Neurology Marketing · India · 2026 Playbook

Neurology Marketing
Agency in India.

Name: ICG · Neurology Marketing Agency in India
Author: Rohit Gupta

By Rohit Gupta, Co-Founder — Business & Growth, Ichelon Consulting Group. Reviewed by Raman Soni, Head of Performance Marketing. Updated July 2026.

Neurology marketing in India differs from generic healthcare marketing on three dimensions: (1) neurological conditions vary dramatically in digital discovery behaviour — stroke patients arrive via emergency with zero marketing contact; epilepsy patients research for months; migraine patients often try self-management for years before seeking specialist care; (2) the neurologist personal brand is unusually important relative to other specialties; (3) compliance complexity is high — several neurological conditions carry stigma sensitivity and DPDP Act sensitivity for patient data.

Book a Neurology Growth Diagnostic → Read the playbook →

Why neurology marketing is different

Condition-level marketing,
not specialty-level.

Neurology as a specialty keyword ("neurologist near me") generates modest search volume compared to general medicine or dermatology. The high-volume queries in neurology are condition-specific: "epilepsy treatment India," "stroke rehabilitation hospital," "migraine specialist," "Parkinson's treatment."

This means neurology marketing is fundamentally about condition-level content clusters rather than a broad specialty page. A neurologist who optimises their GBP and website for "neurologist near me" captures a fraction of the available demand. A neurologist who builds condition-specific pages (epilepsy management, Parkinson's care, headache clinic, stroke rehabilitation) captures the majority of high-intent condition queries.

ICG's neurology content architecture is built around 8–12 condition clusters per neurologist, each with its own landing page, keyword cluster, and patient educational content.

The personal brand premium in neurology

Neurological diseases are among the conditions where patients and families do the most physician-level research before booking a consultation. A family dealing with a child's new epilepsy diagnosis, or a spouse managing a Parkinson's patient, will read the neurologist's publications, check their training (DM Neurology, fellowship at NIMHANS or PGI or an international centre), and look for evidence of sub-specialty expertise before picking up the phone.

This makes the neurologist's personal digital brand — LinkedIn publications, institutional affiliations, named expertise in specific conditions — a clinical necessity, not a vanity exercise. ICG's neurology engagement includes explicit personal brand development for the lead neurologist(s) alongside the practice/hospital digital infrastructure.

The stigma sensitivity layer

Several neurological conditions carry significant social stigma in India — epilepsy most significantly, but also Parkinson's, dementia, and some movement disorders. Marketing content for these conditions must:

Use person-first language ("person with epilepsy," not "epileptic")
Avoid content that implies shame or social limitation ("living with epilepsy doesn't have to hold you back" is borderline stigmatising)
Never use imagery that presents neurological episodes as frightening or pitying

DPDP Act sensitivity is also elevated: a patient who searches for "epilepsy specialist" and then is retargeted with epilepsy content on their social feed has been identified as a potential epilepsy patient by the retargeting system. This is sensitive health data retargeting under DPDP. ICG uses anonymised audience targeting for neurological condition campaigns rather than condition-specific retargeting.

The neurology patient decision journey

Three archetypes.
Emergency, chronic, and headache.

Archetype 01 · Stroke / acute neurological emergency

0–4 hour journey · decision made in minutes

Who they are: Family of a patient presenting with acute neurological symptoms (facial drooping, arm weakness, speech difficulty, sudden severe headache). Medical emergency. Deciding from a phone in an ambulance or emergency room.

Search behaviour: "stroke hospital near me," "neurology emergency [city]," "NIHSS certified stroke centre." Decision made in minutes, not hours.

Trust triggers: Proximity, visible stroke centre certification in GBP attributes, phone number prominently available, high Google rating (>4.5★ at 100+ reviews — rapid trust assessment).

ICG's playbook: GBP health score optimised for emergency local pack visibility. Emergency landing page with sub-2s mobile LCP. Stroke centre certification referenced in GBP description. Dedicated Google Ads campaign for stroke/neurology emergency queries.

