Nexus CRM, Beacon, Agency OS and Phoenix are included in every marketing retainer. HealthPro 360 is deployed in technology engagements. YODA powers YouTube marketing engagements (and is licensed to agency partners). Hawk is available as a standalone diagnostic or managed add-on. AIO Intel ships with every AEO/LLM-citation engagement.

A
Live Client Reporting · Dashboard
Agency OS
Full Agency OS overview →

Agency OS is ICG's live client intelligence dashboard — replacing monthly PDF reports with a daily-updated view of every channel's performance. Healthcare clients log into Agency OS to see their Google Search Console data, GA4 analytics, Google Ads metrics, Meta Ads performance, and IVR call data in one unified interface.

Agency OS is built with HMAC-SHA256 authenticated APIs connecting to GSC, GA4, Google Ads, and Meta. The 30+ real-time alert systems embedded in Agency OS fire notifications to both client and ICG account managers the moment a metric drifts outside its performance envelope — budget pace, CPQL drift, EMQ degradation, Quality Score drops, conversion volume anomalies.

What Agency OS shows

  • Google Search Console: impression, click, position by query and page (daily)
  • GA4 Analytics: sessions, conversion events, channel attribution (daily)
  • Google Ads: campaign, ad group, keyword performance + CPQL (daily)
  • Meta Ads: campaign performance, CTWA initiations, EMQ score (daily)
  • IVR/Call tracking: call volume, source attribution, qualification rate
  • 30+ alert systems: budget pace, CPQL drift, disapprovals, EMQ drops, CTR anomalies
  • 70-day weekly average compare mode: trend vs point-in-time
Included in all retainers · Client login provided
P
Clinic Revenue Intelligence · PMS Overlay
Phoenix
Full Phoenix overview →

Phoenix sits on top of a clinic's or hospital's PMS and generates a daily action queue for management: Prevent Loss, Maintain & Engage, Grow Revenue. It identifies leakage in real time — unbilled services, collection gaps, appointment no-shows not re-engaged, package underutilisation — before they become month-end surprises.

Phoenix is currently deployed across 46 centres for a national hair and skin chain. The result: CPQL range compressed from ₹620–₹3,800 (6× variance) to ₹680–₹1,420 across the network, and management now has a single dashboard showing all 46 centres ranked by CPQL, review score, and revenue vs target.

46
Centres on Phoenix (live)
6× → 2×
CPQL variance compressed
+34%
Revenue vs prior 6 months

What Phoenix tracks

  • Daily revenue vs centre-specific target (with variance alert at ±15%)
  • Unbilled services detection: clinical orders placed but not billed
  • Collection gap analysis: dues ageing by 0–30, 30–60, 60+ days
  • Appointment no-show tracking + automated re-engagement trigger
  • Package utilisation: patients on packages underusing included services
  • Multi-location view: all centres ranked by CPQL, review score, revenue
  • Doctor-wise revenue contribution and trend
Available for clinic chains + multi-location hospitals
H
Practice & Hospital Management System
HealthPro 360
Full HealthPro 360 overview →

HealthPro 360 is ICG's 12-module Practice and Hospital Management System — built on Laravel/Livewire, deployed at ai.ichelon.in/pms. It is the operational core of ICG's Digital Transformation engagements: handling OPD registration, prescription generation, pharmacy billing, lab reporting, patient portal access, and business intelligence dashboards.

Unlike off-the-shelf hospital software, HealthPro 360 integrates natively with Beacon (attribution), WhatsApp automation, and HMIP market data — creating a system where clinical operations and patient acquisition are connected, not siloed. Every patient interaction is traceable from first ad impression to consultation to procedure revenue.

The 12 modules

  • OPD Management — patient registration, queue, consultation notes, prescriptions
  • IPD Management — admission, bed allocation, nursing notes, discharge summary
  • Pharmacy — drug inventory, prescription dispensing, billing
  • Laboratory — test ordering, sample tracking, result entry, report delivery
  • Billing & Finance — OPD/IPD billing, insurance, package billing, collections
  • Inventory — medical supplies, consumables, reorder alerts
  • Smart Scheduler — online booking, slot management, WhatsApp reminders
  • Patient Portal — web-based records, prescriptions, appointment history
  • Business MIS — revenue dashboards, leakage alerts, collection reports
  • Audit Trails — every system action logged (user, timestamp, IP)
  • Role-Based Access Control — granular permissions by staff role
  • Encrypted Data Storage — AES-256 encryption, HIPAA-aligned
Deployed in Digital Transformation engagements
Y
YouTube Intelligence · Consultation Attribution
YODA
Full YODA overview →

YODA (YouTube Outcome and Demand Analytics) is ICG's proprietary YouTube intelligence platform — the only tool in the Indian healthcare market that connects YouTube content performance to consultation bookings. Not views. Not subscribers. Actual patients.

Patient testimonial videos generate 6.9× more consultations per view than condition explainer videos — despite lower view counts. Without YODA, most doctor channels optimise for the wrong video type. YODA tracks 50+ doctor channels and surfaces which content drives patient enquiries, which topics have unmet demand, and which comments signal booking intent.

Included in YouTube marketing engagements · Agency licence available
⏵
CRM Intelligence · Lead-Ops MIS
Hawk
Full Hawk overview →

Hawk sits on top of your clinic's CRM and ad accounts and tells you — every day — exactly where leads are leaking, which effort is wasted, and what to fix next. In the first week of a typical deployment: 83% of calling effort going to dead leads, 75% of qualified-lead downgrades done by automation (not people), 76–91% of open leads gone cold past SLA.

