Dermatology Clinics on Google in India: 2026 review study
We collected the newest Google reviews of 35 leading dermatology clinic brands across seven Indian cities: 1,750 reviews, 1,249 of them with text that we classified by theme. Below: how they compare with the other six specialties and with the national picture, and what that means for the teams who market them.
Key findings
- 9.2% of text reviews were negative (115 of 1,249 reviews with text, n = 35 brands): the 3rd highest of the seven specialties. National: 7.8%.
- The most common complaint theme is staff & bedside manner (27.0% of negative reviews), n = 115 negative reviews (national: 23.0%). Next: wait time & scheduling (18.3%).
- Owners replied to 40.9% of reviews on average, the lowest of the seven specialties (national 60.5%); 40.0% of brands replied to at least half (n = 35 profiles with review data).
- The median profile has 1,150 Google reviews and adds about 19.1 a month (national: 1,910 and 22.9). Average rating 4.71★, n = 35.
- The results theme accounts for 45.3% of reviews, against 29.4% nationally, the widest gap of any theme for dermatology clinics (base: 1,249 reviews with text).
How dermatology clinics compare with other specialties
Dermatology clinics average 4.71★ on Google (the 2nd lowest of the seven specialties, below the national 4.78★). Across the seven specialties, averages sit in a narrow band, from 4.67★ (multispeciality hospitals) to 4.89★ (dental clinics), so the rating on its own rarely separates one leading profile from another. Volume and pace do: the median dermatology clinic here has 1,150 reviews (the 3rd lowest of the seven specialties) and adds about 19.1 a month (the 3rd highest of the seven specialties).
| Specialty | Brands (n) | Avg rating | Median reviews | New reviews / month (median) | Owner reply rate | Brands replying to ≥ half | Lists a website | Reviews with text (n) | Negative share |
|---|---|---|---|---|---|---|---|---|---|
| Dental | 35 | 4.89 | 1,518 | 17.5 | 62.3% | 68.6% | 97.1% | 1,354 | 3.3% |
| IVF | 35 | 4.83 | 1,866 | 16.8 | 70.7% | 74.3% | 100% | 1,471 | 7.1% |
| Dermatology | 35 | 4.71 | 1,150 | 19.1 | 40.9% | 40.0% | 97.1% | 1,249 | 9.2% |
| Hair transplant | 35 | 4.81 | 1,093 | 13.7 | 77.3% | 85.7% | 100% | 1,424 | 6.7% |
| Eye hospitals | 35 | 4.80 | 6,424 | 135.6 | 60.3% | 62.9% | 97.1% | 1,195 | 6.3% |
| Orthopaedics | 35* | 4.75 | 1,049 | 11.9 | 47.0% | 52.9% | 82.9% | 1,278 | 10.0% |
| Multispeciality hospitals | 35 | 4.67 | 10,874 | 165.7 | 65.0% | 65.7% | 100% | 1,371 | 12.1% |
| All 245 brands | 245* | 4.78 | 1,910 | 22.9 | 60.5% | 64.3% | 96.3% | 9,342 | 7.8% |
Each specialty covers five leading brands in each of seven cities (n = 35). Ratings, review counts and website from the Google profile; review pace, reply rate and sentiment from each profile’s 50 newest reviews. * One orthopaedic profile in Pune returned no reviews, so review pace and reply figures for orthopaedics, Pune and the national total use 34, 34 and 244 profiles.
Share of negative reviews, by specialty
What reviews of dermatology clinics talk about
Of 1,249 reviews with text, the most common theme is results (45.3%), followed by staff & bedside manner (41.4%). Compared with the national mix, the theme that stands out most is results: 45.3% here against 29.4% across all 245 brands.
What negative reviews are about
9.2% of reviews with text were negative, 90.2% positive and 0.6% neutral. Among the 115 negative reviews, staff & bedside manner leads with 27.0%, then wait time & scheduling (18.3%). The sharpest difference from the national pattern is staff & bedside manner: 27.0% of negatives here, 23.0% nationally.
What this means for marketing
For owners and marketing heads of dermatology clinics, the numbers point to a short list of priorities:
- Fix the most common complaint firstStaff & bedside manner accounts for 27.0% of negative reviews (n = 115). Treat the front desk and patient coordinators as part of marketing: script the first call and the reception handover, and train the people who reply to reviews to acknowledge the person before the problem.
- Reply to more reviewsOwners replied to 40.9% of reviews on average, below the national 60.5%, and 60.0% of brands replied to fewer than half (n = 35). Replies are read by everyone comparing profiles. Reply to every review, take complaints offline quickly, and keep treatment details out of public replies.
- Set a review-request routine against your peersThe median leading profile here adds about 19.1 reviews a month (national 22.9). If yours adds fewer, a consistent post-visit request by WhatsApp or SMS, sent to every patient without incentives or filtering, closes the gap over months. Google’s policies prohibit incentivised and selectively solicited reviews.
- Use what reviewers already valueFor dermatology clinics, results are what reviewers write about. Use consented, compliant patient-experience content rather than stock imagery, within ASCI and medical-ethics rules on testimonials and claims.
How does your dermatology clinic compare?
We will benchmark your Google profile, review pace, reply rate and complaint themes against the figures in this report for your peers, and show you what to fix first.
Ichelon Consulting Group (2026). Dermatology Clinics on Google in India: 2026 review study. https://ichelonconsulting.com/reports/dermatology-clinic-google-review-study-india-2026
Free to quote and reuse with credit and a link (CC BY 4.0).
Frequently asked questions
What is the average Google rating of leading dermatology clinics in India?
How many Google reviews do leading dermatology clinics have?
Do dermatology clinics reply to Google reviews?
What do negative Google reviews of dermatology clinics complain about?
What do positive reviews of dermatology clinics mention most?
How was this specialty report produced?
More from this study
Related research: Healthcare review sentiment report · GBP review velocity by specialty · All reports
