Healthcare PPC Costs in India 2026 — Specialty-by-Specialty + City Breakdown
Complete healthcare PPC cost breakdown for India 2026 — agency retainers, ad spend benchmarks, CPL, CPQL — segmented by specialty and city tier. From the ICG portfolio.
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Complete healthcare PPC cost breakdown for India 2026 — agency retainers, ad spend benchmarks, CPL, CPQL — segmented by specialty and city tier. From the ICG portfolio.
TL;DR
Healthcare PPC costs in India 2026 vary dramatically by specialty + city tier + ad-spend volume. Total monthly cost for a single-location clinic ranges from ₹85,000 (Tier-2 dental at ₹50K retainer + ₹35K ad spend) to ₹15+ Lakhs (Tier-1 metro cosmetic surgery at ₹3.5L retainer + ₹12L ad spend). This guide documents the complete cost structure: agency retainers, ad spend benchmarks, CPL, CPQL, and effective per-consultation cost across the ICG 150+ healthcare client portfolio.
Healthcare PPC cost components
- Agency retainer — for strategy, creative production, campaign management, optimisation, reporting
- Ad spend — paid to Google Ads + Meta directly
- Conversion tracking infrastructure — CAPI setup, CRM integration, dashboard build (often one-time)
- Landing page production — OHMRC landing pages with 18-28% conversion vs 8-14% generic
- Compliance review — NMC + ad-platform policy review on every creative
Total monthly cost — by specialty + tier
| Specialty + Tier | Retainer | Ad Spend | Total/mo |
|---|---|---|---|
| IVF · Tier-1 metro | ₹1.5-3L | ₹2.5-6L | ₹4-9L |
| IVF · Tier-2 city | ₹80K-1.8L | ₹1.5-3L | ₹2.3-4.8L |
| Dermatology · Tier-1 | ₹1-2.5L | ₹1-2.5L | ₹2-5L |
| Plastic Surgery · Tier-1 | ₹2-4.5L | ₹2.5-12L | ₹4.5-16.5L |
| Dental · Tier-1 | ₹60K-1.5L | ₹60K-2L | ₹1.2-3.5L |
| Dental · Tier-2 | ₹35-85K | ₹35K-1L | ₹70K-1.85L |
| Multi-specialty hospital · Tier-1 | ₹2.5-6L | ₹3-15L | ₹5.5-21L |
Cost-per-consultation (effective economics)
The number that matters is not CPL but cost-per-consultation: how much you spend in total to get one patient sitting in front of the doctor. ICG portfolio data:
- IVF: ₹2,400-4,800 per consultation (lifetime value ₹2-5 Lakhs)
- Dermatology general: ₹680-1,400 per consultation (lifetime value ₹15K-1.2L)
- Dermatology cosmetic: ₹1,800-3,600 (lifetime value ₹45K-3L)
- Plastic surgery: ₹4,800-9,200 (lifetime value ₹85K-5L)
- Dental general: ₹520-1,200 (lifetime value ₹8K-45K)
- Dental cosmetic: ₹1,400-3,800 (lifetime value ₹35K-2.5L)
Why PPC retainer ranges so wide
A ₹35K/mo dental PPC retainer at a Tier-2 agency typically delivers: 1 manager, generic campaigns, monthly reporting. A ₹2.5L/mo dental PPC retainer at ICG includes: senior strategist + 2 specialists, CAPI integration, CTWA architecture, 30+ real-time alerts, weekly optimisation reviews, compliance reviewer on every creative. Different products at different prices.
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