SEO · Dermatologists · ICG

SEO for Dermatologists

ICG runs medical SEO for healthcare brands. MedicalClinic, Physician, FAQPage schemas. Doctor-reviewed content. Citation building. AEO/LLM optimization baked in alongside traditional SEO. For Dermatology and Aesthetic Dermatology Clinics specifically: 3-30 day decision cycle. Same-day or same-week appointment intent common.

Book free 30-min audit → Chat on WhatsApp →

The ICG engagement model

Every practice welcome — retainers starting from ₹20,000/mo (India) or $499/mo (Global).

Goals-Driven engagements · Performance-Linked Payout Models available. Read the full engagement model →

🎯 Ichelon Agency OS See your goals live · client-facing dashboard, updated in real time. Click any screenshot to zoom. Open the full engagement model →

🔍 Agency-wide client health

Client-facing dashboard month-to-date goal pacing

🔍 Client dashboard · MTD pacing

Client weekly report with goals + watch list

🔍 Weekly report · goals + watch list

AI-powered healthcare-only marketing agency · +91 81302 26224

₹700-1,800

Dermatologists CPQL range

150+

Healthcare brands

₹1,220

ICG median CPQL vs ₹2,100

India + Intl

Gurgaon HQ

Quick answer

What does SEO for dermatologists involve?

SEO for dermatologists means ranking a skin clinic's website and Google listings for the conditions and treatments patients search, such as acne, pigmentation, hair fall or laser hair removal. It covers separate medical and aesthetic treatment pages, dermatologist-reviewed content, schema, Google Business Profiles for each branch, and review replies, all within NMC and ASCI rules on claims and before-and-after images.

Why SEO for Dermatologists is a different problem

Dermatologists marketing
has its own physics.

3-30 day decision cycle. Same-day or same-week appointment intent common.

Dominant patient signals

Doctor authority, before/after visuals, treatment outcome evidence, condition-specific content depth.

Channel priority

Meta for consideration and visual; Google for transactional intent (acne, hair fall, pigmentation); Instagram for aesthetic discovery.

Conversion value

₹3-15K per visit. CPQL benchmark: ₹700-1,800.

How ICG runs SEO for Dermatologists

SEO engagements
through ICG's specialty-calibrated stack.

ICG runs medical SEO for healthcare brands. MedicalClinic, Physician, FAQPage schemas. Doctor-reviewed content. Citation building. AEO/LLM optimization baked in alongside traditional SEO.

Tool advantage: AEO + LLM optimization run alongside traditional SEO; cluster-based authority compounds quarterly.

The ICG SEO platform stack

Every SEO engagement
runs on four proprietary platforms.

Built for healthcare local + organic search — GBP intelligence, cross-device attribution, crawl-budget optimisation, and on-page conversion. Calibrated for dermatologists patient decision journeys.

Local + GBP

Angryturtle

GBP intelligence platform. 143 healthcare profiles managed · 4.76★ avg · 531 risk factors monitored · zero suspensions.

Attribution

Device ID Tool

Cross-device patient-journey stitching. Attributes dermatologists consultations to the exact organic touchpoint that started the research.

Technical SEO

Crawl Budget Optimiser

Log-file + GSC crawl-stats analyser. Kills orphan URLs, prunes low-value programmatic, redirects crawl budget to money pages.

On-Page CRO

Conversion Rate Optimization

Heatmap + form-drop-off + A/B engine. Portfolio average: 4–6% organic-to-consult (vs industry 0.8–1.4%).

Frequently asked

SEO for Dermatologists
in plain answers.

Dermatologists have specialty-specific patient research patterns: Doctor authority, before/after visuals, treatment outcome evidence, condition-specific content depth. Generic SEO agencies miss these signals and burn budget on low-intent traffic. ICG's specialty calibration is the difference.

The CPQL range for Dermatology and Aesthetic Dermatology Clinics through ICG-managed SEO is ₹700-1,800. Inherited accounts typically run at the higher end; 90-day optimisation brings CPQL to the lower end. Specific brand-level targets are set in the diagnostic.

ICG runs medical SEO for healthcare brands. MedicalClinic, Physician, FAQPage schemas. Doctor-reviewed content. Citation building. AEO/LLM optimization baked in alongside traditional SEO. For Dermatology and Aesthetic Dermatology Clinics: Meta for consideration and visual; Google for transactional intent (acne, hair fall, pigmentation); Instagram for aesthetic discovery.

3-30 day decision cycle. Same-day or same-week appointment intent common. Marketing optimised for instant conversions misunderstands the Dermatologists buyer; ICG calibrates SEO campaigns for the multi-week decision cycle.

Initial improvement at week 4 to 6 after restructure; plan on 90 days for the full effect. For reference, ICG's public CPQL dataset median is ₹1,220 against a ₹2,100 market median. Speed depends on account history, channel mix, and whether the funnel and landing pages get rebuilt alongside the ads.

