Dr. Samyak Dhawan
Co-Founder, Kayakalp Global, Kayakalp Global (D2C Derma)
In their own words
In the words of the doctors
who lived it.
Not quotes ICG wrote for them. What they said on camera, unprompted, after the engagement was already running. 31 video testimonials across IVF, dermatology, plastic surgery, hair transplant, dental, urology, ophthalmology, mental health, and functional medicine — India, USA, Dubai.
What changed
31 healthcare founders.
One question.
"What actually changed after ICG?" These are unscripted conversations. No brief. No approved script. Just what happened.
"What Ichelon accomplished — they got all my ideas and worked over 3–4 months to create an amazing, super-customised website."
"Scale up of organic channels — majorly YouTube — and Business Consulting. I've had the pleasure of working with Ichelon for the last six months. They have absolute domain authority in their field. They set realistic expectations, have a very strong suite of people, and their insights on how to scale are outstanding."
"The brains behind the company — Mr. Abhash, Mr. Rohit, Mr. Deep — are all very talented IIT-IIM alumni with wonderful insights on how to scale a healthcare business."
All 31 video testimonials
Filter by specialty
or video format.
Specialty:
Format:
Dr. Samyak Dhawan
Co-Founder, Kayakalp Global · Kayakalp Global (D2C Derma)
"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."
Read full story →Dr. Nishi Singh
Founder, Prime IVF · Prime IVF · Gurgaon
"Working with ICG transformed how we acquire IVF patients in Gurgaon. They understand the fertility journey from inquiry to consultation."
Read full story →Dr. Seema Bajaj
Founder, Omya IVF · Omya IVF · Delhi
"ICG built our IVF marketing system from the ground up. The team understands healthcare specifics, not just generic digital marketing."
Read full story →Dr. Prerna Taneja
Founder, Clinic Eximus · Clinic Eximus · Delhi
"What Ichelon accomplished — they got all my ideas and worked over 3-4 months to create an amazing, super-customised website."
Read full story →Dr. Arjun Handa
Plastic Surgeon · Handa Aesthetics · Delhi
"ICG runs Google Ads + Meta for our plastic surgery practice. CPQL dropped meaningfully in the first 90 days."
Read full story →Dr. Shivam Goyal
Hair Transplant Surgeon · Jaipur
"Hair transplant marketing in Jaipur needed someone who understood Tier-2 patient psychology. ICG built it right."
Read full story →Dr. Siddharth Aggarwal
Orthopedic Surgeon · Chandigarh
"ICG's healthcare-only focus made the difference. They speak our language and understand patient acquisition specifics."
Read full story →Dr. Ruchika Gupta
Founder, Tulasi Healthcare · Tulasi Healthcare (Mental Hospital) · Gurgaon
"Mental health marketing requires a different sensitivity. ICG built compliance-aware campaigns that respect both patients and our brand."
Read full story →Dr. Mitesh Bedi
Plastic Surgeon · Chandigarh
"ICG's Chandigarh plastic surgery campaigns delivered measurable consultation volume from the first quarter."
Read full story →Dr. Vijay Langer
Plastic Surgeon · Delhi
"ICG runs the marketing for my Delhi plastic surgery practice with discipline I haven't seen from other agencies."
Read full story →Dr. Abhinav Aggarwal
Plastic Surgeon · Chandigarh
"Patient acquisition through ICG's funnel architecture has been steady and predictable in Chandigarh."
Read full story →Dr. Shruti Marwah
Plastic Surgeon · Handa Aesthetics · Delhi
"ICG's deep healthcare specialisation reflects in how they build campaigns for plastic surgery patients in Delhi."
Read full story →Dr. Anshu Mishra
Plastic Surgeon · Dubai
"Even for a Dubai practice, ICG's framework translates. The team gets healthcare patient psychology globally."
Read full story →Dr. Gaurang Krishna
Hair Transplant Surgeon · Medlinks · Delhi
"I must say I am very happy, very satisfied and impressed with what they are doing. The entire team is excellent."