Archetype 02 · Chronic condition patient

60–180 day journey · research-intensive

Who they are: Patient or family managing epilepsy, Parkinson's, MS, migraine, or dementia. Has often been managing the condition with a GP or general practitioner for months before seeking specialist care. Research-intensive.

Search behaviour: Condition research first ("epilepsy treatment options India," "Parkinson's specialist Delhi"). Then sub-specialty research ("DBS surgery for Parkinson's," "epilepsy drug resistance treatment"). Then provider research ("best neurologist for epilepsy in [city]," "[doctor name] neurologist"). Timeline: 1–6 months.

Trust triggers: Sub-specialty expertise visible (epilepsy specialist vs general neurologist), publication or research history (indexed on PubMed or institutional website), patient reviews that specifically mention the condition being treated, DBS centre certification for Parkinson's.

ICG's playbook: Condition-specific content cluster per neurological condition (8–12 conditions). Each condition page: what is [condition] in India, how is it diagnosed, treatment options (NMC-compliant — no outcome promises), what to expect at a specialist consultation, why specialist care differs from GP management. Doctor profile with sub-specialty expertise prominently listed.

Archetype 03 · Migraine / headache patient

14–60 day journey · ready to book quickly

Who they are: 25–45 years, urban, working professional. Has been managing migraine with OTC medication or GP prescriptions for 1–5 years. Seeking specialist management for frequent or disabling attacks.

Search behaviour: "migraine specialist," "migraine treatment clinic near me," "chronic migraine specialist [city]." Shorter journey than chronic neurological conditions — migraine patients are often ready to book quickly once they decide to seek specialist care.

Trust triggers: Dedicated migraine/headache clinic positioning (not just "neurology clinic that also treats migraines"), review content mentioning migraine specifically, consultation availability within 1–2 weeks.

ICG's playbook: Dedicated migraine clinic positioning in GBP secondary categories and services list. Migraine-specific content (migraine triggers, preventive vs acute treatment, Botox for migraine, CGRP inhibitors). Fast appointment availability as a positioning statement (NMC-compliant: "consultations typically available within [X] working days" — factual, not a guarantee).

CPQL benchmarks by neurology condition cluster

Neurology CPQL — market vs ICG portfolio.
ICG data, 12-month rolling window.

Condition cluster	Market avg CPQL	ICG portfolio CPQL	Treatment LTV	Channel fit
General neurology OPD	₹800–₹2,000	₹600–₹1,400	₹12K–₹35K/year	GBP + Google Ads
Epilepsy management	₹1,000–₹2,800	₹700–₹1,800	₹20K–₹60K/year	Content + referral
Parkinson's disease	₹1,200–₹3,500	₹900–₹2,400	₹25K–₹80K/year	Content + referral
DBS surgery	₹8,000–₹25,000	₹6,000–₹18,000	₹5L–₹15L	Google Ads + referral
Stroke rehabilitation	₹1,500–₹4,000	₹1,200–₹3,000	₹40K–₹1.5L/episode	Local SEO + GBP
Migraine / headache	₹600–₹1,800	₹450–₹1,200	₹10K–₹30K/year	Google Ads + content
MS / dementia	₹1,000–₹3,000	₹800–₹2,200	₹20K–₹80K/year	Content + referral
Paediatric neurology	₹1,200–₹3,500	₹900–₹2,500	₹15K–₹50K/year	Local SEO + referral

Source: ICG portfolio data, 12-month rolling window (Jul 2025–Jun 2026), n=5 neurology engagements. Market averages estimated from search volume and conversion data.

Compliance framework · hospital

Compliance is where most agencies fail.

Hospital advertising sits at the intersection of NMC (per specialist), NABH (institutional), and IRDAI (insurance claims). Multi-specialty hospitals need per-department compliance workflow.

Primary law

NABH standards + NMC Section 6 (per empanelled specialist)

No comparative "better outcomes than" claims without published outcome data. Insurance-empanelment claims must match live TPA lists.

Penalty for violation

Enforcement bite

NABH accreditation suspension + insurance-empanelment revocation

ICG approach

Compliance-first workflow

Every ad + landing page + email routed through a compliance checkpoint before publishing. Zero enforcement actions across 150+ healthcare clients since 2018.

