What is healthcare competitor intelligence and why does it matter for Indian clinics and hospitals?

Healthcare competitor intelligence is the systematic tracking of what competing brands are running as Meta + Google ads, what offers they're pushing, which creatives they're scaling or killing, and how their share-of-voice is shifting in your specialty cluster. It matters because Indian healthcare paid-media competition has doubled in the last 18 months, CPLs are drifting up, and clinics that operate blind to competitor signal reallocate budget on hunches rather than evidence. ICG runs competitor intelligence as a productised service powered by PrismSpy — 75+ brands tracked, 2,150+ active ads catalogued, ₹50Cr+ ad-spend visibility across 30+ specialties.

How is this different from Meta Ad Library or generic tools like AdScout, SocialPeta, SimilarWeb?

Meta Ad Library shows raw ads with no analysis — no scoring, no run-length, no offer taxonomy, no specialty clustering. Horizontal tools (AdScout, SocialPeta, SimilarWeb) cover all industries broadly but no industry deeply. ICG's competitor intelligence is vertical: purpose-built for Indian healthcare specialties, calibrated per-cluster (IVF vs derm vs dental vs aesthetic have very different market dynamics), and layered with NMC + ASCI compliance flags. Comparable depth doesn't exist for Indian healthcare at any horizontal tool.

Which healthcare specialties does the service cover?

30+ specialties including IVF + Fertility, Dermatology (medical + cosmetic), Hair Transplant, Aesthetic Clinics, Dental + Orthodontic, Eye + LASIK, Paediatric, Gynaecology, ENT, Mental Health, Hospital + Multi-Specialty, Cardiology, Orthopedic, Wellness + Ayurveda, Diagnostics + Labs. Each vertical has its own competitor watchlist with 30-75 brands tracked per cluster.

What does the service cost?

Two paths: (1) PrismSpy standalone at ₹4,999/- per month per specialty vertical — includes the full platform (Watchlist Dashboard, Comparative Insights, Activity Feed, Offers Intelligence, Service Cluster, Inspirations) for one cluster of your choice. (2) HealthApex OS bundle at ₹14,999/- flat per month — includes PrismSpy plus 8 other ICG tools (Nexus CRM, Phoenix, Beacon, Hawk, AIO Intel, HealthPro 360, YODA, Agency OS). Managed service (analyst-led monthly briefings + strategy calls) is quoted separately on request.

How does this pair with Meta ads execution?

Competitor intelligence is the input layer for creative briefs; Meta Catalyst IQ is the diagnostic + decision layer for the ads themselves. Together: PrismSpy tells you what hooks, offers, and formats are working across your specialty cluster → your team briefs new creatives against that intelligence → Meta Catalyst IQ scores, benchmarks, and diagnoses those creatives once they run. That closed loop is why ICG-managed Meta ads sit at ₹1,581 blended portfolio CPL versus ~₹3,200 market benchmark.

Is this legal and ethical under DPDP + ASCI + NMC?

Yes. PrismSpy aggregates data from publicly available sources: Meta Ad Library (public), Google Ads Transparency Centre (public), and brand landing pages (public). No private dashboards, no scraping of authenticated CRM data, no DPDP-protected patient information. Same legal basis as any competitive research analyst using public sources. ASCI compliance is respected in output — we surface competitor claims but flag those that appear non-compliant so your team can steer clear.

How quickly do we see value once we start?

Watchlist provisioning + first briefing: 3-5 business days. First round of creative + offer recommendations: end of week 2. Daily activity feed value compounds — most clients start noticing competitor moves 1-2 weeks ahead of when they'd have caught them manually within 30 days. CPL-level impact when paired with Meta Catalyst IQ execution: 38-58% CPL reduction in 90 days (ICG portfolio benchmark).

Can we customise the competitor watchlist?

Yes. Every PrismSpy account ships with ICG's default cluster watchlist for your specialty (the 30-75 brands ICG tracks for that vertical). You can add up to 25 additional brands of your choice per account and remove brands you don't want to track. Watchlists are re-scoped monthly during the strategy call.

Service · Healthcare Competitor Intelligence · India · 2026

Healthcare competitor intelligence, built for Indian specialties — powered by PrismSpy.