Hawk is not a CRM replacement. It is the intelligence layer above your CRM — surfacing what snapshots hide. Deployed as a managed service by ICG. Integrates with Salesforce, LeadSquared, HubSpot, Zoho, Freshsales, Pipedrive, Microsoft Dynamics + 15+ industry-leading CRMs, or any custom CRM, plus Meta Ads / Google Ads. Free Lead-Leak Audit available.

Available standalone · Free Lead-Leak Audit · Managed service
AI
AEO · LLM Citation Tracking
AIO Intel
View AIO Intel dashboard →

AIO Intel is ICG's AI-Overview and LLM-citation tracking platform. It tells doctors and clinics when ChatGPT, Perplexity, Google AI Overviews, and Gemini cite their brand in patient-facing answers — and which content drove the citation. Patient search has shifted: 35% of hair-transplant queries are now AI-conversational (per ICG's 7-year longitudinal study), and most clinics have zero visibility into how those answers position them.

AIO Intel is the visibility layer for the AEO + LLM era. Bot-aware (it knows the difference between a real human reading the dashboard and a bot scraping it), GA4-integrated (custom dims register AIO source + AIO referrer), and IndexNow + GSC-API connected so freshly-published content gets seen by AI bots within hours of going live.

Included in every AEO/LLM-citation engagement · Bookmark-ready dashboard
Also in the stack

HMIP — Healthcare
Market Intelligence Platform

HMIP (Healthcare Market Intelligence Platform) is ICG's internal four-layer competitive intelligence system — covering competitive search analysis, patient demand mapping, specialty benchmarking, and city-level market sizing. HMIP powers the Brand & Growth Diagnostic, informs campaign strategy, and generates the CPQL benchmarks published on this site. Learn about HMIP →

The integrated picture

How the platforms connect
in a live ICG engagement.

Each platform is useful independently. Together, they create a closed loop from patient acquisition through clinical operations through revenue intelligence — which is what no other healthcare marketing agency in India can offer.

B

Beacon

Tracks every patient touchpoint from first ad impression across Google, Meta, WhatsApp, IVR.

→
N

Nexus CRM

Captures the lead, runs telecaller workflows, qualifies, and stores the patient lifecycle DPDP-compliant.

→
⏵

Hawk

Monitors CRM lead quality and calling effort — surfaces leakage between marketing and sales.

→
H

HealthPro 360

Captures the consultation booking, clinical interaction, and procedure revenue.

→
P

Phoenix

Overlays revenue intelligence — detects leakage, tracks collection, ranks centre performance.

→
A

Agency OS

Surfaces all of the above in one live client dashboard with 30+ real-time alert systems.

→
AI

AIO Intel

Tracks when ChatGPT, Perplexity, Google AI Overviews cite your brand in patient-facing answers.

Result: ICG's clients can trace every patient from the first ad they saw to the procedure they booked — and every revenue rupee from the campaign that generated it. No other healthcare marketing agency in India has this closed loop.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

  • Specialty-specific funnel stages, not generic SaaS pipeline
  • 1-click CAPI + GCLID via Beacon attribution
  • Telecaller leaderboard + adherence scoring native
  • DPDP Act 2023 compliant by architecture
Explore Nexus CRM →
Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

  • Sits above your existing LMS — no replacement
  • 83% of effort goes to dead leads — surfaced Day 1
  • ~75% qualified-lead downgrades by automation
  • Free Lead-Leak Audit in 48 hours
Explore Hawk + free audit →
Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

  • Server-side CAPI — bypasses iOS privacy changes
  • EMQ 2.5 → 6+ across portfolio
  • 30–40% CPM reduction from EMQ lift alone
  • Multi-touch: ad → consultation → revenue
Explore Beacon →
Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

  • Only PMS with built-in Revenue Intelligence
  • Cross-sell signal tracking within existing patients
  • 12 modules: OPD, IPD, Pharmacy, Labs, Billing+
  • Audit trails + RBAC + AES-256 encryption
Explore HealthPro 360 →
Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

  • Works over your existing PMS — no migration
  • Daily action queue: Prevent Loss / Maintain / Grow
  • Catches unbilled services, collection gaps, lapsing patients
  • CPQL variance ₹620–₹3,800 → ₹680–₹1,420
Explore Phoenix →
YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

  • Consultation attribution per video — not views
  • Demand-gap: what patients search that your channel misses
  • 50+ doctor channels tracked across India
  • AIO readiness scoring: which videos AI tools cite
Explore YODA →
Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

  • GSC, GA4, Google Ads, Meta Ads, IVR — one live view
  • 30+ real-time alert systems per account
  • CPQL drift alert at >15% week-on-week change
  • Client login: full transparency on your account
Explore Agency OS →
AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

  • Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
  • Bot-aware: knows human vs scraper traffic
  • Custom GA4 dims register AIO source + referrer
  • IndexNow + GSC API: content surfaced to LLMs within hours
View AIO Intel dashboard →
Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

  • 75+ brands tracked across 30+ healthcare specialties
  • 2,150+ active ads · daily refresh
  • Activity Feed: every spend / hook / pause logged
  • Offers Intelligence: 250+ offers in market tracked
Explore Prism Spy →

Every ICG engagement runs on some combination of these nine HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →
The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta — Co-Founder, ICG

Rohit Gupta

Co-Founder & Director · Business & Growth

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →
Abhash Kumar — Co-Founder, ICG

Abhash Kumar

Co-Founder & Director · Strategy & Analytics

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →
Deep Das — Co-Founder, ICG

Deep Das

Co-Founder & Director · Technology & AI

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →
Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

See all eight platforms
live on your account.

Book a free 30-minute audit. ICG connects your data to the stack and shows you what you're currently missing — before any commercial discussion.

WhatsApp — see it live Book free 30-min audit →
Chat with a Co-Founder
Chat with a Co-Founder