Ichelon Consulting US · Agency list

Top primary care marketing agencies in the USA (2026)

The right primary care marketing agency depends on your model. Direct primary care practices can look at EGS Marketing Solutions, which specializes in DPC. Independent practices that value a long track record in physician marketing can look at Practice Builders. Multilocation family and internal medicine groups often shortlist Healthcare Success, and groups opening new locations may add a PR firm such as 5WPR. Practices that want a BAA from day one, a published starting price and help with insurance-accepted pages and local search can start with Ichelon Consulting US. Here are 7 agencies, each scored on seven criteria with a source link behind every fact.

By Santosh Reddy · Director, Ichelon Consulting US

Reviewed by Hanuman Sihag, Head of Innovation Chamber — SEO & AIO

Guide for US practice owners · Published October 7, 2026

TL;DR

We compared 7 primary care marketing agencies on seven public criteria, 0 to 2 points each.
We ranked ourselves first and say why; the rest are ordered by score.
The list covers insurance-based, multilocation and direct primary care practices.
Every fact about another agency is linked to its own site.
Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.

Book a benchmarking call → Call +1 (724) 612-3694

Ichelon Consulting US

Dallas, Texas LLC
10-person US client team · Central Time (CST)
25+ US healthcare clients
BAA signed with every client
HIPAA compliance training across client and delivery teams
Contracts and invoices in USD

How we work with US practices →

Trusted by US practices · case studies → 25+ US clients · 8 shown · TX · CA · VA · nationwide telehealth

Primary Care · North Dallas, TXCase study →
MedSpa · North Dallas, TX
Skin Care · Beverly Hills, CA
Dental · Christiansburg, VACase study →
Pediatrics · Blacksburg, VACase study →
Pediatric Dentistry · Blacksburg, VACase study →
Dental · Roanoke, VACase study →
Functional Medicine · Telehealth · USACase study →

Case study for practices like yours Lakewood Primary Care & Wellness: a website built with the owner, and SEO for new-patient searches in Dallas Read the case study →

Dr. Rajan Kohli

Owner, Lakewood Primary Care & Wellness · North Dallas, TX

Client video · Practice website build

“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”

Dr. Rajan Kohli Owner, Lakewood Primary Care & Wellness · North Dallas, TX

Disclosure: Ichelon Consulting US wrote this list and includes itself. We've ranked ourselves first and explain why below; judge every agency, including us, against the criteria.

No agency paid to appear, and no other agency reviewed its entry. Every fact about another agency comes from its own website or a public profile, linked next to the fact. If something about your agency is out of date, email contact@ichelonconsulting.com and we'll correct it.

Updated October 7, 2026. We kept 7 agencies that run a primary care, family medicine or direct primary care program and publish enough about themselves to check.

The short list

7 primary care marketing agencies in the USA, at a glance

Ichelon Consulting US · Healthcare-only 14/14
Best for: Independent and multi-location primary care practices that want a BAA, a published starting price and help with insurance-accepted pages and local search.
Healthcare Success · Healthcare-only 10/14
Best for: Multilocation groups, PE-backed platforms and health-system service lines that want one full-service healthcare agency.
Lifted Logic · Multi-industry with a medical division 8/14
Best for: Family medicine clinics and primary care groups that want a custom-built website plus marketing support.
EGS Marketing Solutions · Direct primary care specialist 5/14
Best for: Direct primary care practices, from new launches to established practices adding members.
Practice Builders · Healthcare-only 4/14
Best for: Private primary care practices that value a long track record in physician marketing.
Clicks Geek · Multi-industry (local service businesses) 4/14
Best for: Primary care practices whose main goal is paid search and paid social lead volume.
5WPR · Multi-industry PR firm with a healthcare practice 4/14
Best for: Multi-location primary and urgent care groups that want earned media around openings and providers.

