US industry hub · E-commerce · DFW base

E-commerce marketing agency serving Dallas-Fort Worth and the US

Q: How do you handle CCPA opt-outs?

Consent-mode integration with the client CMP. CCPA opt-outs cascade to ad platforms and audience lists.

Q: Do you work with Shopify, Magento, BigCommerce or headless?

All of the above. Feed optimisation, CAPI and PDP schema adapt to the platform; headless gets a custom CAPI middleware.

Q: How do you scope FTC endorsement guides for influencer campaigns?

FTC disclosure language, hashtag rules and dispute clauses in every influencer contract. Content is spot-checked pre-publish.

Q: Can you scale review generation without violating platform terms?

Yes. TCPA-compliant post-purchase requests to verified buyers; FTC-compliant disclosure on any incentivised reviews.

Ichelon Global runs performance and organic marketing for D2C brands, marketplaces and multi-SKU retailers on the standard e-commerce stacks. Every campaign is architected against PCI-DSS boundaries, CCPA consent flows, FTC endorsement guides and CAN-SPAM email discipline — because a well-optimised feed with a broken consent flow is a fast route to a class action.

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Raman Soni, Head of Performance Marketing

CAPI

Server-side event forwarding

Feed-first

Product feed optimisation

Review-led

Generation + response

Direct answer

Ichelon Global runs e-commerce performance on the standard rails — Meta Advantage+ Shopping, Google Shopping, product-feed optimisation, server-side CAPI event forwarding, and category-page SEO.
PCI-DSS-aware tracking — no card fields ever in analytics, no card fields in ad-platform events, and CAPI events forwarded from your server not the browser.
Review generation and response engineered as a service line — post-purchase flows, on-site review widgets, and cross-platform review monitoring for the sites your buyers actually check.
Compliance-scoped for PCI-DSS, CCPA, FTC endorsement guides, CAN-SPAM and state consumer-protection laws from first campaign draft.

Book a discovery call → Email Ichelon Global WhatsApp us

What we deliver

Six e-commerce marketing services tailored to US D2C brands

E-commerce is a feed-first, review-heavy, CAPI-dependent category. Getting one of these three wrong is enough to tank a launch. Our six-service delivery spine treats all three as core, not add-on.

1. Product-feed optimisation

GTIN, MPN, brand, category, custom-label engineering. Feed rules for out-of-stock, low-margin, promo-eligible SKUs. Feed hygiene monitored daily so disapprovals don't compound across ad platforms.

2. Meta Advantage+ Shopping campaigns

Advantage+ Shopping structured for D2C economics — audience expansion, dynamic-creative asset libraries, exclusion-list hygiene, and creative-refresh cadence tied to platform learning-phase requirements.

3. Google Shopping and Performance Max

Performance Max campaigns structured by product margin and inventory depth, with asset groups per category, negative-keyword hygiene and audience signals scoped for D2C intent. Standard Shopping retained for high-margin SKUs.

4. Category-page and PDP SEO

Category pages architected for indexation and long-tail intent. PDPs with structured-data markup for Product, Offer, AggregateRating and Review — plus internal linking that surfaces the depth of your catalogue.

5. CAPI and server-side tracking

CAPI implementation with deduplication against browser pixel events, PII-scrubbed event payloads, and PCI-DSS-safe event architecture that never touches card fields. Consent-mode integration for CCPA opt-outs.

6. Review generation and response

Post-purchase review flows, on-site review widgets with schema markup, and cross-platform review monitoring across the review sites your buyers actually check. Response templates and dispute workflows included.

Coverage · Dallas-Fort Worth

Practice serving these DFW cities

Ichelon Global works with D2C brands and multi-SKU retailers headquartered across the North Texas metroplex — a region with a dense concentration of consumer-brand HQs and 3PL infrastructure.

Dallas Fort Worth Frisco McKinney Little Elm Celina Prosper Terrell Plano Allen

Compliance

Every e-commerce campaign is scoped against these frameworks

PCI-DSS CCPA FTC CAN-SPAM State consumer

The Trifecta · adapted for e-commerce

Angryturtle · SIE · YODA — the e-commerce version

D2C buying happens across three surfaces — search for "best [product]", AI Overview citations for comparison intent, and YouTube for review-and-unboxing intent. The Trifecta covers all three.

Angryturtle · GBP OS

Deployed for retail flagships, showroom locations and pickup points. Post cadence covers product launches, promo drops and in-store events.

SIE · Search Intelligence Engine

Topic map covering category, comparison, best-of and how-to intent. Content briefs written for AI Overview citation and traditional SERP simultaneously.

YODA · YouTube AIO

Product reviews, unboxing content, how-to videos and creator collaborations on a 4-per-month cadence. Optimised for AI Overview citations and YouTube's shopping discovery.

Leadership

Backed by ICG global leadership

Every e-commerce engagement has direct line-of-sight to the ICG Leadership Team and to a senior performance reviewer who has scaled D2C ad accounts through consent-mode transitions before.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

FAQ

E-commerce marketing in the US — common questions

Do you keep tracking PCI-DSS-safe?

Yes. No card fields are ever forwarded to analytics or ad-platform events. CAPI events are forwarded from the server, not the browser. Event payloads are PII-scrubbed against a whitelist of allowed fields before send.

How do you handle CCPA opt-outs?

Consent-mode integration with the client's consent-management platform (CMP). CCPA opt-outs cascade to ad platforms via the appropriate consent signal, and audience remarketing lists exclude opted-out users on the next sync.

Do you work with Shopify, Magento, BigCommerce or headless?

All of the above. Product-feed optimisation, CAPI implementation and PDP schema markup all adapt to the platform. Headless commerce implementations get a custom CAPI middleware layer between storefront and CDP.

How do you scope FTC endorsement guides for influencer campaigns?

Every influencer contract includes FTC disclosure language obligations, hashtag requirements and dispute clauses. Content is spot-checked before publish for correct #ad or #sponsored placement, and influencer-generated organic mentions get the same disclosure discipline.

Can you scale review generation without violating platform terms?

Yes. Post-purchase review requests via TCPA-compliant SMS/email go only to verified buyers. Incentive-based reviews follow FTC endorsement guides and platform terms — usually a small store credit for a verified-buyer review, with disclosure in the review itself.

What is a typical e-commerce engagement cost?

Retainers are custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Multi-country, multi-SKU brands scale up from there; single-country single-catalogue brands sit closer to the floor.

Scope your US e-commerce engagement with Ichelon Global

Book a 30-minute discovery call with a member of the Leadership Team, email the US practice lead, or WhatsApp us in your time zone.

Book a discovery call santosh@ichelonconsulting.com WhatsApp us

Related industry hubs

Ichelon Global in the US — other industries

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.