Sharib Ahmad
Assistant Manager, Performance Marketing, ICG · Ichelon Consulting Group
Performance Marketing at ICG · Google Ads & Meta Ads · healthcare lead generation and ROAS optimisation · 5+ years.
Sharib Ahmad is Assistant Manager, Performance Marketing at Ichelon Consulting Group (ICG). He runs Google Ads and Meta Ads for healthcare brands, with a focus on lead generation, acquisition efficiency, conversion quality and measurable return on ad spend.
With 5+ years in digital marketing and paid advertising, Sharib manages high-budget campaigns across dermatology, hair transplant, plastic surgery, rehabilitation and other patient-acquisition categories, for clients in India and abroad. His approach combines campaign optimisation, audience targeting, conversion tracking, landing-page performance and data-driven budget allocation.
Selected campaign outcomes
- Plastic surgery: 12× ROAS
- Hair transplant: 2.36× ROAS
- Dermatology: 17.1× ROAS
- Rehabilitation: 10× ROAS
- Healthcare lead generation: 100,000+ leads
What Sharib works on at ICG
- Google Search Ads with Business Profile (GMB) location assets for clinics that win on "near me" searches: calls, directions and booked visits, not just clicks.
- Performance Max and YouTube Ads for healthcare demand generation.
- Meta Ads lead generation and creative testing.
- Conversion tracking with GA4, Google Tag Manager and offline conversion import, so bidding learns from real patients.
- Reporting in Looker Studio and ICG's Agency OS.
Case study
How Google Search ads with a Business Profile generated 881 enquiries for a dermatology clinic in one month: the campaign framework, conversion tracking and results (client anonymised). Sharib also wrote our guide to GMB ads for healthcare.
Areas of expertise
Google Ads · Meta Ads · Healthcare PPC · Performance Marketing · Lead Generation · Campaign Scaling · ROAS Optimisation · Google Search Ads · Performance Max · YouTube Ads · Conversion Tracking · GA4 · Google Tag Manager · Looker Studio · Marketing Analytics · Creative Testing · Budget Optimisation
Background
Before ICG, Sharib worked at BUZO Media Services, Cedcoss Technologies and Edoro Technologies, building broad experience in paid advertising and digital marketing.
Specialisations
29–51% below the market
median CPQL, specialty by specialty.
Most icg founder pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.
Medians from ICG's public CPQL benchmark dataset (Q2 2026), drawn from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
HealthApex OS: eight platforms. One intelligence layer.
AtomCRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every icg founder engagement.
Hawk and YODA.
Standalone offers built for specific gaps.
Is your CRM hiding what it should be showing?
Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.
Explore Hawk + free audit →Is your YouTube channel generating patients, or just views?
YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Explore YODA →Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.
High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →
Read the complete guide
for your category.
Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.
More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only
Work with Sharib and
the ICG team.
Every ICG engagement begins with a 30-minute Brand and Growth Diagnostic. No pitch. A written root-cause diagnosis you can act on.