Methodology

How we scored each agency

We scored every agency on seven things a practice can check for itself on an agency's public pages. Each criterion is worth 0, 1 or 2 points, for a maximum of 14. A 0 means we didn't see it on the pages we checked. It doesn't mean the agency lacks it, so ask.

Criterion	How points are given
Healthcare focus	2 = healthcare-only, or one healthcare specialty only (for example dental-only). 1 = healthcare is one vertical among several.
HIPAA / BAA practice	2 = offers or publishes a Business Associate Agreement. 1 = describes HIPAA practice in its services (HIPAA-trained staff, HIPAA-compliant sites, hosting, tracking or campaigns).
Published pricing	2 = prices or a starting price on its site. 1 = budget ranges on its site.
Proof	2 = case studies or results pages. 1 = testimonials or a client list.
Specialties	2 = dedicated pages or programs for several specialties or practice types. 1 = one healthcare segment, or a general claim.
Research and tools	2 = original research and free tools. 1 = one of: research, data or statistics resources, ebooks, a book, or tools.
Team	2 = named team pages or bios. 1 = a named founder or leader, or a stated team size.
Third-party reviews	Not scored in this edition. We didn't check every agency's Clutch, G2, Google or directory profile, so we only quote a rating where we saw it on a public page. Read recent reviews yourself before you shortlist.

We chose these criteria because they're the questions practice owners ask us most, and because each one is easy to check. They aren't neutral: we publish all seven ourselves, so the method suits us. That's why the disclosure sits at the top and every score links to the evidence.

Why we ranked ourselves first

Why Ichelon Consulting US is first on our own list

Every client gets a BAA. We sign a Business Associate Agreement before work starts, and our client-facing and delivery teams hold HIPAA compliance training certificates. How we work
You can see a starting price. Retainers start from $499/month, custom-scoped, with Goals-Driven engagements and Performance-Linked Payout Models. How fees work
We publish our research. Google Business Profile data on 9,452 US healthcare businesses, 51 state guides to medical board advertising rules, and free tools. US research
Healthcare is all we do. Ichelon Consulting Group has worked only in healthcare since 2018 and is founded and led by IIT and IIM alumni. The US practice is a Dallas, Texas LLC with a 10-person US client team. About Ichelon Consulting US

Where others may suit you better: large health systems often want an agency with decades of hospital work, and some practices want a single-specialty firm. The entries below say who each agency suits.

The list

Top primary care marketing agencies in the USA (2026)

1. Ichelon Consulting US

Our agency (see disclosure) Healthcare-only Score 14/14

Headquarters: Dallas, TX (3714 Matador Dr) (source)
Founded: 2018 (Ichelon Consulting Group) (source)
Focus: Healthcare-only
Specialties: Primary care and direct primary care, pediatrics, dental, med spa, skin care and functional medicine
Services: SEO and AI-search visibility, paid media, Google Business Profile and reputation management, content, CRM and analytics

Facts you can check

Healthcare-only since 2018, founded and led by IIT and IIM alumni (Leadership Team: Abhash Kumar, Deep Das, Rohit Gupta). (see page)
A Dallas, Texas LLC with a 10-person US client team on Central Time, led by Santosh Reddy, Director, Ichelon Consulting US. (see page)
Signs a Business Associate Agreement (BAA) with every client; client-facing and delivery teams hold HIPAA compliance training certificates. (see page)
Retainers from $499/month, custom-scoped, with Goals-Driven engagements and Performance-Linked Payout Models. (see page)
Original research: Google Business Profile data on 9,452 US healthcare businesses across 9 specialties and 20 metros. (see page)
51 state-by-state guides to medical board advertising rules. (see page)
Free tools (budget calculator, cost-per-new-patient calculator, Google review benchmark checker) and in-house software such as Ichelon Agency OS. (see page)
Runs a primary care marketing program for US practices. (see page)
Publishes guides to direct primary care marketing and to insurance-accepted pages for primary care practices. (see page)

Best for: Independent and multi-location primary care practices that want a BAA, a published starting price and help with insurance-accepted pages and local search.

