Service · Healthcare Meta Ads Agency · India · 2026

Healthcare Meta ads that stop bleeding budget — 23+ Indian brands optimised on a ₹1,581 blended portfolio CPL.

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Most Indian healthcare Meta ad accounts waste 30-50% of budget before creative even matters. We diagnose that waste daily on Meta Catalyst IQ, brief creative against PrismSpy competitor intelligence, and rebuild attribution through Beacon (server-side Meta CAPI). Portfolio outcome: ₹9.1Cr+ Meta ad spend optimised per month across IVF, dermatology, dental, aesthetic, hair transplant, and hospital accounts.

Accounts optimised23+Indian healthcare brands

Spend / month₹9.1+ Croptimised across portfolio

Blended portfolio CPL₹1,581vs ~₹3,200 market benchmark

CPL reduction · 90 days38-58%benchmark on takeover

Book a free 48-hour Meta ad diagnostic Chat on WhatsApp

What's included in an ICG Meta ads engagement.

Six pillars run in parallel across every account, from Starter clinics through multi-specialty hospitals. Strategy leads creative; media buying is instrumented; diagnostic runs daily; reporting is transparent; compliance is checked before anything ships.

Pillar 01

Strategy

Specialty-specific funnel design (IVF cycle length, derm cosmetic-vs-medical split, dental ticket variance, hair-transplant creative refresh at 3 weeks). PrismSpy competitor briefing before every quarter. CPQL targets set against portfolio benchmark, not vanity CPL.

Pillar 02

Creative

Creative volume scales with ad spend at 1 net-new creative per ₹10,000/- monthly Meta budget (so ₹1L/mo = 10 creatives, ₹5L/mo = 50 creatives). For IVF: 60% video / 40% static split. Every creative briefed against PrismSpy's 4,697-entry inspiration library + Meta Catalyst IQ Creative Scoring Matrix, with SLC classification so what works is diagnosable, not just measurable.

Pillar 03

Media buying

Meta Ads Manager execution against a documented Hygiene Factors 12-point checklist. Naming Intelligence enforces schema so cross-account learning is possible. Audience Size vs Efficiency verdict updated weekly. Kill / scale / test decisions logged with rationale.

Pillar 04

Diagnostic

Meta Catalyst IQ runs daily. Long-term Comparison across 8 windows (Today / Yesterday / 3 / 7 / 14 / 30 / 60 / 90 days) pinpoints exactly when a metric drifted. 2-Day Comparative surfaces day-on-day deltas colour-coded green (improved) / red (worsened). Money Wastage column in ₹.

Pillar 05

Reporting

Weekly action plan (kill / scale / test recommendations with ₹ savings estimates). Monthly client report — CPL, CPQL, hook rate, hold rate, creative refresh cadence, Money Wastage cleaned, PrismSpy competitor movements. Day-30 / 60 / 90 CPL benchmark reviews.

Pillar 06

Compliance

Every creative + landing page checked against NMC Ethics Code 2026, ASCI Guidelines 2022, DPDP Act 2023, PC-PNDT Act 1994 (IVF + gynae), ART Act 2021 before it goes live. Retro-compliance audit on the existing account in the first 30 days.

The Meta Catalyst IQ decision engine — the layer above Ads Manager.

Ads Manager is where you publish. Meta Catalyst IQ is where we decide. It runs underneath every Meta ad ICG manages and it's what separates a ₹1,581 blended CPL portfolio from the ~₹3,200 market average. Not sold standalone — included free with every engagement (Starter and above).

Hygiene Factors

12-point operational checklist: pixel firing, Meta CAPI live, EMQ > 6, exclusions configured, naming schema consistent, learning-phase exit tracked, saturation flags monitored, more. Failing any 3 = "Hygiene Risk" alert.

Naming Intelligence

Detected schema + Findability %. Catches naming conflicts costing ₹50K-2L/account/month by hiding cross-ad-set learning from Meta's algorithm — and from your team's diagnostic.

Creative Scoring Matrix

Every ad classified into 4 zones — Core Performer (scale), Scalable (test scaling), Getting Started (let it learn), Review (kill or fix). Scored across Hook / Hold / CTR / CPL / Result Rate.

Money Wastage Cleanup

Every ad tagged with ₹ amount of avoidable waste. Monthly cleanup surfaces the top wasted ads with specific action (kill / refresh / reallocate). Pre-optimisation portfolio waste: 30-50%. Post-optimisation: 5-12%.

SLC Framework

Service / Location / Format / Content / Details — 5-dimension creative convention. Period-over-period colour-coded delta on Spend, Results, CPL, CPM, CTR, Hook rate, Hold rate. Decision-ready.

