US industry hub · Ed-Tech · DFW base

Ed-tech marketing agency serving Dallas-Fort Worth and the US

Q: How do you stay FERPA-safe in tracking and analytics?

No student PII is forwarded to ad platforms or analytics. Event tracking uses non-re-identifiable hashed IDs; product usage data stays in the client warehouse.

Q: Can you run campaigns for under-13 products?

Yes — COPPA-safe. No under-13 remarketing, no interest-based ads, verifiable parental consent for account creation.

Q: How do you handle state education data privacy laws?

Per-state matrix maintained. State-specific consent language, data residency and district contract addendum language are part of pre-launch scoping.

Q: Do you work with LMS, SIS or category-specific ed-tech?

All of the above. Each category has its own buyer persona and review-site landscape covered in the delivery spine.

Ichelon Global runs ed-tech marketing for K-12 platforms, higher-ed SaaS, corporate learning tools and skills-marketplace companies. Every campaign is architected against FERPA, COPPA, CCPA and state-level education data privacy laws — with a strict wall between the district-B2B funnel and the parent/learner-D2C funnel, because they need different tracking, different consent, and different creative.

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Hanuman Sihag, Head of Innovation Chamber — SEO & AIO

FERPA-safe

No student PII in ads

COPPA-safe

No under-13 remarketing

B2B + D2C

Two-funnel architecture

Direct answer

Ichelon Global runs ed-tech marketing against FERPA, COPPA, CCPA and state education-data-privacy laws — no student PII in ads, no under-13 remarketing, no re-identifiable event data forwarded to platforms.
Two-funnel architecture — district-B2B (superintendent, curriculum director, procurement) runs on LinkedIn, endemic edu-media and long-cycle content nurture; D2C-parent runs on Meta, YouTube and search with COPPA-safe creative for under-13 products.
YouTube demo strategy — teacher-testimonials, product walk-throughs, and use-case content optimised for the queries edu-decision-makers actually run.
Compliance-scoped for every state's ed-data-privacy law — the matrix is per-state because the rules are per-state.

Book a discovery call → Email Ichelon Global WhatsApp us

What we deliver

Six ed-tech marketing services tailored to US platforms

Ed-tech is a two-buyer category — the district superintendent who signs the contract, and the parent or learner who uses the product. Some ed-tech companies serve one; most serve both, on different sides of the same product. Our delivery spine is engineered for both funnels running simultaneously without stepping on each other.

1. District-B2B content and SEO

Superintendent, curriculum-director and procurement-buyer content — case studies from real district deployments, ROI calculators for a school-year cycle, comparison content against categorical alternatives. LinkedIn ABM against target districts.

2. D2C-parent and learner campaigns

Meta Ads, YouTube pre-roll, search campaigns targeting parents and adult learners. Creative is age-appropriate and outcome-focused. COPPA-safe consent flows for under-13 products, with no remarketing on under-13 audiences.

3. YouTube demo and testimonial strategy

Teacher testimonials, product walk-throughs, use-case demos and student-outcome content published on a 4-per-month cadence. Optimised for AI Overview citations for edu-buyer queries and YouTube's own discovery surfaces.

4. Landing pages and demo booking flows

Purpose-built landing pages per persona — district-B2B pages emphasise implementation, security review and MSA readiness; D2C-parent pages emphasise learning outcomes and trial start. Demo-booking flows tied to your calendar system.

5. FERPA / COPPA compliance overlay

No student PII in tracking events, no under-13 users in remarketing audiences, no re-identifiable event data forwarded to ad platforms. Consent flows scoped to the state's education-data-privacy law before publish.

6. Review-site and rating-platform management

Category presence on the review sites edu-buyers actually check — teacher-forum surfaces, district-buyer comparison hubs and G2/Capterra for administrator-tool categories. Review response templates and dispute workflows included.

Coverage · Dallas-Fort Worth

Practice serving these DFW cities

Ichelon Global works with ed-tech companies headquartered across the North Texas metroplex — a region with a growing edu-SaaS ecosystem and district partnerships across the country.

Dallas Fort Worth Frisco McKinney Little Elm Celina Prosper Terrell Plano Allen

Compliance

Every ed-tech campaign is scoped against these frameworks

FERPA COPPA CCPA State ed-data laws

The Trifecta · adapted for ed-tech

Angryturtle · SIE · YODA — the ed-tech version

Ed-tech decisions are made in two places — a district office and a parent's kitchen table. The Trifecta covers the search intent at both — with FERPA and COPPA guardrails built into the delivery workflow.

Angryturtle · GBP OS

Deployed for HQ and regional office locations. Post cadence covers product launches, district partnerships and teacher-forum announcements.

SIE · Search Intelligence Engine

Topic map covering district-buyer, teacher-user and parent-buyer intent — separate content clusters for each, with FERPA-safe language throughout.

YODA · YouTube AIO

Teacher testimonials, product walk-throughs, use-case demos on a 4-per-month cadence. Optimised for edu-buyer AI Overview citations.

Leadership

Backed by ICG global leadership

Every ed-tech engagement has direct line-of-sight to the ICG Leadership Team.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

FAQ

Ed-tech marketing in the US — common questions

How do you stay FERPA-safe in tracking and analytics?

No student PII is ever forwarded to ad platforms or analytics. Event tracking uses non-re-identifiable hashed IDs. Product usage data stays inside the client's data warehouse and is used only for aggregated audience modelling, never for re-identification.

Can you run campaigns for under-13 products?

Yes — with COPPA-safe execution. No remarketing on under-13 audiences, no interest-based ads, verifiable parental consent flows for account creation, and platform ad-account settings configured for the under-13 audience type where available.

Do you run district-B2B and D2C-parent campaigns side by side?

Yes — with strict separation. Different landing pages, different tracking, different consent flows, different creative libraries. Attribution is measured per funnel so the district-B2B cycle is not muddied by D2C metrics.

How do you handle state education data privacy laws?

Per-state matrix maintained for the states your product ships to. State-specific consent language, data residency requirements, and per-state district contract addenda language are all part of the pre-launch scoping.

Do you work with LMS, SIS or category-specific ed-tech?

All of the above. Category-specific ed-tech — LMS, SIS, assessment, tutoring, teacher-tools — each has its own buyer persona and its own review-site landscape, which we cover as part of the delivery spine.

What is a typical ed-tech engagement cost?

Retainers are custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Two-funnel engagements (district-B2B + D2C-parent) scale up from there.

Scope your US ed-tech engagement with Ichelon Global

Book a 30-minute discovery call with a member of the Leadership Team, email the US practice lead, or WhatsApp us in your time zone.

Book a discovery call santosh@ichelonconsulting.com WhatsApp us

Related industry hubs

Ichelon Global in the US — other industries

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.