Note: We are newer to agency-review platforms than several firms on this list, so ask us for client references and judge us on the same criteria. See our US case studies

Score: Focus 2 · HIPAA/BAA 2 · Pricing 2 · Proof 2 · Specialties 2 · Research & tools 2 · Team 2

2. Healthcare Success

Healthcare-only Score 10/14

Headquarters: Irvine, CA (source)
Focus: Healthcare-only
Specialties: Plastic surgery, dermatology, fertility and reproductive medicine, chiropractic, primary care, dental and other multilocation groups, hospitals and health systems
Services: SEO, paid search and social, websites, content, branding, reputation management, referral development, analytics

Notable public facts

States that its "team of 40 people has marketed more than 1,000 healthcare clients". (healthcaresuccess.com)
Lists "20+ Years of Industry Experience" and offers clients "a HIPAA-protected call tracking platform". (healthcaresuccess.com)
Publishes ebooks, podcasts, seminars and a free business listings check tool. (healthcaresuccess.com)
Runs a primary care program for "multilocation family medicine and internal medicine groups, IM/FM hybrids, and system-aligned practices". (healthcaresuccess.com)

Best for: Multilocation groups, PE-backed platforms and health-system service lines that want one full-service healthcare agency.

Note: Publishes case studies. Pricing is quoted per proposal.

Score: Focus 2 · HIPAA/BAA 1 · Pricing 0 · Proof 2 · Specialties 2 · Research & tools 1 · Team 2

3. Lifted Logic

Multi-industry with a medical division Score 8/14

Headquarters: Overland Park, KS (source)
Focus: Multi-industry with a medical division
Specialties: General medicine and primary care, med spa and other medical practices
Services: Websites, SEO, paid advertising, content, branding, CRM and lead management, HIPAA-compliant hosting

Notable public facts

Its medical division says it works "from independent family medicine clinics to multi-location primary care groups" and lists HIPAA-compliant hosting. (medical.liftedlogic.com)
Lists its office at 5600 W 95th St, Overland Park, KS. (medical.liftedlogic.com)

Best for: Family medicine clinics and primary care groups that want a custom-built website plus marketing support.

Note: Serves many industries; its medical work runs through a dedicated medical site.

Score: Focus 1 · HIPAA/BAA 1 · Pricing 0 · Proof 2 · Specialties 2 · Research & tools 1 · Team 1

4. EGS Marketing Solutions

Direct primary care specialist Score 5/14

Headquarters: Not listed on the pages we checked
Focus: Direct primary care specialist
Specialties: Direct primary care (DPC) practices
Services: Strategy, branding, web design, content, local SEO, social media, PPC and social ads, landing pages, email marketing

Notable public facts

Its Hint Health partner profile describes it as "a full-service marketing agency that specializes in Direct Primary Care". (hint.com)
Offers a free digital marketing checklist and a blog on DPC SEO and digital strategy. (egs-solutions.com)

Best for: Direct primary care practices, from new launches to established practices adding members.

Note: Pricing is quoted per practice.

Score: Focus 2 · HIPAA/BAA 0 · Pricing 0 · Proof 1 · Specialties 1 · Research & tools 1 · Team 0

5. Practice Builders

Healthcare-only Score 4/14

Headquarters: Durham, NC (source)
Founded: 1979 (source)
Focus: Healthcare-only
Specialties: Family practice, internal medicine and general practice, plus many medical and dental specialties
Services: Websites, SEO, reputation management, social media, advertising, content, new-patient targeting, staff training

Notable public facts

States: "Founded in 1979, we have helped more than 16,000 health providers and thousands of practices." (practicebuilders.com)
Lists family practice, internal medicine and general practice among the physicians it supports. (practicebuilders.com)

Best for: Private primary care practices that value a long track record in physician marketing.