CPQL Engine

Cost per qualified lead (not just cost per lead) at ad-set level. Filters out junk leads before they inflate CPL "wins" that don't convert. Try the interactive CPQL calculator.

Meta Catalyst IQ Master Dashboard — 23 clients, ₹9.14Cr spend, 5,784 leads, blended CPL ₹1,581 — **Master Dashboard**23 accounts · ₹9.14Cr/mo · ₹1,581 blended CPL · by-industry rollup.

Meta Catalyst IQ 2-Day Comparative — colour-coded day-on-day deltas per ad set — **2-Day Comparative**Green/red deltas across 4 KPIs · updated daily.

Meta Catalyst IQ Naming Intelligence — detected schema with findability score, name conflicts — **Naming Intelligence**Findability % · name conflicts · saves ₹50K-2L/account/mo.

Meta Catalyst IQ Creative Scoring Matrix — Core Performer / Scalable / Getting Started / Review — **Creative Scoring Matrix**4 zones · scale / test / learn / kill.

Meta Catalyst IQ SLC Framework — Service/Location/Format/Content/Details period-over-period — **SLC Framework**5-dim creative convention · period-over-period colour deltas.

Meta Catalyst IQ Audience Size vs Efficiency — broad vs narrow verdict per account — **Audience Size vs Efficiency**Broad vs narrow verdict · saturation + budget-fit alerts.

See the full Meta Catalyst IQ product page →

The PrismSpy competitor intelligence layer — inputs into every creative brief.

Nobody wins Meta ads in a specialty they don't understand competitively. PrismSpy tracks 75+ Indian healthcare brands across 30+ specialties, 2,150+ active ads catalogued, ₹50Cr+ aggregate ad-spend visibility — refreshed daily. Four modules feed our creative + strategy briefs.

Watchlist Dashboard

30-75 competitors per specialty cluster (IVF, derm, hair transplant, aesthetic, dental, hospital). Daily refresh on active ads, ad-spend estimates, creative refresh cadence, killed ads, emerging offers.

Comparative Insights

Highest-Quality ads, Longest-Running creatives (proven converters), Most Common Hooks (the language patterns dominating your specialty), Top Highest-Scoring Ads across the watchlist.

Offers Intelligence

1,197 offers tracked, 858 currently active. Discount intensity by brand, offers by service category, value tier distribution (Free / Under ₹999/- / ₹1K-5K / ₹10K+).

Inspirations Swipe File

4,697 ad inspirations catalogued and searchable by hook, positioning, services, problem targeted, benefit, language (English / Hindi / regional), format.

Activity Feed

Reverse-chronological log of every competitor spend spike, hook mix change, paused campaign, launched offer. Daily review takes 5 minutes; the intelligence compounds.

Service Cluster

419 distinct services tracked. Best-performing services scored, where offers concentrate, service leaderboard with brand count + ads + active % + avg score + avg run + trend delta.

PrismSpy Intelligence Dashboard — 75 brands watched, Category Pulse, Top Spenders — **Watchlist Dashboard**75 brands watched · daily refresh · Category Pulse across specialty.

PrismSpy Inspirations swipe file — 4,697 ad inspirations catalogued and filterable — **Inspirations Swipe File**4,697 ads · filter by hook, language, problem, format.

See the full PrismSpy product page →

CPQL is what we optimise to. CPL is what we monitor.

Cost per lead flatters ads that generate volume but no qualified outcomes. Every ICG Meta engagement is optimised against Cost per Qualified Lead (CPQL) — the number that actually predicts revenue. CPL is monitored as a leading indicator; CPQL is the decision metric. Try the interactive CPQL calculator to see your own CPL → CPQL gap.

Why CPQL, not CPL

A ₹300 hair transplant lead that never books a consult is more expensive than a ₹1,500 IVF lead that becomes a ₹2.4L cycle. Optimising on CPL alone quietly rewards junk-lead sources. Meta Catalyst IQ's QL Engine scores every ad on CPQL at ad-set level; PrismSpy competitor briefs pre-emptively filter the audiences that produce junk. Result: portfolio CAC ₹86,253 on ₹1,581 blended CPL — because the qualified rate is high, not because the CPL number is low.

CPL by specialty (context, refreshed monthly from the 23+ account portfolio — ₹9.1Cr+/mo Meta spend). Read the CPL column as leading indicator; the numbers only mean something in relation to your specialty's qualification rate.

