ICG's medical device marketing agency covers the full B2B medical device commercial stack — MDR 2017 + EU MDR-aligned clinical evidence production, surgeon-targeted communications, hospital procurement marketing, and the partner-channel programmes that determine sales reality for most medical device categories.
The medical device regulatory + evidence stack
Medical devices in India operate under the Medical Devices Rules 2017 (MDR 2017) for licensing and the Drugs and Cosmetics Act 1940 historically. Indian device companies seeking international expansion build EU-MDR 2017/745-aligned clinical evidence dossiers from Day 1.
Clinical evidence as marketing: Device clinical evidence is structured differently from pharma trials — registry data, post-market surveillance, time-and-motion studies, and procedural efficiency metrics are the primary evidence base. ICG's device clinical evidence writing is managed by Aditi Tripathi's pharma practice with cross-training on device-specific evidence formats.
The surgeon and proceduralist audience
Medical device HCP audiences are surgeons, interventional cardiologists, gastroenterologists, orthopaedic surgeons, and other proceduralists. Buying decisions are based on technical performance (device specifications, clinical outcomes), procedural ease-of-use (learning curve, ergonomics, sterilisation workflow), and clinical outcomes (patient recovery, complication rates, long-term durability).
Marketing-led overclaim is the fastest path to surgeon scepticism and brand rejection. ICG's medical device marketing is built for technical accuracy, procedural workflow integration, and clinical outcome transparency.
The commercial stack
LinkedIn ABM for surgeon + hospital procurement decision-makers.
Case study programmes as the primary B2B credibility currency.
Conference programme integration (Indian Orthopaedic Association, Cardiological Society of India, AIIMS conferences, international congresses).
Partner-channel sales support for distributor networks.
Post-market surveillance literature support for EU MDR PMCF reports.
Specialist sub-pages and city pages
Sub-pages:
MedTech,
Biotech,
Healthcare Technology,
Health Startup,
Telemedicine,
Diagnostics,
CRO. City pages: biotech in
Hyderabad,
Bangalore,
Pune; medical device in
Bangalore,
Delhi.
How to start
The engagement begins with a free 30-minute diagnostic at /book — covering the specific regulatory framework relevant to your category, the channel mix calibrated to your stage and economics, attribution architecture, and a 90-day action plan. Whether you engage ICG or not, you leave with clarity.
Related ICG resources
AEO Agency India for AI search visibility. Healthcare SEO for the CBO/Device ID/CRO framework. Performance marketing for the 7-lever CPQL diagnostic. Hawk for Device-ID attribution. Beacon for lead-lifecycle automation. Pharma practice for IIT BHU-led pharmaceutical engineering depth.
