Orthopaedic Hospitals on Google in India: 2026 review study
We collected the newest Google reviews of 35 leading orthopaedic hospital brands across seven Indian cities: 1,690 reviews, 1,278 of them with text that we classified by theme. Below: how they compare with the other six specialties and with the national picture, and what that means for the teams who market them.
Key findings
- 10.0% of text reviews were negative (128 of 1,278 reviews with text, n = 35 brands): the 2nd highest of the seven specialties. National: 7.8%.
- The most common complaint theme is staff & bedside manner (22.7% of negative reviews), n = 128 negative reviews (national: 23.0%). Next: wait time & scheduling (18.0%).
- Owners replied to 47.0% of reviews on average, the 2nd lowest of the seven specialties (national 60.5%); 52.9% of brands replied to at least half (n = 34 profiles with review data).
- The median profile has 1,049 Google reviews and adds about 11.9 a month (national: 1,910 and 22.9). Average rating 4.75★, n = 35.
- The before/after outcome theme accounts for 21.0% of reviews, against 7.9% nationally, the widest gap of any theme for orthopaedic hospitals (base: 1,278 reviews with text).
How orthopaedic hospitals compare with other specialties
Orthopaedic hospitals average 4.75★ on Google (the 3rd lowest of the seven specialties, below the national 4.78★). Across the seven specialties, averages sit in a narrow band, from 4.67★ (multispeciality hospitals) to 4.89★ (dental clinics), so the rating on its own rarely separates one leading profile from another. Volume and pace do: the median orthopaedic hospital here has 1,049 reviews (the lowest of the seven specialties) and adds about 11.9 a month (the lowest of the seven specialties).
| Specialty | Brands (n) | Avg rating | Median reviews | New reviews / month (median) | Owner reply rate | Brands replying to ≥ half | Lists a website | Reviews with text (n) | Negative share |
|---|---|---|---|---|---|---|---|---|---|
| Dental | 35 | 4.89 | 1,518 | 17.5 | 62.3% | 68.6% | 97.1% | 1,354 | 3.3% |
| IVF | 35 | 4.83 | 1,866 | 16.8 | 70.7% | 74.3% | 100% | 1,471 | 7.1% |
| Dermatology | 35 | 4.71 | 1,150 | 19.1 | 40.9% | 40.0% | 97.1% | 1,249 | 9.2% |
| Hair transplant | 35 | 4.81 | 1,093 | 13.7 | 77.3% | 85.7% | 100% | 1,424 | 6.7% |
| Eye hospitals | 35 | 4.80 | 6,424 | 135.6 | 60.3% | 62.9% | 97.1% | 1,195 | 6.3% |
| Orthopaedics | 35* | 4.75 | 1,049 | 11.9 | 47.0% | 52.9% | 82.9% | 1,278 | 10.0% |
| Multispeciality hospitals | 35 | 4.67 | 10,874 | 165.7 | 65.0% | 65.7% | 100% | 1,371 | 12.1% |
| All 245 brands | 245* | 4.78 | 1,910 | 22.9 | 60.5% | 64.3% | 96.3% | 9,342 | 7.8% |
Each specialty covers five leading brands in each of seven cities (n = 35). Ratings, review counts and website from the Google profile; review pace, reply rate and sentiment from each profile’s 50 newest reviews. * One orthopaedic profile in Pune returned no reviews, so review pace and reply figures for orthopaedics, Pune and the national total use 34, 34 and 244 profiles.
Share of negative reviews, by specialty
What reviews of orthopaedic hospitals talk about
Of 1,278 reviews with text, the most common theme is staff & bedside manner (39.7%), followed by results (27.2%). Compared with the national mix, the theme that stands out most is before/after outcome: 21.0% here against 7.9% across all 245 brands.
What negative reviews are about
10.0% of reviews with text were negative, 89.2% positive and 0.8% neutral. Among the 128 negative reviews, staff & bedside manner leads with 22.7%, then wait time & scheduling (18.0%).
What this means for marketing
For owners and marketing heads of orthopaedic hospitals, the numbers point to a short list of priorities:
- Fix the most common complaint firstStaff & bedside manner accounts for 22.7% of negative reviews (n = 128). Treat the front desk and patient coordinators as part of marketing: script the first call and the reception handover, and train the people who reply to reviews to acknowledge the person before the problem.
- Reply to more reviewsOwners replied to 47.0% of reviews on average, below the national 60.5%, and 47.1% of brands replied to fewer than half (n = 34). Replies are read by everyone comparing profiles. Reply to every review, take complaints offline quickly, and keep treatment details out of public replies.
- Set a review-request routine against your peersThe median leading profile here adds about 11.9 reviews a month (national 22.9). If yours adds fewer, a consistent post-visit request by WhatsApp or SMS, sent to every patient without incentives or filtering, closes the gap over months. Google’s policies prohibit incentivised and selectively solicited reviews.
- Link every profile to a relevant page82.9% of these leading profiles list a website (n = 35), below the national 96.3%. A profile without a website link loses the visitors who want to check doctors, facilities and process before they call.
- Use what reviewers already valueFor orthopaedic hospitals, reviewers describe the change they experienced. Collect consented patient-experience stories and recovery-journey content, within ASCI and medical-ethics rules, rather than relying on generic claims.
How does your orthopaedic hospital compare?
We will benchmark your Google profile, review pace, reply rate and complaint themes against the figures in this report for your peers, and show you what to fix first.
Ichelon Consulting Group (2026). Orthopaedic Hospitals on Google in India: 2026 review study. https://ichelonconsulting.com/reports/orthopaedic-hospital-google-review-study-india-2026
Free to quote and reuse with credit and a link (CC BY 4.0).
Frequently asked questions
What is the average Google rating of leading orthopaedic hospitals in India?
How many Google reviews do leading orthopaedic hospitals have?
Do orthopaedic hospitals reply to Google reviews?
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