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By Deep Das · Operations & AI Lead, Ichelon Consulting Group

Most Indian clinics and hospitals run Meta and Google ads blind to what their competitors are doing. We change that. ICG's competitor intelligence service tracks 75+ healthcare brands across 30+ specialties, watches every active Meta + Google ad daily, and hands your team a diagnosed view of what's working, what's been killed, and what offers are emerging — before it shows up in your CPL.

Brands tracked75+across 30+ healthcare specialties

Active ads catalogued2,150+Meta + Google, refreshed daily

Ad-spend visibility₹50+ Craggregate per month

Specialties covered30+IVF · derm · dental · hospital · more

Book a free 30-min PrismSpy walkthrough Chat on WhatsApp

What competitor intelligence actually delivers for a healthcare brand.

This is not a "watch the ad library once a month" service. It is a daily-refreshed intelligence layer that your marketing team briefs against every week. Six specific places it shows up in a live engagement:

Use case 01

Meta ads strategy briefs

Every Meta ads cycle starts with a PrismSpy competitive briefing — top spenders in your specialty, dominant hooks, emerging offers, format mix. No starting cold, no "let's test and see".

Use case 02

CPL diagnostics

If your CPL is drifting up, competitor intelligence shows whether it's a share-of-voice problem (competitors are spending more) or a creative-quality problem (competitors are running better creative) — before you reallocate a rupee.

Use case 03

Offer + pricing calibration

Healthcare advertising is offer-driven. See every discount, free-consultation framing, package bundle, and value-tier your competitors are running — then price your own offer with intent, not guesswork.

Use case 04

Specialty page positioning

Specialty pages (IVF, derm, dental, aesthetic, hair transplant) get positioned against real competitor language — identifying hooks the market over-uses (which is white space you can own) vs under-uses.

Use case 05

Local + GMB campaigns

For city-level Local SEO and GMB engagements, PrismSpy tracks how many local competitors are advertising, what offers they're pushing, and where their language patterns are drifting — calibrating your local landing page + GBP post strategy.

Use case 06

Multi-specialty hospital budget reallocation

Hospitals run 12-25 specialty funnels in parallel. Cluster-level competitor intelligence tells CMOs where competition is heating up (cardiac vs neuro vs ortho vs IVF) so budget moves data-first, not opinion-first.

How PrismSpy powers the service.

PrismSpy is ICG's proprietary competitor intelligence platform — the 9th tool in HealthApex OS. Four modules do the heavy lifting; you get analyst-led briefings on top of the raw data so decisions land, not spreadsheets.

Watchlist Dashboard

30-75 competitors per specialty cluster (IVF, derm, hair transplant, aesthetic, dental, hospital, more), each with daily refresh on active ads, ad spend estimates, creative refresh cadence, killed ads, and emerging offers. Category Pulse shows format mix (Image / Video / Carousel) across the entire watchlist so you can see which formats are dominating your specialty — and which are emerging.

Comparative Insights

Highest-Quality ads (scored for clinical accuracy + production value), Longest-Running creatives (proven converters — the ones that have survived 200+ days are the ones actually working), Most Common Hooks (the language patterns dominating your specialty right now), and Top Highest-Scoring Ads across the watchlist. This is the swipe file that ends "I don't know what to test next".

Offers Intelligence + Activity Feed

1,197 offers tracked, 858 currently active, discount intensity ranked by brand, value tier distribution (Free / Under ₹999/- / ₹1K-5K / ₹10K+). Activity Feed is reverse-chronological — every spend spike, hook mix change, paused campaign, launched offer, logged with timestamp so daily review takes 5 minutes and the intelligence compounds.

Service Cluster + Inspirations

419 distinct services tracked, 4,698 service-level ads catalogued. Drill into which procedures get the most ad coverage, which are performing, which are emerging. Inspirations is a 4,697-entry searchable swipe file of hooks, positioning angles, and creative copy — filterable by language (English / Hindi / regional), format, problem targeted, and benefit highlighted.

PrismSpy Intelligence Dashboard — competitor ad watchlist with Category Pulse, Top Spenders, Most Active brands — **Watchlist Dashboard**75 brands · 873 new ads this week · Category Pulse.

