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ICG original research · India · City report

Healthcare brands in Mumbai on Google: 2026 review study

We collected the newest Google reviews of 35 leading healthcare brands in Mumbai, five in each of seven specialties: 1,750 reviews, 1,317 of them with text that we classified by theme. Below: how Mumbai compares with six other Indian cities and with the national picture, and what that means for local healthcare marketing.

n = 35 leading brands 1,750 reviews 7 specialties Collected October 2026 Published 7 October 2026

Key findings

  • 3.5% of text reviews were negative (46 of 1,317 reviews with text, n = 35 brands): the lowest of the seven cities. National: 7.8%.
  • The most common complaint theme is results (19.6% of negative reviews), n = 46 negative reviews (national: 14.5%). Upselling stands out at 17.4%, against 6.2% nationally.
  • Owners replied to 62.5% of reviews on average, the 3rd highest of the seven cities (national 60.5%); 62.9% of brands replied to at least half (n = 35 profiles with review data).
  • The median profile has 1,359 Google reviews and adds about 22.3 a month (national: 1,910 and 22.9). Average rating 4.86★, n = 35.
4.86★
Average rating
National 4.78 · n = 35
1,359
Median Google reviews
National 1,910 · n = 35
22.3
New reviews a month (median)
National 22.9 · n = 35
62.5%
Owner reply rate
National 60.5% · n = 35
3.5%
Negative reviews
National 7.8% · n = 1,317 reviews

How healthcare brands in Mumbai compare with other Indian cities

Healthcare brands in Mumbai average 4.86★ on Google (the highest of the seven cities, above the national 4.78★). Across the seven cities, averages sit in a narrow band, from 4.73★ (Kolkata) to 4.86★ (Mumbai), so the rating on its own rarely separates one leading profile from another. Volume and pace do: the median profile here has 1,359 reviews (the lowest of the seven cities) and adds about 22.3 a month (the 4th highest of the seven cities).

City Brands (n) Avg rating Median reviews New reviews / month (median) Owner reply rate Brands replying to ≥ half Lists a website Reviews with text (n) Negative share
Delhi 35 4.78 1,685 21.0 53.6% 57.1% 94.3% 1,370 10.9%
Mumbai 35 4.86 1,359 22.3 62.5% 62.9% 91.4% 1,317 3.5%
Bengaluru 35 4.75 2,082 29.2 56.7% 60.0% 100% 1,365 7.2%
Hyderabad 35 4.78 2,649 36.4 66.5% 68.6% 100% 1,305 9.3%
Chennai 35 4.75 1,880 17.5 56.5% 60.0% 94.3% 1,299 7.6%
Pune 35* 4.79 1,866 19.5 70.7% 79.4% 97.1% 1,392 7.5%
Kolkata 35 4.73 1,465 23.7 57.7% 62.9% 97.1% 1,294 8.6%
All 245 brands 245* 4.78 1,910 22.9 60.5% 64.3% 96.3% 9,342 7.8%

Each city covers five leading brands in each of seven specialties (n = 35). Ratings, review counts and website from the Google profile; review pace, reply rate and sentiment from each profile’s 50 newest reviews. * One orthopaedic profile in Pune returned no reviews, so review pace and reply figures for orthopaedics, Pune and the national total use 34, 34 and 244 profiles.

Share of negative reviews, by city

Delhi
10.9%
Mumbai
3.5%
Bengaluru
7.2%
Hyderabad
9.3%
Chennai
7.6%
Pune
7.5%
Kolkata
8.6%
Share of reviews with text classified as negative. Each bar n = 35 brands; national 7.8% (n = 9,342 reviews).

What reviews of healthcare brands in Mumbai talk about

Of 1,317 reviews with text, the most common theme is staff & bedside manner (48.1%), followed by results (30.0%). Compared with the national mix, the theme that stands out most is before/after outcome: 9.7% here against 7.9% across all 245 brands.

Staff & bedside manner
48.1%
49.0% national
Results
30.0%
29.4% national
Before/after outcome
9.7%
7.9% national
Pain & comfort
3.5%
3.2% national
Cleanliness
3.4%
2.7% national
Price & value
1.9%
2.2% national
Booking & communication
1.3%
1.8% national
Wait time & scheduling
1.0%
2.2% national
Upselling
0.8%
0.6% national
Billing & insurance
0.3%
1.0% national
Share of 1,317 reviews with text by main theme (one theme per review), n = 35 brands. National base: 9,342 reviews.

