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About Ichelon Consulting US How we work Santosh Reddy, Partner Ravi Kumarraju, Partner
Book a call with the US team Call +1 (724) 612-3694
We Do It Right. The right diagnosis. The right strategy. The right systems. Giving healthcare leaders the confidence to make better decisions, build stronger operations, and achieve sustainable growth. 🛡️ Goals-Driven & HIPAA-Safe Marketing · Book a HIPAA-safe marketing review → — Team Ichelon
Home / US specialties / Dental

Ichelon Consulting US · Dental

Dental practice marketing in the US

Most new dental patients start on Google: a "dentist near me" search, a look at the map, a scan of reviews, then a call. Dental marketing that works makes your practice the obvious choice at each of those steps, then makes sure every call and form is answered and tracked to a booked appointment. This hub brings together our 138 US dental pages: city pages across 17 states, our national dental pages, marketing guides, state and federal compliance, and our dental research.

Ichelon Consulting US
  • Dallas, Texas LLC
  • US client team · Central Time (CST)
  • 25+ US healthcare clients
  • BAA signed with every client
  • HIPAA compliance training across client and delivery teams
  • Contracts and invoices in USD
How we work with US practices →
Trusted by US practices · case studies → 25+ US clients · 8 shown · TX · CA · VA · nationwide telehealth
Case study for practices like yours Opulent Dental: local dentist search in Christiansburg and the implant questions patients ask first Read the case study →
Dr. Rajan Kohli
Owner, Lakewood Primary Care & Wellness · North Dallas, TX
Client video · Practice website build
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Dr. Rajan Kohli Owner, Lakewood Primary Care & Wellness · North Dallas, TX

How we market dental practices

We run dental marketing through the same nine-stage patient journey we use for every practice. For dentists, four stages carry most of the weight:

Be found on the map

A complete, active Google Business Profile for each location, accurate listings, and location pages that match what patients search: emergency dentist, implants, Invisalign, family dentist.

Win high-value treatments

Google Ads for implants, clear aligners, cosmetic and emergency dentistry, with search terms reviewed weekly so budget goes to patients who book, not to job seekers or students.

Earn trust in reviews

A steady, compliant review request after visits, and prompt, HIPAA-safe replies that never confirm someone is a patient.

Answer every enquiry

Call tracking, a callback queue and after-hours handling, so the calls your marketing pays for turn into appointments.

National dental pages

Our research · State of Dental Google Presence 2026

What we found when we studied 2,318 US dental practices on Google

Patients praise the care and the people. Where they push back is the treatment-plan conversation: upselling is the one review theme where complaints dominate.

319.5
typical Google reviews per practice, the deepest of 9 specialties we studied.
~74%
of upselling mentions in reviews are negative (46 mentions).
25.5%
of practices open on a weekend day.

2,318 US dental practices across 20 metros · review themes, pace and replies from a 120-practice subsample · every headline figure re-derived from raw data.

Download the full report (free) → Read the findings Methodology & data
More findings: The upselling mismatch How many reviews a dentist needs Weekend hours 20-city benchmarks

Dental marketing guides and compliance

US dental research

Dental marketing by state and city

Arizona

California

Colorado

Florida

Georgia

Illinois

Massachusetts

New Jersey

New York

North Carolina

Oregon

Pennsylvania

Tennessee

Texas

Virginia

Washington

Washington, DC

Pediatric dentistry

Marketing to parents is its own discipline. These pages cover pediatric dental practices specifically.

Dental marketing: common questions

What does dental practice marketing include?

For most practices it covers Google Business Profile management, local and website SEO, Google Ads for high-value treatments such as implants, Invisalign and emergency dentistry, review generation and replies, and tracking that ties each call and form back to a booked appointment. Multi-location groups and DSOs add location pages, centralised reporting and call handling across offices.

Which rules apply to dental advertising in the US?

Each state dental board sets its own advertising rules, usually covering specialty claims, testimonials, before-and-after photos and fee advertising. Federal rules apply on top: the FTC requires advertising, including reviews and testimonials, to be truthful and not misleading, and HIPAA governs how patient information is used in marketing. Our state board and HIPAA guides below cover the details.

How much does dental marketing cost with Ichelon Consulting US?

Retainers start at $499/mo. We also offer Goals-Driven engagements and Performance-Linked Payout Models. Ad spend is paid directly to Google or Meta from your own accounts.

Do you work with pediatric dental and orthodontic practices?

Yes. Pediatric dentistry is marketed to parents, so the content, insurance information (including Medicaid and CHIP where the practice participates) and booking flow are different. Orthodontic practices have a longer decision cycle, with free consultations and financing at the center. Both have their own guides below.

All US specialties · US locations · Marketing services · Guides and compliance

Marketing a dental practice in the US?

Ichelon Consulting US is a Dallas, Texas LLC with a US client team on Central Time. We sign a BAA with every client, and retainers start from $499/month, custom-scoped to your practice. Every engagement is Goals-Driven, with Performance-Linked Payout Models available.

Book a call with a member of our Sr. Leadership team →
The nine-stage patient journey

We cover every stage, from first search to repeat visit

  1. 0Foundations
  2. 1Demand gen
  3. 2Capture
  4. 3Lead quality
  5. 4Lead mgmt
  6. 5Scheduling
  7. 6Show-up
  8. 7Conversion
  9. 8Retention

We work across all nine stages, from foundations to past patients, and fix the stage that leaks first. Our own software runs the work, and every stage is reported against a monthly target on Ichelon Agency OS.

Start with Website SEO Google Ads Meta Ads WhatsApp AI Qualifier
See all nine stages and the tool behind each one →
Ichelon Agency OS: Goals portfolio · clients shown as Client A to G
Ichelon Agency OSEvery service line shows its monthly target, what is delivered and whether it is on pace.Goals portfolio · clients shown as Client A to G
Chat with Sr. Leadership
Goals-Driven & HIPAA-Safe Marketing · BAA with every client Chat with Sr. Leadership