Crawl Budget Optimiser (CBO) — for healthcare sites Google finds hard to index.
Google's crawl budget is finite. On large healthcare sites, most of it gets wasted on 404s, orphan URLs, and low-value programmatic pages — while priority money pages go un-indexed for weeks. Crawl Budget Optimiser reads your Apache access logs, joins them with your XML sitemap and Google Search Console crawl-stats, and surfaces exactly what's eating your crawl budget so you can redirect it to the pages that actually matter.
Built for healthcare — because generic tools misprice healthcare-specific risk.
Healthcare websites hit crawl-budget ceilings faster than most industries. Reasons: (1) large programmatic footprints — specialty × city × service grids can easily reach 5,000-10,000 URLs; (2) legacy WordPress URLs that never got redirected (blog archive pages, category paginations, author pages); (3) product catalogue explosion for hospital groups (per-doctor pages, per-department pages, per-facility pages).
The default behaviour: Google spends 40-60% of its crawl budget re-crawling low-value URLs it already knows about, ignoring the new money pages you just published. CBO fixes this by giving you the log-file evidence needed to (a) 410 the zombie URLs, (b) 301 the orphaned but linked-to URLs, (c) noindex the thin programmatic that shouldn't be in the index anyway, and (d) submit the freshly-published priority pages via Indexing API.
Standard on every ICG healthcare SEO engagement · combined with the Device ID Tool for the full crawl → engage → convert attribution chain.
- Apache log-file analyser · per-URL crawl frequency
- Sitemap × log diff · orphan detection
- GSC crawl-stats integration · Googlebot budget map
- Automatic 410 / 301 / noindex recommendations
- Indexing API push · priority URL fast-index
Real use cases across the ICG portfolio.
Multi-location IVF chain — 47 low-value URLs consuming 23% of crawl
Chain migrated from WordPress to Laravel in 2024. Migration left 47 legacy blog + category pages 200-OK on the new stack. CBO's log analyser showed Googlebot was spending 23% of its daily crawl on these zombie URLs. All 47 either 410'd or redirected. Priority-page indexation rate improved 71% in 6 weeks.
Hospital chain — 3 tier-1 city pages un-indexed for 40 days
Hospital chain published new tier-1 city landing pages. 40 days later, 3 of them still not indexed. CBO showed Googlebot hadn't crawled them once — orphaned in sitemap but not linked from any existing high-authority page. Fix: add internal links from parent hub + push via Indexing API. All 3 indexed within 72 hours; ranked in top 20 within 30 days.
Every crawl, mapped. Every waste, fixable in one click.
CBO reads Apache logs, GSC crawl-stats and your XML sitemap into one operating console. Here is what your team sees.
See Crawl Budget Optimiser
on your account.
A 30-minute demo walking through Crawl Budget Optimiser on an anonymised healthcare account similar to yours. No commitment.
