Head of Performance Marketing at ICG. Google Ads + Meta Ads specialist. 38-58% CPQL reduction across 150+ healthcare brands. Heart of Champion Award winner.
Raman Soni is Head of Performance Marketing at Ichelon Consulting Group (ICG), where he manages Google Ads, Meta Ads, YouTube advertising, and programmatic campaigns across ICG's 150+ healthcare brand portfolio.
His focus is on cost-per-qualified-lead (CPQL) optimisation — not raw CPL — across IVF, dermatology, plastic surgery, hair transplant, ophthalmology, dental, and multi-specialty hospital verticals. Raman has been recognised internally with the Heart of Champion Award at ICG for client outcomes and team contribution.
What Raman owns at ICG
- Google Ads for healthcare — Search, Performance Max, Demand Gen calibrated to healthcare patient journey. 65+ live Google Ads accounts under management.
- Meta Ads (Facebook + Instagram) — lead generation, creative testing, audience architecture. 43+ live Meta Ads accounts.
- CPQL-focused funnel architecture — the discipline that takes ICG portfolio CPQL 38-58% below market within 90 days.
- Real-time alert systems — 30+ automated alerts per account monitoring CPL drift, ROAS dips, lifecycle conversion ratios.
- Attribution — Beacon CAPI integration, Meta Event Match Quality (EMQ) optimisation from industry-average 2.5 to 6.0-8.0.
Notable outcomes
- 38-58% CPQL reduction across ICG's Delhi NCR healthcare portfolio in 90 days.
- Managed Google Ads for Crysta IVF (Kolkata, Pune markets) and Jindal IVF.
- Ran performance marketing for Berkowits Hair & Skin (46-centre rollout).
- Built ICG's real-time campaign alert infrastructure — the 30+ alert systems running on every active account.
Areas of expertise
Google Ads for Healthcare · Meta Ads · Facebook + Instagram Advertising · Healthcare PPC · CPQL Optimisation · Performance Marketing · Healthcare Lead Generation · Meta CAPI · Event Match Quality (EMQ).
Background
Diploma, Sant Longowal Institute of Engineering & Technology. Bachelor, YMCA University of Science & Technology, Faridabad. Previously held positions at DigiLantern and Regrob before joining ICG.
Specialisations
38–58% lower CPQL
in 90 days. Across every specialty.
Most icg founder pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.
90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
Eight platforms. One intelligence layer.
Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every icg founder engagement.
Hawk and YODA.
Standalone offers built for specific gaps.
Is your CRM hiding what it should be showing?
Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.
Explore Hawk + free audit →Is your YouTube channel generating patients, or just views?
YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Explore YODA →Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.
High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →
Read the complete guide
for your category.
Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.
More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only
Work with Raman and
the ICG team.
Every ICG engagement begins with a 30-minute Brand and Growth Diagnostic. No pitch. A written root-cause diagnosis you can act on.