How much do Google Ads cost for doctors in India?

ICG 2026 averages: IVF ₹120-₹180; plastic surgery ₹85-₹140; dermatology ₹45-₹85; hair transplant ₹65-₹120; dental ₹25-₹55; orthopaedic ₹40-₹85; cardiology ₹80-₹140; ophthalmology ₹35-₹70. Metros (Mumbai, Delhi NCR, Bangalore) run 30-50% above tier-2 cities.

A single specialist (IVF, plastic surgery, dermatology) typically needs ₹40,000 to ₹1.5 lakh per month in Google Ads spend to produce a statistically reliable patient pipeline. Below ₹40,000, conversion data is too sparse to optimise against. ICG recommends spending in 30-day blocks before judging campaign performance.

Google's healthcare advertising policies restrict certain keyword categories and require advertiser verification for some treatment types. This reduces auction supply and increases competition for the remaining keywords. Additionally, healthcare advertisers can afford higher CPCs because patient lifetime value is high — a single hair transplant patient is worth ₹50K-₹2L; a single IVF cycle is ₹1.2-3L.

ICG runs a four-layer optimisation: (1) Intent-tier keyword segregation — high-intent queries on dedicated campaigns at premium bids; (2) Negative-keyword library of 250+ patterns from 150+ healthcare accounts; (3) Specialty-calibrated landing pages, not generic templates; (4) Beacon attribution that filters out non-qualified clicks at the bid algorithm level. Median CPQL drop in first 90 days: 35-58%.