Dental Google Ads + Meta Ads that don't get disapproved.
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Google Ads + Meta Ads engineered for dental conversion — implant, ortho, root canal, scaling. NMC + DCI pre-scanned creative. CPL ₹150–400.
Three proprietary platforms · one intelligence stack
Every ICG engagement runs on Angryturtle (GMB · 143 GBPs · 4.76 avg), SIE (Search Intelligence Engine · Rank OS + AI Share of Voice), and YODA (YouTube AIO + brand-search flywheel). Live product screens below.
How does PPC work for dental clinics in India?
Dental PPC has a specific compliance corridor (NMC + Google's healthcare policy + Meta's restricted categories) and a specific creative pattern that converts. Typical CPL: Google Ads ₹150–400, Meta Ads ₹120–350. Conversion rate from click to consult booking: 22–35%. ICG builds the campaign architecture, pre-scans every creative for NMC + platform policy compliance, ships a CRO landing page per offer, sets up server-side tracking, and routes leads into a single CRM.
Dental CPL benchmarks · India 2026.
Benchmarks based on ICG-managed accounts (anonymised). Vary by city, season, creative.
Dental PPC keyword universe.
What dental clients actually see.
Meta Catalyst IQ → Campaign performance across every ad set, live.
Meta Catalyst IQ → Naming intelligence keeps 100+ ad variants organised.
Meta Catalyst IQ → Creative scoring flags fatigue before CPL rises.
Prism Spy → Competitor ad-spend intelligence, tracked continuously.
Prism Spy → Comparative view against category benchmarks.
Angryturtle → Top-performing local search keywords feeding the funnel.
Custom-scoped. No setup fee.
Custom-scoped per engagement — solo dental clinics, multi-city chains, and hospital departments each get a plan sized to platform mix and ad spend.
Ad spend separate. Minimum recommended ₹50,000/month for meaningful learnings.
Dental PPC · FAQs.
How much should I budget for dental Google Ads in India? +
For a solo dental clinic, minimum ₹50,000/month ad spend + ₹4,999/month management for meaningful learnings. CPL typically ₹150–400.
Why are my dental clinic ads getting disapproved? +
Google's healthcare policy blocks "miracle cure" language, before/after images with promised outcomes, and missing legal disclaimers. ICG pre-scans every dental ad against NMC + DCI + Google policies.
Can a dentist run Meta Ads with before/after photos? +
Only with explicit patient consent, no cure-claim language, and treatment-process framing (not outcome promises). NMC Section 6 strictly limits patient images.
What converts better for dental — Google or Meta? +
Google Search converts higher for high-intent treatment queries ("implant cost [city]"). Meta works better for awareness + retargeting ("clear aligners explained"). Most dental clinics run both.
Build the full dental growth stack.
Find your root cause in 30 minutes.
Free Brand & Growth Diagnostic. Written findings. No commitment.
The team behind this engagement
at ICG.
Named leaders involved in every account. Not delegated to junior account managers.
