Abhishek Kumar
Sr. Manager, SEO and AIO, ICG · Ichelon Consulting Group
Senior Manager for SEO and AI Optimisation at ICG. Healthcare SEO architecture, technical SEO, and AEO citation tracking across 150+ healthcare brands.
Abhishek Kumar is Senior Manager for SEO and AI Optimisation at Ichelon Consulting Group, partnering with Hanuman Sihag on the organic growth + AEO function for 150+ healthcare brands.
His focus is execution depth: technical SEO audits, keyword cluster architecture, content production governance, schema deployment, and the AEO citation tracking that determines whether ICG client brands appear in ChatGPT, Perplexity, Gemini, and Google AI Overview answers.
What Abhishek owns at ICG
- Technical SEO execution across 150+ healthcare client websites
- Schema markup deployment (FAQPage, MedicalClinic, Physician, Speakable, HowTo, DefinedTerm)
- Keyword cluster architecture per specialty and city
- AEO citation share monitoring across 5 major AI engines
Specialisations
38–58% lower CPQL
in 90 days. Across every specialty.
Most icg founder pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.
90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
Eight platforms. One intelligence layer.
Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every icg founder engagement.
Hawk and YODA.
Standalone offers built for specific gaps.
Is your CRM hiding what it should be showing?
Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.
Explore Hawk + free audit →Is your YouTube channel generating patients, or just views?
YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Explore YODA →Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.
High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →
Read the complete guide
for your category.
Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.
More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only
Work with Abhishek and
the ICG team.
Every ICG engagement begins with a 30-minute Brand and Growth Diagnostic. No pitch. A written root-cause diagnosis you can act on.