Frameworks ICG operates under

NMC Ethics Code 2026 · DPDP Act 2023 · ART (Regulation) Act 2021 · NABH 6th Edition · Dental Council of India · Schedule J (drug advertising) · UCPMP 2024 · ASCI Healthcare Guidelines

Compliance interpretations current as of September 2026. Enforcement bulletins tracked weekly by ICG's compliance research desk. See our editorial standards for how we source and update these.

How ICG runs neurology marketing

Four tiers.
Condition clusters + personal brand + referral network.

Tier 01 · Condition content architecture

8–12 condition pages per neurologist

Each 1,500–2,500 words. Condition → sub-condition → treatment → what to expect at consultation. Each page: FAQPage schema, Person schema linking back to neurologist profile, BreadcrumbList. AIO-optimised (direct answer in paragraph 1 for the condition query). This is the highest-ROI content investment for neurology — condition queries drive 60–75% of neurology organic search traffic.

Tier 02 · Neurologist personal brand

LinkedIn authority + Person schema + sub-specialty positioning

LinkedIn authority content (condition-specific clinical perspectives, case approach articles — anonymised), Instagram educational content for conditions with high patient community engagement (epilepsy, migraine, MS), Person schema on the neurologist's website profile page with NMC registration number, DM Neurology credentials, fellowship, and any sub-specialty certifications.

Tier 03 · Paid acquisition

Condition-clustered Google Ads + DPDP-safe Meta

Google Ads campaigns by condition cluster (not specialty). Migraine campaign: "migraine specialist," "chronic headache treatment," "migraine prevention." Parkinson's campaign: "Parkinson's specialist," "tremor treatment," "DBS surgery." Epilepsy: "epilepsy treatment," "seizure specialist." Each condition has a dedicated landing page. DPDP-compliant audience targeting on Meta.

Tier 04 · Referral network

20–40 highest-volume referrers · monthly WhatsApp bulletin

Neurology is heavily referral-dependent — GPs, internal medicine physicians, psychiatrists, and paediatricians refer regularly to neurologists. ICG builds referring physician WhatsApp outreach for the 20–40 highest-volume referrers in the neurologist's catchment. Monthly neurological case review bulletin (1-page, WhatsApp-delivered) keeps the referring physician network engaged.

CPQL benchmarks · ICG vs market

38–58% lower CPQL
in 90 days. Across every specialty.

Most neurology marketing agency india pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market avg CPQL	ICG avg CPQL	ICG reduction
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,950	₹1,020	−48%
Plastic Surgery	₹3,600	₹2,050	−43%
Hair Transplant	₹4,300	₹2,280	−47%
Ophthalmology (LASIK / cataract)	₹1,700	₹720	−58%
Mental Health (psychiatry / therapy)	₹2,200	₹1,310	−40%
Dental (chains)	₹980	₹540	−45%

90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every neurology marketing agency india engagement.

Explore HealthApex OS → See all eight platforms in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

Case study snapshots

Anonymised engagement outcomes
from ICG neurology portfolio.

DM Neurologist · Tier-2 city · solo practice

Situation: Senior neurologist (DM Neurology, NIMHANS) returning from public sector to private practice in a tier-2 city. No digital presence. Strong clinical reputation but known only to physician referrers.

Diagnosis: zero GBP, zero website, no condition content.

Intervention: 12-condition content cluster, GBP created and verified, LinkedIn programme, referring physician WhatsApp outreach to 28 GPs and internists.

Result: Top-3 local pack for "neurologist [city]" at 3 months. 45 new patient consultations in month 4 (from zero prior digital-driven patients). (ICG internal data, 2026.)

Paediatric neurology department · 180-bed multi-specialty hospital

Situation: Paediatric neurology department with sub-specialty expertise in childhood epilepsy managed by a senior consultant. Invisible online despite a 12-year clinical track record. Parents searching "child neurologist" in the hospital's city were finding competitors first.

Diagnosis: no condition-specific content, department GBP unoptimised.