Read full story →Dr. Rajan Kohli
Family Physician · USA
"What Ichelon was able to accomplish for me — they were able to get all my ideas and worked with me closely to create this amazing website."
Read full story →Dr. Tulika Bansal
Entrepreneur · Lil Chunks
"ICG's strategic clarity helped us position Lil Chunks for both consumer trust and healthcare credibility."
Read full story →Dr. Vikas
Bariatric Surgeon · Medanta · Gurgaon
"Bariatric surgery patients need a long consideration cycle. ICG built a content + paid system that respects that timeline."
Read full story →Dr. Anupam Sinha
Dental Surgeon · Delhi
"Dental marketing in Delhi is brutally competitive. ICG's local SEO + Google Ads stack moved the needle steadily."
Read full story →Dr. Ramanjit Singh
Dermatologist · Medanta Hospital · Gurgaon
"Working with ICG felt like working with an in-house growth team that happens to specialise in healthcare."
Read full story →Dr. Vikram
Orthopedic Surgeon · Delhi
"ICG's deep understanding of healthcare patient journeys makes their orthopedic campaigns markedly more effective."
Read full story →Dr. Shalabh
Urologist · Gurgaon
"ICG runs my urology practice marketing with a level of medical specificity that generalist agencies never reach."
Read full story →Dr. Preety Sharma
Radiologist · Delhi
"Radiology is a B2B + B2C hybrid. ICG navigated both audiences with a clear strategy that produced results."
Read full story →Dr. Hemi Soneja
Endocrinologist · Gurgaon
"ICG built my endocrinology practice's organic visibility from near-zero to consistent monthly patient inquiries."
Read full story →Nitesh Tiwari
GM, Eternal Hospital · Eternal Hospital · Jaipur
"ICG runs the marketing strategy for Eternal Hospital with a depth no other agency we evaluated could match."
Read full story →Dr. Sheetal
IVF Specialist · Jindal IVF · Chandigarh
"Jindal IVF Chandigarh runs on ICG's growth system. The team gets fertility patient acquisition cold."
Read full story →Dr. Manav
Dental Surgeon · Khosla Dental · Delhi
"Khosla Dental's growth in Delhi has been steady because ICG's strategy is built on healthcare specifics."
Read full story →Dr. Vikram Mhaskar
Orthopedic Surgeon · Delhi
"ICG's orthopedic campaigns reach exactly the patient profile my Delhi practice needs."
Read full story →Dr. Anshul Gupta
Functional Medicine Expert · USA
"Functional medicine requires patient education first. ICG built a content engine that does exactly that."
Read full story →My Saathi
Geriatric Care Brand · My Saathi
"ICG built My Saathi's brand narrative and patient acquisition system for the geriatric care category in India."
Read full story →Dr. Arvind Kumar
Chest Surgeon · Medanta · Delhi
"ICG's hospital-grade marketing rigour reflects in every campaign we run together."
Read full story →Dr. Arvinder Soin
Liver Transplant Surgeon · Medanta · Gurgaon
"Liver transplant marketing demands precision. ICG approached it with the seriousness the field requires."
Read full story →
CPQL benchmarks · ICG vs market
38–58% lower CPQL
in 90 days. Across every specialty.
Most client testimonials pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.
90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
HealthApex OS · The proprietary stack
Eight platforms. One intelligence layer.
Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every client testimonials engagement.
Two products worth knowing
Hawk and YODA.
Standalone offers built for specific gaps.
⏵ Hawk · CRM Intelligence
Is your CRM hiding what it should be showing?
Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.
Explore Hawk + free audit →▶ YODA · YouTube Intelligence
Is your YouTube channel generating patients, or just views?
YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Explore YODA →The diagnostic framework
Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.
High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →
Complete guides
Read the complete guide
for your category.
Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.