Specialty	ICG portfolio CPL (INR)	Market benchmark (INR)	Notes
IVF · Fertility	₹632	₹650-2,200	11 clients · ₹2.6Cr spend · long cycle · ART Act compliance mandatory
Dermatology (cosmetic + medical)	₹520-1,180	₹800-2,500	Split funnel (medical vs cosmetic) required · derm gets a lot of low-intent scrollers
Dental · primary	₹620	₹900-1,800	Primary-consult CPL · clinic-level
Dental · aligners	₹1,800	₹2,500-4,500	High-ticket · long consideration cycle · nurture-heavy
Aesthetic · injectables + laser	₹400-900	₹700-2,200	Lowest-CPL healthcare vertical in India · high creative refresh
Hair Transplant	₹200-300	₹1,500-4,000	3-week creative refresh cycle · Grade 6+ audience filtering critical · highest volume, lowest CPL vertical
Hospital · cardiac	₹3,200	₹4,500-8,000	Tertiary-care · long path to treatment · high LTV justifies CPL
Orthopedic	₹1,400	₹2,000-3,500	Knee / spine / joint replacement · older audience
Blended · ICG portfolio	₹1,581	~₹3,200	23+ accounts · 5,784 leads/mo · 52.7% link rate

Benchmarks refreshed monthly. Ranges assume ad spend at or above ₹1L/mo per specialty, Meta CAPI live, EMQ > 6, and Beacon attribution enabled. Newer accounts (< 90 days on Meta Catalyst IQ) typically start above the range and land inside it by day 90.

Pricing — three tiers.

Ad spend billed by you direct to Meta. Retainer is separate and covers strategy + creative + media buying + Meta Catalyst IQ + PrismSpy + Beacon + reporting + compliance.

Tier 01 · Starter

₹20,000/-/month

Solo clinic · single specialty · ad spend up to ₹1L/mo

Meta Catalyst IQ access from day 1
PrismSpy (1 specialty cluster)
Beacon Meta CAPI attribution
Creatives at 1 per ₹10,000/- ad spend (IVF 60% video / 40% static)
Bi-weekly action plan
Monthly report

Tier 02 · Growth

₹50K-1L/-/month

Multi-specialty clinic or high-spend account · ₹1-10L/mo Meta spend

Everything in Starter
Dedicated account manager
PrismSpy (up to 3 specialty clusters)
Creatives at 1 per ₹10,000/- ad spend (IVF 60% video / 40% static)
Weekly action plan + strategy call
Founder-led quarterly review
Compliance retro-audit

Tier 03 · HealthApex OS

₹14,999/-/month flat

Bundled 9-tool stack · often layered on Starter or Growth

All 9 ICG tools included
Meta Catalyst IQ + PrismSpy
Nexus CRM · Phoenix · Beacon
Hawk · AIO Intel · HealthPro 360
YODA (YouTube) · Agency OS
Add media-buying service à la carte

Hospital-tier engagements (12-25 specialty funnels, ₹10L+ monthly Meta spend, multi-location) are quoted separately and are founder-led by Rohit, Abhash, or Deep. Timeline for first proposal: 48-72 hours after the free 48-hour diagnostic call.

Compliance frameworks we operate under.

Healthcare advertising in India is regulated. Every creative + landing page + ad copy is checked against these before it ships. Retro-compliance audit is run on the existing account in the first 30 days.

NMC Ethics Code

2026

ASCI Guidelines

2022

DPDP Act

2023

PC-PNDT Act

1994

ART Act

2021

Meta ads agency FAQ.

How much does an ICG Meta ads engagement cost?

Three tiers. Starter ₹20,000/-/month (solo clinic, single specialty, ad spend up to ₹1L/month). Growth ₹50,000-1,00,000/-/month (multi-specialty or high-spend clinics ₹1-10L/mo Meta spend, dedicated account manager). HealthApex OS ₹14,999/-/month flat unlocks all 9 ICG tools and is usually layered on top of Starter or Growth. Ad spend is client-billed direct to Meta. Hospital-tier engagements are quoted separately and are founder-led.

What CPL should I realistically expect on Meta for my specialty?

ICG portfolio benchmarks (23+ accounts, ₹9.1Cr+/mo optimised) — CPL context, not the number we optimise to. Hair transplant ₹200-300, aesthetic ₹400-900, dermatology ₹520-1,180, dental primary ₹620 (aligners ₹1,800), IVF ₹632, orthopedic ₹1,400, hospital cardiac ₹3,200. Blended portfolio CPL is ₹1,581. But the decision metric is CPQL (Cost per Qualified Lead) — a ₹300 hair transplant lead that never books is more expensive than a ₹1,500 IVF lead that becomes a ₹2.4L cycle. Meta Catalyst IQ's QL Engine scores at CPQL. Improvement path on takeover: 38-58% CPQL reduction within 90 days.

How is this different from a generic performance marketing agency?

Three differences. Healthcare-specific calibration (IVF cycle length, derm cosmetic-vs-medical split, dental ticket variance normalised in the diagnostic). We own the decision engine (Meta Catalyst IQ) and competitor intelligence (PrismSpy) that most agencies rent from generic tools like Madgicx, Smartly, SocialPeta. Compliance — every creative checked against NMC, ASCI, PC-PNDT, ART Act before it goes live. Generic performance shops don't know a PC-PNDT flag if it hit them.