Yes. ICG is headquartered in Gurgaon and serves Dermatologists across India (Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, Kolkata, Jaipur, Chandigarh, Lucknow) and internationally in Dubai, Sydney, Melbourne, and Adelaide.

Retainers start from ₹20,000/month and are custom-scoped per account based on channel mix, account complexity, and growth ambition. Goals-Driven engagements with Performance-Linked Payout Models are available. Ad spend is billed separately at platform cost.

Book a complimentary 30-minute audit at ichelonconsulting.com/audit. ICG reviews your current SEO accounts, baselines CPQL against Dermatologists-specific benchmarks, and proposes a sequenced engagement.

CPQL benchmarks · ICG vs market

29–51% below the market
median CPQL, specialty by specialty.

Most seo for dermatologists pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market median CPQL	ICG median CPQL	Difference
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,400	₹950	−32%
Plastic Surgery	₹3,500	₹2,200	−37%
Hair Transplant	₹2,100	₹1,350	−36%
Ophthalmology (LASIK)	₹1,800	₹1,080	−40%
Psychiatry	₹2,200	₹1,260	−43%
Dental (general)	₹1,100	₹780	−29%

Medians from ICG's public CPQL benchmark dataset (Q2 2026), drawn from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

AtomCRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every seo for dermatologists engagement.

Explore HealthApex OS → See all eight platforms in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

AtomCRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Includes the AtomCRM calling app, which replaces a traditional IVR. Live at 80+ healthcare centres in India.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore AtomCRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — AtomCRM or any other CRM you run, including custom builds. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

A PMS built to track cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS, whichever one it is, Phoenix builds the business intelligence layer on top of it without replacement. Built for single clinics and multi-centre chains alike.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
Tracks CPQL by centre and specialty

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

A YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by Sr. Leadership.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, a member of our Sr. Leadership team leads it. Not an account manager. The people accountable for what you're evaluating.

The ICG team — 100+ healthcare marketing specialists at Gurgaon HQ

100+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with Sr. Leadership → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 150+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.

Read full client case studies →

HealthApex OS Pricing · All-Inclusive · Billed Annually

₹2,999 – 3,999/month

Single Tool

Hawk CRM intelligence overlay (₹2,999), HealthPro 360 / Phoenix alone (₹3,999 each). AtomCRM ₹50K/- setup + ₹799/- per telecaller/mo.

₹4,999 – 11,999/month

Bundled Suite

AtomCRM ₹50K/- setup + ₹799/- per telecaller/mo. HealthPro 360 + Patient Portal ₹7,999. Operations Suite (HealthPro + Phoenix + Portal) ₹11,999.

₹14,999/month

Complete HealthApex OS ★

All 8 tools: AtomCRM + Hawk + Beacon + Phoenix + HealthPro 360 + YODA + Agency OS + AIO Intel. Best value. Full integration.

Transparent. Billed annually. No hidden integration fees. Most Indian clinics save 60-80% vs an enterprise CRM suite or a 5-vendor multi-tool stack. Complete HealthApex OS at ₹14,999/month is 40-60% cheaper than maintaining a multi-vendor stack — plus you get unified data, one compliance officer, one leadership-led engagement. Enterprise tier (hospital networks, multi-brand, custom modules): custom-scoped, leadership-led.

Book the free 30-min diagnostic →

What dermatologists clients say · on video

Hear it from Dermatologists clients we work with.

Dr. Samyak Dhawan

Co-Founder, Kayakalp Global · Kayakalp Global (D2C Derma)

"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."

Dr. Prerna Taneja

Founder, Clinic Eximus · Clinic Eximus · Delhi

"What Ichelon accomplished — they got all my ideas and worked over 3-4 months to create an amazing, super-customised website."

Dr. Ramanjit Singh

Dermatologist · Medanta Hospital · Gurgaon

"Working with ICG felt like working with an in-house growth team that happens to specialise in healthcare."

See all client video testimonials →

SEO for Dermatologists.
Start with a free 30-min audit.

AEO + LLM optimization run alongside traditional SEO; cluster-based authority compounds quarterly. ICG runs the audit through Beacon and Agency OS, surfaces specialty-calibrated CPQL benchmarks, and walks through findings on the call.

Book free 30-min audit → Chat on WhatsApp →

Or call +91 81302 26224 · contact@ichelonconsulting.com

Medical and cosmetic dermatology keywords are two different funnels

Treat medical dermatology and aesthetic dermatology as two sites' worth of keywords sharing one domain. Medical searches (eczema, psoriasis, fungal infection, hair fall) come with urgency and a short path to an appointment. Aesthetic searches (laser hair removal, chemical peels, scar treatment, anti-ageing procedures) involve comparison, price research and a longer wait before booking.

Aesthetic dermatology (43 engagements, Q2 2026)	Figure
ICG median CPQL	₹950
Market median CPQL	₹1,400
Enquiries attending a first consultation	42%
Median days from first touch to consultation	21
Consultations converting to treatment	60%

A three-week research window and a 42% attendance rate mean aesthetic pages should explain the procedure, sessions, downtime and who is suitable, then make the consultation step easy. Medical condition pages can be shorter and push harder to booking. Keep the two in separate site sections so internal links and headings stay focused.

Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh).

What dermatology reviews tell you about SEO priorities

Dermatology clinics have the weakest review position of the specialties we studied, and Google uses reviews as a local ranking and click signal. In our 2026 study of 35 dermatology profiles across seven cities:

Google review metric	Dermatology	All specialties (245 profiles)
Average rating	4.71	4.78
Owner-reply rate	40.9%	60.5%
Negative reviews	9.2%	7.8%
New reviews per month (median)	19.1	22.9
Top complaint theme	Staff/bedside manner, 27.0%	Staff/bedside manner, 23.0%

Dermatology also had the highest one-star share of any high-volume category in a separate 60,108-review dataset, at 9.5%. The practical step is simple: reply to every review, fix the front-desk and waiting-time complaints behind them, and make the Google Business Profile part of the SEO plan. Our page on local SEO for dermatologists covers the map pack side.

Sources: Dermatology Clinics on Google in India 2026: Review Study; Healthcare Review Sentiment Report, India 2026.

Keeping dermatology content within NMC and ASCI rules

Dermatology content trips compliance rules more often than most specialties because results are visual. Write treatment pages that explain what a procedure does and its limits, avoid words like "permanent" or "guaranteed", and use before-and-after images only with explicit recorded consent under the DPDP Act 2023 and with a clear note that results vary. Skin-lightening language deserves extra care under ASCI's guidelines. Condition pages should carry a named reviewing dermatologist and a last-reviewed date, and should explain when a patient needs an in-person examination rather than suggesting self-treatment. Product mentions need care too: naming a prescription medicine in promotional copy can breach Indian rules on advertising prescription drugs to the public. If you run clinics in Rajasthan, see our page on dermatology marketing in Jaipur for the city view.

Common questions

Who are the best SEO consultants for dermatologists?

Look for consultants who have ranked dermatology clinics for condition and procedure searches, such as acne, pigmentation or laser hair removal plus a city, publish content reviewed by a dermatologist, manage Google Business Profiles for each branch and avoid before-and-after claims that breach NMC rules. ICG's public dataset shows a ₹950 aesthetic dermatology CPQL median against ₹1,400 for the market.

How many Google reviews does a dermatology clinic need?

There is no fixed number, because it depends on your city and competitors. For reference, the 35 dermatology profiles in our 2026 study had a median of 1,150 reviews and added about 19 a month, but those were established clinics. A newer clinic should aim for a steady flow of genuine reviews every month and a reply to each one, rather than a one-time push.

Can a dermatologist use AI-written content on their website?

AI tools can help draft outlines and first versions, but a dermatologist should review every page for clinical accuracy before it goes live, and the page should carry a named reviewer. Google judges health content on expertise and trust, not on how it was produced. Unchecked AI text often contains generic or wrong treatment details that can create both ranking and compliance problems.

What should SEO services for dermatologists in India include?

Dermatology SEO has to cover two keyword spaces: clinical conditions such as acne, eczema, psoriasis, vitiligo and hair loss, and aesthetic treatments such as Botox, fillers, laser and peels, each with its own compliance limits. A complete service adds local SEO for the clinic's Google Business Profile and neighbourhood searches, the dermatologist's credentials (MD Dermatology, fellowships, IADVL membership) marked up in Person schema, visibility in AI answers, and tracking that shows which pages and searches lead to booked consultations.

SEO for Dermatologists

What does SEO for dermatologists involve?

Dermatologists marketinghas its own physics.

Dominant patient signals

Channel priority

Conversion value

SEO engagementsthrough ICG's specialty-calibrated stack.

Every SEO engagementruns on four proprietary platforms.

Angryturtle

Device ID Tool

Crawl Budget Optimiser

Conversion Rate Optimization

SEO for Dermatologistsin plain answers.

29–51% below the marketmedian CPQL, specialty by specialty.

Eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

AtomCRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by Sr. Leadership.You'll know their names before the engagement begins.

100+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Healthcare brands ICGhas worked with.

Hear it from Dermatologists clients we work with.

SEO for Dermatologists.Start with a free 30-min audit.

Medical and cosmetic dermatology keywords are two different funnels

What dermatology reviews tell you about SEO priorities

Keeping dermatology content within NMC and ASCI rules

Common questions

Hi, we're the ICG Leadership Team.

Dermatologists marketing
has its own physics.

SEO engagements
through ICG's specialty-calibrated stack.

Every SEO engagement
runs on four proprietary platforms.

SEO for Dermatologists
in plain answers.

29–51% below the market
median CPQL, specialty by specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by Sr. Leadership.
You'll know their names before the engagement begins.

100+ specialists.
One growth engine.

Healthcare brands ICG
has worked with.

SEO for Dermatologists.
Start with a free 30-min audit.