How much does an SEO audit cost for a healthcare website in India?

How much does an SEO audit cost?

There is no standard price, because audits vary widely in scope. A free automated report and a hand-built audit of a hospital group are different products. The cost follows the hours needed: how many pages, templates, branches and listings must be reviewed, and how much analysis and planning goes into the recommendations.

Common pricing models

• Free audit: usually an automated report or a short review offered before a sales conversation. Useful for spotting obvious problems.
• One-time paid audit: a fixed project fee for a defined scope and a written report.
• Audit within a retainer: the agency audits in month one and starts fixing straight away. ICG works this way, with retainers from ₹20,000 a month, custom-scoped.

How much does dental SEO cost, and is it different?

Dental SEO is usually priced like other clinic SEO: by number of locations, number of treatment pages, competition in the city and the amount of content and link-building needed. Dental searches are very local and competitive in metros, so Google Business Profile work and treatment pages tend to take a larger share of the effort.

The audit for a dental clinic should check one page per treatment, such as implants, aligners, root canal and paediatric dentistry, plus the map listing for each branch. ICG covers the full picture in dental SEO cost in India.

Which SEO company is best for a healthcare audit?

There is no single "best" company. The right one has healthcare experience, explains findings in plain language, ranks fixes by their effect on patient enquiries, and knows Indian medical-advertising rules. Judge the sample audit, not the sales pitch. Ask for one and see whether you could act on it next week.

Questions to ask before paying for an audit

1. Will you review the site by hand, or send an automated tool export?
2. Does the audit cover Google Business Profile and every branch?
3. Do you check visibility in Google AI Overviews and ChatGPT answers?
4. Do you flag content that conflicts with the NMC guidance of October 2026?
5. Will the output rank fixes by impact on enquiries, with effort and owners?
6. Is a walkthrough included, and is the audit fee adjusted if we continue with you?

Red flags

• Guaranteed rankings or guaranteed patient numbers.
• A long report with no priorities.
• Advice to add testimonials, before/after galleries or "best clinic" claims.
• Advice to buy links in bulk.

What you should receive for the money

• A short summary for the owner, in plain language.
• Findings grouped by technical, content, local, authority, AI visibility and compliance.
• An action list ranked by impact on enquiries, with effort and owner for each item.
• A walkthrough call where your web team can ask questions.
• Baseline numbers from Search Console and analytics, so later progress can be measured against them.

If any of these are missing, ask why before you pay. The baseline matters most, because without it nobody can tell later whether the fixes worked.

Is a free SEO audit enough for a clinic?

A free audit is a fair starting point for a single clinic. It can reveal indexing errors, slow mobile pages and a weak map listing. It rarely covers competitors, content gaps, AI visibility or compliance in depth. If enquiries matter to the business, a fuller audit that leads straight into fixes is usually better value.

ICG runs audits as the first step of its medical SEO work for clinics and hospitals. You can also start with a free NMC compliance audit of your website and handles, and read what an SEO audit covers before you compare quotes.

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