Download the 40-point Google Business Profile audit checklist for Indian healthcare (free)

Most Google Business Profile audits for Indian healthcare brands are done wrong. They check whether the profile exists, whether photos are uploaded, and whether the address matches — and then declare victory. That is a completeness check, not an audit. A real GBP audit scores five weighted dimensions, produces a defensible 0-to-100 number, tells a clinic owner what to fix in what order, and can be repeated a quarter later to measure movement. ICG's Healthcare GBP Audit Checklist is the same 40-point self-audit our operations team runs across managed profiles — built from the Angryturtle sie" style="color:inherit;text-decoration:underline;text-decoration-color:rgba(42,126,200,.5);text-underline-offset:2px">Rank OS scoring model — and now published as a printable PDF you can run yourself.

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Why a scored audit, not a checklist

A checklist tells you what to check. A scored audit tells you where you actually stand and where a quarter of focused work will move the needle most. The difference matters because GBP has more than 40 things a clinic could improve, and improving them in the wrong order wastes calendar. The Angryturtle Rank OS scoring model — the same model ICG uses across 150+ Indian healthcare brands — weights the five dimensions unevenly on purpose, because Review Health moves ranking harder than Freshness, and Freshness moves harder than photo count. The audit gives you the weighted score, the per-dimension breakdown, and the ranked action queue.

What's inside the 24-page PDF

The audit is designed to be self-runnable in roughly 90 minutes for a single profile. It uses only what a clinic owner or marketing coordinator can see from the public GBP surface plus a login to Google Business Profile Manager — no paid tools required.

• The 5-dimension scoring rubric. Relevance (25% weight), Review Health (25% weight), Freshness (20% weight), Entity Authority (15% weight), AIO Readiness (15% weight) — with what each dimension is testing and why the weight sits where it does.
• Relevance — 8 audit points. Primary category correctness, secondary category coverage, services enumeration, keyword alignment with searched terms, service-area accuracy, business description substance, product/menu completeness, and Q&A relevance.
• Review Health — 10 audit points. Review count relative to specialty-city median, star average, review recency, review response rate, response latency, response quality, negative-review handling pattern, review-language diversity, review-with-photo share, and review-source diversity.
• Freshness — 8 audit points. Posts cadence, Post content quality, media upload cadence, hours-and-holidays maintenance, service updates, price-list currency, event listings, and cover photo currency.
• Entity Authority — 7 audit points. NAP consistency across citation sources, website E-E-A-T alignment, doctor-registration verifiability, associations/memberships, media mentions, competitor citation gap, and knowledge-panel completeness.
• AIO Readiness — 7 audit points. FAQ structure and answer-length, structured-data implementation, question-phrase coverage on the website, LocalBusiness schema, medical-condition schema, review schema, and outbound-authority-source density.
• The scoring worksheet. A single-page worksheet where each of the 40 points scores 0, 1, or 2 — the sheet auto-adds to a 0-to-100 total once you drop the numbers in.
• The action-queue template. A one-page template that converts audit findings into a ranked 90-day queue — highest-leverage fix at the top, quick-wins below, longer projects last.

Who this checklist is for

If you are a clinic owner with 1 to 5 locations and want to know whether your GBP is working as hard as it could be, the self-audit runs in 90 minutes and produces a number you can benchmark against for the next quarter. If you are a marketing director at a multi-location practice or hospital, running the audit across your locations produces a ranked list of which profiles need attention first — which is usually a different order than you expect. If you are a doctor evaluating a GBP-management vendor, the audit is a defensible reference you can score against so vendor pitches meet a numeric standard, not just a "your presence looks better" narrative. If you are an agency, the framework is the same one Angryturtle uses under the hood — you can adopt it or benchmark yours against it.

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What happens after you submit the form

Plain-text email within 30 seconds with the download link. One follow-up 5 to 7 days later asking whether the checklist was useful. Handled under our DPDP Act 2023-aligned privacy policy. Never sold, shared, or rented. If you want a human to walk through your specific scores, the WhatsApp link below is the fastest route.

The platform this scoring model comes from: Angryturtle

ICG runs local SEO and GBP intelligence for 150+ Indian healthcare brands using Angryturtle — our own AI-native GBP intelligence and management OS. The platform scores every profile 0-100 via a proprietary Rank OS model with the five weighted dimensions the audit checklist codifies, publishes edits, Posts, media, and review replies directly to Google, and includes Ask Maps AIO Readiness scoring for Google AI Overviews and ChatGPT visibility.

Available in two shapes: self-serve at ₹999/- per month for solo owners with 1-2 profiles who want to run the Rank OS scoring continuously rather than quarterly, and ICG's managed service from ₹25,000/- per month where our healthcare specialists execute the action queue inside the same platform. Both are anchored in the Healthcare Local SEO Agency India pillar page which has full scope, methodology, and pricing.

Book an Angryturtle demo on WhatsApp → or start a free trial at angryturtle.ai →

FAQ about the download

How will you use my email address? Once to send the checklist, once to ask if it was useful 5 to 7 days later. Handled under our privacy policy. Never sold, shared, or rented.

When will I actually get the checklist? Within 30 seconds. If nothing arrives in 5 minutes check spam/promotions, then WhatsApp us for a resend. Link does not expire.

Is this really a self-audit or do I need to buy Angryturtle to use it? It is a genuine self-audit — you need only public GBP access plus your Business Profile Manager login. Angryturtle automates the same scoring continuously with alerts and writeback, which is the value proposition of the platform. The checklist stands on its own; the platform is what removes the 90 minutes.

Can I share the checklist with my team, my board, or my locations? Yes. The PDF is licensed for internal use with attribution to ICG. If you want to publish or reproduce chunks externally, drop us a note first — attribution guidelines are simple.

Who else has downloaded this checklist? Downloads span solo doctors, multi-location clinic groups, hospital marketing teams, and agencies. We do not disclose specific downloader identities.

Related reading on ICG

• Healthcare Local SEO Agency India — pillar service page
• Angryturtle Rank OS scoring methodology explained
• Angryturtle monthly audit report — what to look for
• GBP competitor benchmarking for Indian healthcare
• ICG technology ecosystem — Beacon, Hawk, YODA, Agency OS, Pharos