Note: Offers a free new-patient strategy session. Pricing is quoted per practice.

Score: Focus 2 · HIPAA/BAA 0 · Pricing 0 · Proof 1 · Specialties 1 · Research & tools 0 · Team 0

6. Clicks Geek

Multi-industry (local service businesses) Score 4/14

Headquarters: Not listed on the pages we checked
Founded: 2015 (source)
Focus: Multi-industry (local service businesses)
Specialties: Primary care doctors and other local service businesses
Services: Google Ads, Facebook ads, SEO, web design

Notable public facts

Runs a primary care program covering Google Ads, Facebook ads, SEO and web design, and states it is a Google Premier Partner and Meta Business Partner. (clicksgeek.com)
Says it was established in 2015, has served "298 Niches", and names its leadership team. (clicksgeek.com)

Best for: Primary care practices whose main goal is paid search and paid social lead volume.

Note: Serves many local-service industries, so ask for primary care references.

Score: Focus 1 · HIPAA/BAA 0 · Pricing 0 · Proof 1 · Specialties 1 · Research & tools 0 · Team 1

7. 5WPR

Multi-industry PR firm with a healthcare practice Score 4/14

Headquarters: New York, NY, with offices in Miami and Tampa (source)
Focus: Multi-industry PR firm with a healthcare practice
Specialties: Physician practices, urgent care, multi-location medical groups, specialty clinics
Services: Local media relations, digital PR, provider thought leadership, digital marketing, reputation planning

Notable public facts

Runs a physician practice and urgent care PR program combining "local media relations, digital marketing and reputation planning", and publishes a case study on the page. (5wpr.com)
Says claims and patient privacy "run through client medical, legal and compliance review before anything ships". (5wpr.com)

Best for: Multi-location primary and urgent care groups that want earned media around openings and providers.

Note: A PR firm; pair it with a search partner if you need SEO and ads.

Score: Focus 1 · HIPAA/BAA 0 · Pricing 0 · Proof 2 · Specialties 1 · Research & tools 0 · Team 0

Side by side

Comparison table

Points per criterion (0 to 2). A 0 means not seen on the pages we checked. Scroll sideways on a phone.

Agency	HQ	Focus	HIPAA/BAA	Pricing	Proof	Specialties	Research & tools	Team	Total
Ichelon Consulting US (our agency)	Dallas, TX (3714 Matador Dr)	2	2	2	2	2	2	2	14/14
Healthcare Success	Irvine, CA	2	1	0	2	2	1	2	10/14
Lifted Logic	Overland Park, KS	1	1	0	2	2	1	1	8/14
EGS Marketing Solutions	Not listed on the pages we checked	2	0	0	1	1	1	0	5/14
Practice Builders	Durham, NC	2	0	0	1	1	0	0	4/14
Clicks Geek	Not listed on the pages we checked	1	0	0	1	1	0	1	4/14
5WPR	New York, NY, with offices in Miami and Tampa	1	0	0	2	1	0	0	4/14

How to choose

How to choose from this list

A list can narrow the field. It can't pick for you. Shortlist two or three agencies that fit your practice type and size, then ask each one the same questions:

"Which practices like mine do you work with now, and can I speak to one?" A reference call with a current client tells you more than any score.
"Will you sign a BAA, and how do you keep tracking off booking and patient pages?" Listen for specifics, not reassurance.
"What does the retainer cover, and how is ad spend handled?" Ask for it in writing, with media spend shown separately from fees.
"Who owns the website, ad accounts and Google Business Profile?" The answer should be you.
"What will you report each month?" Calls, booking requests and new patients by source, not just traffic.
"How will you show which insurance plans we accept?" For insurance-based practices, plan pages are often what patients search for first.

For the full checklist and red flags, read how to choose a healthcare marketing agency for a small practice. If you're also weighing software, see healthcare marketing agency vs all-in-one automation platforms.

More lists and research