PrismSpy Comparative Insights — Highest Quality ads, Longest Running Creatives, Most Common Hooks, Emerging Offers — **Comparative Insights**Highest-quality + longest-running ads + top hooks + emerging offers.

Offers Intelligence1,197 offers tracked · 858 active · value tier distribution.

PrismSpy Service Cluster — 419 distinct services tracked with best-performing services scored 1-10 — **Service Cluster**419 services tracked · leaderboard by ad count, active %, avg score.

PrismSpy Inspirations Swipe File — 4,697 ad inspirations by hook, positioning, services, problems, benefits, language, format — **Inspirations Swipe File**4,697 ads · filter by hook, language, format, problem.

PrismSpy Activity Feed — reverse-chronological log of spend changes, strategy shifts, paused and launched campaigns — **Activity Feed**Every spend spike, paused campaign, launched offer — timestamped.

See the full PrismSpy product page →

Specialties covered.

Every cluster ships with its own default competitor watchlist built by ICG analysts. You can customise up to 25 brands per account. Twelve of the most-requested clusters:

IVF + Fertility

30+ brands tracked

Dermatology

Medical + cosmetic

Hair Transplant

3-wk refresh cycle

Aesthetic Clinics

Injectables + laser

Dental + Ortho

Primary + aligners

Eye + LASIK

Chain + solo

Paediatric

Clinic + hospital

Gynaecology

OPD + surgical

ENT

OPD + surgical

Mental Health

Clinic + tele

Hospital · Multi-Specialty

12-25 funnels

Cardiology

OPD + cath lab

Other clusters live in PrismSpy: orthopedic, wellness + ayurveda, diagnostics + labs, cosmetic surgery, oncology, urology, nephrology, gastroenterology, endocrinology, pulmonology, neurology, dietetics, physiotherapy, medical tourism, medical devices, pharma. WhatsApp us to check coverage in a specific specialty.

Pricing — two paths.

Buy the intelligence layer alone, or bundle it inside HealthApex OS (the same rupee amount unlocks 9 tools instead of 1). Both paths include the PrismSpy platform in full — Watchlist Dashboard, Comparative Insights, Activity Feed, Offers, Service Cluster, Inspirations.

Competitor intelligence pricing

Standalone or bundled

Standalone ₹4,999/- /month · per specialty vertical PrismSpy platform for one specialty cluster of your choice (IVF, derm, dental, hair transplant, aesthetic, hospital, etc.). Includes default watchlist of 30-75 brands, daily refresh, all six modules, monthly analyst-led briefing. Add clusters at ₹4,999/- each.

Recommended · HealthApex OS ₹14,999/- /month flat · 9 tools Complete HealthApex OS — PrismSpy included plus Nexus CRM, Phoenix, Beacon (Meta CAPI attribution), Hawk, AIO Intel, HealthPro 360, YODA (YouTube), Agency OS. For Indian healthcare brands running paid media at scale who want intelligence + CRM + attribution + AI Overview + video in a single stack.

Managed service (analyst-led weekly briefings, strategy calls, creative-brief authoring against competitor signal) is quoted separately on request — typically ₹50,000/-/month and up depending on cluster count and cadence.

Competitor intelligence FAQ.

Is this a SaaS tool or a managed service?

Both are available. At ₹4,999/-/month per specialty (or ₹14,999/- flat inside HealthApex OS), you get PrismSpy access as a SaaS-style login with a monthly analyst-led briefing bundled in. A fully managed service — weekly strategy calls, custom watchlists, ICG analysts writing creative briefs against the intelligence — is quoted separately. Most ICG performance-marketing clients sit on the managed layer because the intelligence only creates lift when someone acts on it every week.

How is this different from a competitive research consultant doing a one-time market study?

A one-time study is stale in 30 days. Indian healthcare Meta ad competition shifts weekly — new offers, new hooks, new spenders, new killed campaigns. PrismSpy refreshes daily and logs every change in a reverse-chronological Activity Feed, so the intelligence is always current. The equivalent manual effort is 30-40 analyst-hours per specialty per month; we do it as software for ₹4,999/-.