Healthcare Marketing India — Complete Guide →
Doctor Marketing India — Complete Guide →
Hospital Marketing India — Complete Guide →
IVF Marketing India — Complete Guide →
Healthcare Performance Marketing — Complete Guide →
Healthcare SEO + AEO India — Complete Guide →
More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only
The ICG technology stack
Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.
ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.
Healthcare CRM
Nexus CRM
Healthcare CRM & Lead Management
ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.
- Specialty-specific funnel stages, not generic SaaS pipeline
- 1-click CAPI + GCLID via Beacon attribution
- Telecaller leaderboard + adherence scoring native
- DPDP Act 2023 compliant by architecture
Business Layer
Hawk
CRM Intelligence & Lead-Ops MIS
Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.
- Sits above your existing LMS — no replacement
- 83% of effort goes to dead leads — surfaced Day 1
- ~75% qualified-lead downgrades by automation
- Free Lead-Leak Audit in 48 hours
Attribution Core
Beacon
Attribution Engine & CAPI Middleware
Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.
- Server-side CAPI — bypasses iOS privacy changes
- EMQ 2.5 → 6+ across portfolio
- 30–40% CPM reduction from EMQ lift alone
- Multi-touch: ad → consultation → revenue
Practice Management
HealthPro 360
PMS with built-in revenue intelligence layer
The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.
- Only PMS with built-in Revenue Intelligence
- Cross-sell signal tracking within existing patients
- 12 modules: OPD, IPD, Pharmacy, Labs, Billing+
- Audit trails + RBAC + AES-256 encryption
Revenue Layer
Phoenix
Revenue intelligence built over your existing PMS
If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.
- Works over your existing PMS — no migration
- Daily action queue: Prevent Loss / Maintain / Grow
- Catches unbilled services, collection gaps, lapsing patients
- CPQL variance ₹620–₹3,800 → ₹680–₹1,420
YouTube Intelligence
YODA
YouTube analytics that measures patients, not views
The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
- Consultation attribution per video — not views
- Demand-gap: what patients search that your channel misses
- 50+ doctor channels tracked across India
- AIO readiness scoring: which videos AI tools cite
Governance & Transparency
Agency OS
Full transparency. Instant diagnosis. Zero surprises.
ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.
- GSC, GA4, Google Ads, Meta Ads, IVR — one live view
- 30+ real-time alert systems per account
- CPQL drift alert at >15% week-on-week change
- Client login: full transparency on your account
AEO & LLM Intelligence
AIO Intel
AI Overview + LLM citation tracking, healthcare-tuned
Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.
- Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
- Bot-aware: knows human vs scraper traffic
- Custom GA4 dims register AIO source + referrer
- IndexNow + GSC API: content surfaced to LLMs within hours
Competitor Intelligence
Prism Spy
Every Meta + Google ad your competitors run, watched daily
Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.
- 75+ brands tracked across 30+ healthcare specialties
- 2,150+ active ads · daily refresh
- Activity Feed: every spend / hook / pause logged
- Offers Intelligence: 250+ offers in market tracked
GBP Intelligence Platform
Angryturtle
Every Google Business Profile scored, tracked, protected, and grown from one command centre
ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.
- 143 listings under management · 0 suspensions · 4.76★
- 7-dimension Health Score + 5-factor Rank OS per listing
- Geo-grid rank tracking + NAP + Citation audit + Profile Shield
- NMC + NABH + ART Act + DPDP compliance built into every content + review workflow
Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.
Explore HealthApex OS → See the full stack live on your account — free 30-min audit →The team behind your account
Every diagnostic is led by a founder.
You'll know their names before the engagement begins.
ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.
Rohit Gupta
Business & Growth Lead & Director
IIT BHU · IIM Rohtak
Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.
Full profile →
Abhash Kumar
Strategy & Analytics Lead & Director
IIT BHU · IIM Bangalore
Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.
Full profile →
Deep Das
Technology & AI Lead & Director
IIT BHU
Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.
Full profile →Want results like
these?
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