How to Hire Your First Team for a New Clinic in India — Roles, Salaries, and Sequencing
Answers inbound calls and manages walk-ins. Books and confirms appointments. Handles patient check-in. Does not primarily handle outbound calling or lead follow-up — this is a common error that leads to poor lead conversion.
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Direct answer
Answers inbound calls and manages walk-ins. Books and confirms appointments. Handles patient check-in. Does not primarily handle outbound calling or lead follow-up — this is a common error that leads to poor lead conversion.
TL;DR
What Each Role Does
Receptionist:
Answers inbound calls and manages walk-ins. Books and confirms appointments. Handles patient check-in. Does not primarily handle outbound calling or lead follow-up — this is a common error that leads to poor lead conversion.
Patient Counsellor:
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Written summary on the call. EMQ, intent tier, IVR leak, funnel drop-off. No commitment.
Dedicated to outbound calling and lead conversion. Follows the calling framework from Post A-01. Manages the patient journey from lead to first appointment. Works the Phoenix action queue daily.
angryturtle/13-weekly-tasks.png" alt="Angryturtle Weekly Tasks — prioritised action queue per listing, week by week" loading="lazy" decoding="async" style="width:100%;height:auto;display:block;">In a very small clinic (under 30 leads/month), one person can do both receptionist and counsellor work. Above 30 leads/month, splitting the roles produces significantly better conversion.
2025 Salary Ranges (Delhi NCR / Metro)
| Role | Monthly Fixed | Variable |
|---|---|---|
| Receptionist | ₹18,000–30,000 | Attendance bonus ₹2,000/month |
| Patient Counsellor | ₹22,000–40,000 | ₹100–200 per appointment set |
| Nurse (RNRM or GNM) | ₹22,000–40,000 | — |
| Dermatology technician | ₹18,000–32,000 | — |
| Billing / accounts | ₹18,000–30,000 | — |
| Centre Manager | ₹40,000–80,000 | Revenue % bonus |
Tier 2 city rates are 25–35% lower across all roles.
The Counsellor as the Highest-Value First Hire
At 30 leads/month and a ₹25,000 package average:
- Without counsellor (10% conversion): 3 patients × ₹25,000 = ₹75,000/month
- With counsellor (25% conversion): 7.5 patients × ₹25,000 = ₹1,87,500/month
The counsellor's salary: ₹30,000.
Net monthly value added: ₹1,12,500.
This is the single highest-ROI hire in a new clinic. Do not delay it.
The 30-Day Onboarding Checklist
Week 1: Clinic orientation, service briefing, doctor introduction. Script study. CRM and Phoenix walkthrough. Shadow all incoming leads and calls.
Week 2: Supervised practice. Caller makes first independent calls with team leader listening. Daily 15-minute debrief.
Week 3–4: Independent calling with weekly coaching. Target: 50% of full KPI benchmark.
End of month 1: First formal review. What is working? What needs focus next month?
ICG helps new clinics hire and train their first calling team → /audit
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