What negative reviews are about

3.5% of reviews with text were negative, 96.1% positive and 0.4% neutral. Among the 46 negative reviews, results leads with 19.6%, then price & value (17.4%). The sharpest difference from the national pattern is upselling: 17.4% of negatives here, 6.2% nationally.

Results
19.6%
14.5% national
Price & value
17.4%
13.8% national
Upselling
17.4%
6.2% national
Wait time & scheduling
15.2%
18.8% national
Booking & communication
13.0%
10.1% national
Staff & bedside manner
10.9%
23.0% national
Before/after outcome
2.2%
2.5% national
Pain & comfort
2.2%
2.1% national
Billing & insurance
2.2%
7.0% national
Cleanliness
0.0%
2.1% national
Share of 46 negative reviews by theme. National base: 730 negative reviews. AI-classified; treat as directional.

What this means for marketing

For owners and marketing heads of healthcare brands in Mumbai, the numbers point to a short list of priorities:

  1. Fix the most common complaint firstResults accounts for 19.6% of negative reviews (n = 46). Set expectations before treatment in your content and in counselling scripts: timelines, follow-up and what a realistic outcome looks like. Disappointment is easier to prevent than to answer in a public reply.
  2. Watch upsellingIt makes up 17.4% of negative reviews here against 6.2% nationally. Check that ads and landing pages promise what actually happens in the consultation room. Upselling complaints usually describe a gap between the advertised offer and the plan the patient was given.
  3. Keep replying, and improve the repliesOwners replied to 62.5% of reviews on average, above the national 60.5% (n = 35), and 37.1% of brands replied to fewer than half. The gap to close now is quality: a personal reply to each negative review within a day or two, an offer to resolve it offline, and no treatment details in public.
  4. Set a review-request routine against your peersThe median leading profile here adds about 22.3 reviews a month (national 22.9). If yours adds fewer, a consistent post-visit request by WhatsApp or SMS, sent to every patient without incentives or filtering, closes the gap over months. Google’s policies prohibit incentivised and selectively solicited reviews.
  5. Link every profile to a relevant page91.4% of these leading profiles list a website (n = 35), below the national 96.3%. A profile without a website link loses the visitors who want to check doctors, facilities and process before they call.

How does your Mumbai profile compare?

We will benchmark your Google profile, review pace, reply rate and complaint themes against the figures in this report for your peers, and show you what to fix first.

Cite this report Ichelon Consulting Group (2026). Healthcare brands in Mumbai on Google: 2026 review study. https://ichelonconsulting.com/reports/mumbai-healthcare-google-review-study-india-2026 Free to quote and reuse with credit and a link (CC BY 4.0).

Frequently asked questions

What is the average Google rating of leading healthcare brands in Mumbai?
The 35 leading healthcare brands we studied in Mumbai average 4.86 stars on Google, against 4.78 across all 245 brands in the study. Averages across the seven cities range from 4.73 to 4.86, so ratings are tightly bunched among leading profiles.
How many Google reviews do leading healthcare brands in Mumbai have?
The median profile has 1,359 reviews and adds about 22.3 new reviews a month, measured from its 50 newest reviews (n = 35 profiles with review data). Nationally the figures are 1,910 and 22.9.
Do healthcare brands in Mumbai reply to Google reviews?
Owners replied to 62.5% of their newest reviews on average, the 3rd highest of the seven cities. 62.9% of brands replied to at least half of them (n = 35). The national averages are 60.5% and 64.3%.
What do negative Google reviews of healthcare brands in Mumbai complain about?
3.5% of reviews with text were negative (n = 1,317). Of the 46 negative reviews, the top themes were results (19.6%) and price & value (17.4%). Themes were assigned by an AI model, so treat the shares as directional.
What do positive reviews of healthcare brands in Mumbai mention most?
Across all reviews with text, the most mentioned themes were staff & bedside manner (48.1%) and results (30.0%). 96.1% of these reviews were positive.
How was this city report produced?
We searched Google Maps in Mumbai for seven specialties (dental, IVF, dermatology, hair transplant, eye, orthopaedic and multispeciality hospitals), took the five most-reviewed brands in each search (one profile per brand) and collected up to 50 newest reviews per profile in October 2026. These are leading profiles, not a random sample.

Related research: Healthcare review sentiment report · GBP review velocity by specialty · All reports

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Questions people search for, answered with figures from this report.

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