Intervention: childhood epilepsy content cluster (8 pages), paediatric neurology GBP secondary category added, Person schema on paediatric neurologist profile, review generation SOP at follow-up appointments.

Result: "paediatric neurologist [city]" — from page 3 to top-3 local pack in 6 months. Parent referrals from online discovery: +42% at 9 months. (ICG internal data, 2026.)

YouTube Marketing · ICG YODA Intelligence

Hospital marketing on YouTube: 12-25 specialty funnels run in parallel.

Multi-specialty hospitals serve 12-25 specialty audiences simultaneously. Each has its own CPQL economics, language preference, and content format. ICG's YODA tool segments per-specialty performance + reallocates content investment monthly based on actual consult attribution.

Aggregated lifetime views

180M+

Specialties analysed

Consult attribution

Per-video

Read the State of Doctor YouTube India 2026 (flagship) → Explore ICG's YouTube Marketing service →

Frequently asked

About neurology marketing
agencies in India.

Condition-specific content (SEO-driven) is the highest-volume channel for most neurological conditions. Google Ads on condition-specific queries (migraine, Parkinson's, epilepsy) for immediate capture. GBP optimisation for emergency neurological queries and general "neurologist near me" visibility. Referral physician outreach for complex/surgical cases. Instagram for conditions with strong patient communities (MS, migraine, epilepsy).

Focus on candidacy and process, not outcomes. "DBS surgery is recommended for appropriate Parkinson's candidates when medication-related fluctuations significantly affect quality of life. A multi-disciplinary assessment determines candidacy — this page explains what that assessment involves." This is NMC-compliant (process description, candidacy criteria, no outcome promise) and addresses the patient's primary search intent.

Condition-specific campaigns: ₹600–₹1,800 for migraine/headache (high volume, shorter journey). ₹6,000–₹18,000 for DBS surgery (very high LTV justifies higher CPQL). General neurology OPD: ₹600–₹1,400. The CPQL range is wide because neurological conditions range from short-treatment (migraine management) to multi-year care relationships (Parkinson's) to high-value surgical interventions (DBS, epilepsy surgery).

Person-first language throughout ("person with epilepsy," not "epileptic"). No imagery presenting seizures as frightening or the patient as pitying. Content focus on management, quality of life, and medical advances rather than limitations. ICG's epilepsy content explicitly avoids any copy that could reinforce stigma while providing genuinely helpful information on treatment options, driving regulations (DPDP-compliant — general information, not patient-specific), and what to expect at a specialist consultation.

Yes. Retargeting users who visited an "epilepsy specialist" page with epilepsy-specific ad content constitutes processing of inferred sensitive health data under DPDP Act 2023. ICG uses anonymised audience targeting ("visitors to neurology section") and avoids condition-specific audience labelling or ad copy that reveals inferred health status to the user.

More important in neurology than most other specialties. Patients and families researching complex neurological conditions will search the specific neurologist's name, read their publications, and check their sub-specialty focus before deciding. ICG builds the neurologist's personal digital brand (LinkedIn, website doctor profile with Person schema, sub-specialty content bylines) in parallel with the practice/hospital digital infrastructure.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

HealthApex OS Pricing · All-Inclusive · Billed Annually

₹2,999 – 3,999/month

Single Tool

Hawk CRM intelligence overlay (₹2,999), Nexus CRM / HealthPro 360 / Phoenix alone (₹3,999 each).

₹4,999 – 11,999/month

Bundled Suite

Nexus + Hawk ₹4,999. HealthPro 360 + Patient Portal ₹7,999. Operations Suite (HealthPro + Phoenix + Portal) ₹11,999.

₹14,999/month

Complete HealthApex OS ★

All 8 tools: Nexus + Hawk + Beacon + Phoenix + HealthPro 360 + YODA + Agency OS + AIO Intel. Best value. Full integration.