Do you handle iOS 14 + Meta CAPI + DPDP setup?

Yes. Every engagement includes Beacon (ICG's attribution + Meta CAPI engine) for server-side event matching — recovers 30-50% of attribution lost to iOS 14 and third-party cookie deprecation. DPDP-compliant: only EMQ-validated parameters sent server-side, consent-gated. Together Beacon + Meta Catalyst IQ rebuild the Meta ad signal most agencies have quietly lost since 2022.

Can you work with our existing in-house Meta ads team?

Yes — roughly a third of ICG Meta engagements are co-managed. Your team executes; ICG runs the daily diagnostic + weekly action plan + monthly report on Meta Catalyst IQ, plus creative briefs against PrismSpy competitor intelligence. Setup is 1-week shadowing, then Meta Catalyst IQ runs alongside your existing workflow. Best-fit: hospital marketing teams and healthcare-startup growth teams who want healthcare-specific decision intelligence layered onto in-house execution.

How fast do we see the first CPL improvement?

Money Wastage Cleanup savings show in month 1. Hygiene fixes (naming schema, EMQ, CAPI, pixel firing, exclusions, audience overlap) compound in weeks 2-4. Creative scoring kicks in after 1-2 weeks of data. Audience efficiency verdicts after 2-3 weeks. Full 38-58% CPL reduction: 90 days. Day-30 / 60 / 90 CPL benchmark reports are shared so the trajectory is transparent — no black-box claims.

Do you handle creative production or just media buying?

Both. Every engagement includes creative production — hooks + scripts + storyboards briefed against PrismSpy competitor intelligence and Meta Catalyst IQ's Creative Scoring Matrix. Production partners handle shoots + edits. Volume scales with ad spend at a simple rule: 1 net-new creative per ₹10,000/- monthly Meta budget — so ₹1L/mo needs 10 creatives, ₹5L/mo needs 50. For IVF specifically: 60% video / 40% static split (video carries the cycle-education narrative; static handles the pricing + credential proof). Hair transplant + aesthetic run the highest refresh cadence (3-week cycles). Creative fees quoted inside the retainer or separately depending on scope.

What compliance frameworks do you operate under?

NMC Ethics Code 2026, ASCI Guidelines 2022, DPDP Act 2023, PC-PNDT Act 1994 (mandatory for IVF / gynae / fertility — no sex-determination signal in any output), ART Act 2021 (assisted reproductive technology). Every creative + landing page is reviewed against these before it goes live. Meta account gets a retro-compliance audit in the first 30 days — non-compliant historical creatives flagged and paused.

CPQL benchmarks · ICG vs market

38–58% lower CPQL
in 90 days. Across every specialty.

Most healthcare meta ads agency — icg pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market avg CPQL	ICG avg CPQL	ICG reduction
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,950	₹1,020	−48%
Plastic Surgery	₹3,600	₹2,050	−43%
Hair Transplant	₹4,300	₹2,280	−47%
Ophthalmology (LASIK / cataract)	₹1,700	₹720	−58%
Mental Health (psychiatry / therapy)	₹2,200	₹1,310	−40%
Dental (chains)	₹980	₹540	−45%

90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every healthcare meta ads agency — icg engagement.

Explore HealthApex OS → See all eight platforms in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.

Read full client case studies →

Free 48-hour Meta ad diagnostic — run on your own account.

Read-only Meta account access. Rohit + Hanuman run the full Meta Catalyst IQ diagnostic on your account — Hygiene Factors checklist, Money Wastage estimate in ₹, Creative Scoring Matrix, Naming Intelligence conflicts, PrismSpy competitive briefing on your specialty. Founder-led. No commitment.

Book free 48-hour diagnostic Chat on WhatsApp

Healthcare Meta ads that stop bleeding budget — 23+ Indian brands optimised on a ₹1,581 blended portfolio CPL.

What's included in an ICG Meta ads engagement.

The Meta Catalyst IQ decision engine — the layer above Ads Manager.

The PrismSpy competitor intelligence layer — inputs into every creative brief.

CPQL is what we optimise to. CPL is what we monitor.

Pricing — three tiers.

Compliance frameworks we operate under.

Meta ads agency FAQ.

38–58% lower CPQLin 90 days. Across every specialty.

Eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Healthcare brands ICGhas worked with.

Free 48-hour Meta ad diagnostic — run on your own account.

Hi, I'm Rohit. Co-Founder, ICG.

38–58% lower CPQL
in 90 days. Across every specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Healthcare brands ICG
has worked with.