Dental SEO for clinics that actually convert.

How does SEO work for dental clinics in India?

Dental SEO has a unique keyword universe (treatment + condition + cost + city queries), unique NMC + advertising-policy constraints, and unique patient research patterns. ICG engineers SEO around these specifics: specialty-aware keyword mapping, NMC + DCI-compliant content publishing, AIO direct-answer blocks, GMB optimisation for the "near me" pool, and citation flow management. Typical engagement: diagnose (2 weeks) → publish (6 weeks) → rank (3–6 months) → defend (ongoing).

Crawl Budget Optimiser — CBO

Google has a finite crawl budget per domain. For most healthcare sites with 1,000+ URLs (city pages, specialty pages, blog content, GMB-linked pages), Googlebot wastes 60-80% of its crawl budget on low-value URLs — meaning the high-intent money pages get crawled rarely or not at all. CBO maps every crawled URL to its revenue tier and re-directs the crawl budget to where it earns.

Module · URL categorisation

Every URL classified by intent + revenue tier

URLs grouped into Money / Discovery / Programmatic / Orphan / Crawl-trap categories. Money pages get crawl priority. Orphan + crawl-trap pages get noindex + robots disallow.

Module · Googlebot fetch log

Daily Googlebot access pattern per URL category

Server-log analysis surfaces what Google is actually fetching. Reveals discovery URLs being hit 40× more than money URLs — the budget-leak invisible in Search Console.

Module · URL count by category

Site-wide URL inventory across the funnel

Total indexable vs noindex vs canonical-target vs orphan. The first cut that tells you whether your site is even structurally optimised for crawl.

Device ID — Cross-device + cross-session unification

A healthcare patient visits your site on mobile (Google search), researches 4 days later on desktop, watches your YouTube video, comes back via WhatsApp link — and your analytics treats them as 4 separate visitors. Device ID unifies these touchpoints into a single patient identity, revealing actual visit-to-enquiry journeys vs the fragmented analytics most clinics see.

Module · Device summary

Multi-device journey unification by patient identity

Patient ID rolled up across mobile + desktop + WhatsApp + YouTube. Reveals the true number of touches before enquiry — usually 4-7 for healthcare, not the "1 visit → bounce" most GA4 reports show.

CRO Tool — Conversion Rate Optimisation

Most clinic websites are built to impress, not to convert. Every visitor who doesn't book a diagnostic is a ₹0 outcome regardless of how impressive the copy is. ICG's CRO Tool diagnoses every page's event funnel — scroll, dwell, CTA click, exit — and surfaces where visits leak into nothing. Built around the 11-stage healthcare conversion funnel →

Module · Events by page

Page-level event funnel — visit → scroll → CTA → convert

Every page's event sequence rolled into a conversion funnel. Reveals which pages turn visits into bookings vs which pages just absorb traffic.

Module · Ad-keyword breakdown

Conversion rate by ad keyword + landing page combo

The same landing page converts very differently for different paid keywords. CRO Tool surfaces which ad-keyword × landing-page combos win and which need rebuilding.

AIO Intel — AI Overview + LLM citation tracking

Patients increasingly start with ChatGPT, Perplexity, Google AI Overviews, and Gemini — not Google's blue-link results. If ICG can't tell when (or whether) your brand is being cited in those AI answers, you're flying blind on the fastest-growing patient acquisition channel. AIO Intel tracks citations across 4 AI search surfaces in real time.