Transparent. Billed annually. No hidden integration fees. Most Indian clinics save 60-80% vs Salesforce Health Cloud (₹3L+/month) or a 5-vendor multi-tool stack. Complete HealthApex OS at ₹14,999/month is 40-60% cheaper than maintaining a multi-vendor stack — plus you get unified data, one compliance officer, one founder-led engagement. Enterprise tier (hospital networks, multi-brand, custom modules): ₹50,000 – ₹3,00,000/month, founder-led.

Book the free 30-min diagnostic →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.

Read full client case studies →

Neurology client video stories

Hear it from the neurology hospitals and specialists ICG works with.

Dr. Ruchika Gupta

Founder, Tulasi Healthcare · Tulasi Healthcare (Mental Hospital) · Gurgaon

"Mental health marketing requires a different sensitivity. ICG built compliance-aware campaigns that respect both patients and our..."

Dr. Vikas

Bariatric Surgeon · Medanta · Gurgaon

"Bariatric surgery patients need a long consideration cycle. ICG built a content + paid system that respects that timeline."

Dr. Ramanjit Singh

Dermatologist · Medanta Hospital · Gurgaon

"Working with ICG felt like working with an in-house growth team that happens to specialise in healthcare."

See all client video testimonials →

Sources & methodology

View sources cited on this page

Neurological Society of India (NSI) guidelines
NMC Ethics Code 2026 — nmc.org.in
DPDP Act 2023 — meity.gov.in (sensitive health data provisions)
Epilepsy Foundation of India — stigma-free communication guidelines
ICG portfolio data (n=5 neurology engagements, Jul 2025–Jun 2026)

Named clients on this engagement

3 clinical leaders who trust ICG.

Every named client below has a public testimonial on /testimonials — named with consent, quoted verbatim. No composite testimonials, no invented names.

Dr. Arvind Kumar

Medanta · Delhi

See all client testimonials →

Dr. Vikas Singhal

Medanta · Gurgaon

See all client testimonials →

Dr. Arvinder Soin

Medanta · Gurgaon

See all client testimonials →

Named-client consent verified September 2026. Every client listed has approved their testimonial publication under ICG's editorial standards. If you're an ICG client and want your named testimonial removed from these listings, WhatsApp +91 81302 26224 and we'll de-list within 24 hours.

Ready to build a
neurology marketing engine?

Start with a complimentary 30-minute Neurology Growth Diagnostic from ICG. For neuro hospitals, solo neurologists, and paediatric neurology departments across India.

Book a Diagnostic → Hospital marketing hub →

Neurology MarketingAgency in India.

Condition-level marketing,not specialty-level.

The personal brand premium in neurology

The stigma sensitivity layer

Three archetypes.Emergency, chronic, and headache.

0–4 hour journey · decision made in minutes

60–180 day journey · research-intensive

14–60 day journey · ready to book quickly

Neurology CPQL — market vs ICG portfolio.ICG data, 12-month rolling window.

Compliance is where most agencies fail.

Four tiers.Condition clusters + personal brand + referral network.

8–12 condition pages per neurologist

LinkedIn authority + Person schema + sub-specialty positioning

Condition-clustered Google Ads + DPDP-safe Meta

20–40 highest-volume referrers · monthly WhatsApp bulletin

38–58% lower CPQLin 90 days. Across every specialty.

Eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Anonymised engagement outcomesfrom ICG neurology portfolio.

Hospital marketing on YouTube: 12-25 specialty funnels run in parallel.

About neurology marketingagencies in India.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Healthcare brands ICGhas worked with.

Hear it from the neurology hospitals and specialists ICG works with.

3 clinical leaders who trust ICG.

Ready to build aneurology marketing engine?

Hi, I'm Rohit. Co-Founder, ICG.

Neurology Marketing
Agency in India.

Condition-level marketing,
not specialty-level.

Three archetypes.
Emergency, chronic, and headache.

Neurology CPQL — market vs ICG portfolio.
ICG data, 12-month rolling window.

Four tiers.
Condition clusters + personal brand + referral network.

38–58% lower CPQL
in 90 days. Across every specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Anonymised engagement outcomes
from ICG neurology portfolio.

About neurology marketing
agencies in India.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Healthcare brands ICG
has worked with.

Ready to build a
neurology marketing engine?