Do you cover Google Ads too, or only Meta?

Both. PrismSpy aggregates Meta Ad Library (Facebook + Instagram) and Google Ads Transparency Centre (Google Search + YouTube + Display). Google Ads Transparency Centre coverage is deeper for advertisers who spent above ₹50L annually in the previous year; smaller advertisers show partial data by Google's design. We flag data-completeness in each cluster's monthly briefing.

Will you tell us what our competitors' actual CPLs are?

No — CPL is private data and no ethical tool can source it. What PrismSpy does surface: ad spend estimates (from Meta Ad Library and Google Transparency Centre disclosures), creative run-length (a strong proxy for what's converting — an ad running 200+ days is almost certainly working), offer intensity, hook mix, share-of-voice. Combined with your own CPL from Meta Catalyst IQ, that's usually enough to reverse-engineer whether you're above or below the specialty benchmark.

Can we get a demo of PrismSpy on our own specialty before we commit?

Yes. Rohit + Hanuman run a free 30-minute walkthrough on your specialty's competitive landscape — top spenders, dominant hooks, emerging offers, your share-of-voice — using PrismSpy live. No commitment. Book at /audit or WhatsApp +91 81302 26224.

Is this suitable for hospitals with 12-25 specialty funnels?

Yes. Multi-specialty hospitals get a multi-cluster PrismSpy account tracking competitors across every specialty you run. Ad spend reallocation decisions across cardiac, oncology, ortho, gynae, IVF, neuro, etc. become data-driven instead of opinion-driven. Hospital-tier engagements are founder-led — Rohit + Abhash + Deep review your setup personally.

Do you serve pharma + medical device brands?

Yes, with caveats. PrismSpy surveils competitor brand advertising under NMC + DCGI + ASCI compliance signals — flagging deviations and emerging brand challengers early. Prescription-drug advertising is restricted in India, so the intelligence is stronger for OTC, medical devices, wellness brands, and physician-facing communication. We scope pharma engagements case-by-case.

What compliance frameworks do you operate under?

NMC Ethics Code 2026 (physician + clinic advertising), ASCI Guidelines 2022 (self-regulation code for healthcare claims), DPDP Act 2023 (India's data protection law — PrismSpy uses only publicly disclosed ad data), PC-PNDT Act 1994 (for IVF and prenatal — no sex-determination signal in any output), ART Act 2021 (assisted reproductive tech). PrismSpy flags competitor ads that appear to breach these so your team can steer clear of matching them.

CPQL benchmarks · ICG vs market

38–58% lower CPQL
in 90 days. Across every specialty.

Most healthcare competitor intelligence — prismspy pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market avg CPQL	ICG avg CPQL	ICG reduction
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,950	₹1,020	−48%
Plastic Surgery	₹3,600	₹2,050	−43%
Hair Transplant	₹4,300	₹2,280	−47%
Ophthalmology (LASIK / cataract)	₹1,700	₹720	−58%
Mental Health (psychiatry / therapy)	₹2,200	₹1,310	−40%
Dental (chains)	₹980	₹540	−45%

90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every healthcare competitor intelligence — prismspy engagement.

Explore HealthApex OS → See all eight platforms in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.

Read full client case studies →

Book a free 30-minute PrismSpy walkthrough on your specialty.

Rohit + Hanuman walk you through your specialty's competitive landscape live in PrismSpy — top spenders, dominant hooks, emerging offers, your share-of-voice, killed creatives you should be inspired by. Founder-led. No commitment.

Book free walkthrough Chat on WhatsApp

Healthcare competitor intelligence, built for Indian specialties — powered by PrismSpy.

What competitor intelligence actually delivers for a healthcare brand.

How PrismSpy powers the service.

Specialties covered.

Pricing — two paths.

Competitor intelligence FAQ.

38–58% lower CPQLin 90 days. Across every specialty.

Eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Healthcare brands ICGhas worked with.

Book a free 30-minute PrismSpy walkthrough on your specialty.

Hi, I'm Rohit. Co-Founder, ICG.

38–58% lower CPQL
in 90 days. Across every specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Healthcare brands ICG
has worked with.