Akanksha Tyagi
Head of Branding, ICG · Ichelon Consulting Group
Head of Branding at ICG. Healthcare brand strategy, positioning, visual identity, and brand governance across 150+ healthcare brand engagements.
Akanksha Tyagi is Head of Branding at Ichelon Consulting Group, leading brand strategy + visual identity + brand governance across ICG's 150+ healthcare client portfolio.
Her function works across the brand lifecycle — pre-launch brand architecture for new practices, rebranding for established healthcare brands, multi-location brand governance for hospital chains, and personal brand strategy for individual physicians.
What Akanksha owns at ICG
- Healthcare brand strategy and positioning
- Visual identity design and governance
- Multi-location brand architecture for hospital chains
- Personal brand strategy for individual physicians
Specialisations
38–58% lower CPQL
in 90 days. Across every specialty.
Most icg founder pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.
90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
Eight platforms. One intelligence layer.
Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every icg founder engagement.
Hawk and YODA.
Standalone offers built for specific gaps.
Is your CRM hiding what it should be showing?
Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.
Explore Hawk + free audit →Is your YouTube channel generating patients, or just views?
YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Explore YODA →Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.
High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →
Read the complete guide
for your category.
Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.
More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only
Work with Akanksha and
the ICG team.
Every ICG engagement begins with a 30-minute Brand and Growth Diagnostic. No pitch. A written root-cause diagnosis you can act on.
