Healthcare Google Ads Agency — India's Only Healthcare-Only Paid Search Team

By specialty: IVF ₹450-1,600 · Dental ₹120-380 · Dermatology ₹280-700 · Cardiology ₹500-1,300 · Orthopaedic ₹450-1,200 · Hair Transplant ₹380-850 · Plastic Surgery ₹480-1,100 · Mental Health ₹500-1,200 · Multi-specialty Hospital ₹450-1,600. Real appointment cost is 4-8× CPL depending on lead quality + speed-to-lead SLA.

Three big changes: (1) Restricted Health Products enforcement tightened for supplements, IVF, aesthetic — many previously-approved ads now get disapproved. (2) Certified Business requirements expanded — pharmacies, telemedicine, mental health now require Google certification. (3) Restricted Medical Devices — Class II+ device advertising requires additional verification. ICG has certified 60+ Indian healthcare accounts under the 2026 rules.

Quality Score (1-10) is Google's estimate of how relevant your ads, keywords, and landing pages are. Higher score = lower CPC + better positions. For healthcare, most inherited accounts sit at 3-5/10 because generalist agencies don't build specialty-specific landing pages that match ad copy. Lifting to 8-9/10 in 60 days reduces CPC by 30-45% — often a bigger CPL win than any other lever.

Enhanced Conversions sends hashed CRM-verified conversion data back to Google Ads so it can bid smarter. For healthcare, this means Google learns which form fills became consultations, which consultations became booked patients, which patients became repeat visits. Bidding on real revenue signal, not form fills. Typical CPL improvement 15-30% over 60-90 days once feedback loop is live.

Disapprovals happen frequently in healthcare due to Restricted Health Products enforcement. ICG has a 4-hour disapproval response SLA: identify the flagged asset, understand the policy citation, submit a compliant replacement, and if the disapproval is incorrect, escalate via Google Ads support with certification credentials. Aggregate disapproval rate across our 65+ healthcare accounts is <2%.

Technically yes, but 90%+ of Indian healthcare brands running Google Ads in-house waste 40-60% of budget on wrong optimisation targets (raw form fills instead of qualified leads), no CRM integration, Quality Score stuck at 4-5/10, and no NMC compliance scan. Agency retainer (₹25K-5L/mo) typically pays for itself via 32-58% CPL reduction in 90 days.

Google captures high-intent (search) traffic; Meta captures interest + awareness. For most specialties in India 2026: 45-55% budget on Google Search (bottom funnel), 25-35% Meta Reels (educational + interest), 15-20% WhatsApp BAPI nurture, 5-10% YouTube. Balance shifts by specialty — dental favours Google (search-driven), aesthetic favours Meta (visual discovery).

ICG's free 48-hour audit covers: 20+ account settings (bidding strategy, conversion tracking, attribution window), Quality Score by keyword, ad-to-landing-page relevance, keyword match type distribution, negative keyword coverage, campaign structure by intent, ad extensions health, CAPI/Enhanced Conversions status, competitor benchmarking via Prism Spy, and a written diagnosis with fix priorities.