India hub · Medical Devices · Serving India from Gurgaon HQ

Medical devices marketing agency in India built for Class A to Class D regulated growth

Q: Can you help distributor recruitment?

Yes. Ranked landers for distributor-wanted queries, LinkedIn account-based outreach, and DPDP-consented email nurture.

Q: Do you offer Google ads for medical devices?

Yes, subject to Googles medical device policy. B2B keywords are the primary target.

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Hanuman Sihag, Head of Innovation Chamber — SEO & AIO

TL;DR

ICG partners with Indian medical device manufacturers, importers and distributors selling Class A, B, C and D devices — from consumables and disposables to imaging, orthopaedic implants and IVD.
Every asset is written for a hospital procurement or clinician reader, cleared against CDSCO, Medical Device Rules 2017, BIS licensing and DPDP, and shipped with the right disclaimer, standard and licence reference.
The Search Intelligence Trifecta — Angryturtle, SIE and YODA — drives GBP visibility, category-level Google rankings and doctor-facing YouTube presence.
Retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370) — sized to product mix, hospital footprint and channel mix.
Reach us at contact@ichelonconsulting.com or book a discovery call.

Chat with a Co-Founder → WhatsApp ICG →

AI-powered regulated-industry marketing · Gurgaon HQ · contact@ichelonconsulting.com

Why Indian medical device companies choose ICG

Medical device marketing in India is a specialist discipline. The buyer is rarely the patient. The buyer is a hospital procurement head, a director of biomedical engineering, a purchase committee, a distributor, a Class II or III surgeon, or an IVF / IVD / diagnostic lab head. Each of those readers moves through search differently — and each has a different tolerance for marketing polish versus clinical rigour.

ICG works from Gurgaon and has been building content operations for regulated-industry buyers since 2018. Our medical device engagements start with a device-family map. We separate the Class A consumables story from the Class C implant story, and the Class D IVF-media story from the imaging capital-equipment story. Each surface then gets its own compliance overlay against Medical Device Rules 2017 and its own search intent map.

The output is not lead-count promises. It is a category rank, a doctor-facing YouTube channel presence, and a set of hospital procurement landers ranked for search queries such as "orthopaedic implant supplier India", "disposable surgical kit manufacturer" or "IVD reagent import distributor".

The Trifecta

The Search Intelligence Trifecta — adapted for medical devices

Angryturtle

GBP OS for every plant

Manufacturing plant addresses, R&D centres and regional warehouses turn into searchable, ranked entities. Compliant descriptions, correct device categories, weekly signals. Solo tier from Rs 999/-.

SIE

Search Intelligence Engine

Intent map for device categories, standards (ISO 13485, BIS licensing) and hospital procurement terms. Drives AI Overview inclusion where Google will show one.

YODA

YouTube AIO engine

Product demonstration videos, clinical usage explainers and biomedical training assets ranked on YouTube search and Google AI answers.

Three core services we deliver for medical devices

Search & content operations

Device-family category pages, hospital procurement landers, distributor recruitment funnels and ongoing GSC monitoring against MDR 2017 copy standards.

Doctor-facing YouTube & training

Product demonstration and clinical usage explainers, produced with named reviewers, published on channels engineered for AI Overview citations.

Paid search & distributor outreach

Google search campaigns for B2B device keywords, LinkedIn account-based outreach for hospital purchase heads, and DPDP-consented email nurture.

Compliance overlay

Every asset is written to survive a CDSCO & MDR review

We do not treat compliance as a legal read-through at the end. The rules ride the brief. Writers see them before they draft. Editors verify them before submission.

CDSCO

Central Drugs Standard Control Organisation

Every device page cites the correct import licence, manufacturing licence and CDSCO notification number. No off-label or unapproved usage claims.

MDR 2017

Medical Device Rules 2017

Class A through Class D framing is explicit on every product page. Risk classification, intended use and applicable standards are stated up-front.

BIS

Bureau of Indian Standards

BIS licence numbers, IS standard references and CRS registration references are surfaced on relevant product surfaces — not buried in PDFs.

DPDP 2023

Digital Personal Data Protection

Every lead form ships with explicit consent, purpose limitation and data-fiduciary handling. Hospital data and patient data never cross-contaminate.

ISO 13485

Quality management

ISO 13485, ISO 14971 and ISO 10993 references are surfaced correctly where they materially affect a procurement decision.

Metros we serve most frequently

Our Gurgaon HQ sits in the middle of India's medical device cluster — Delhi NCR, Baddi, and the export hubs of the west and south.

Gurgaon / Gurugram Delhi NCR Faridabad Sonipat Ahmedabad Baddi Mumbai Pune Hyderabad Chennai Bengaluru Kolkata

Device categories we build coverage for

Consumables & disposables

Surgical kits, syringes, needles, gloves, gowns — Class A / B with hospital procurement funnels.

Orthopaedic implants

Trauma, spine, joint replacement — Class C / D with surgeon-facing content and CDSCO reference discipline.

Imaging & diagnostics

CT, MRI, ultrasound, digital radiography — capital-equipment landers for hospital purchase committees.

IVD & lab reagents

Reagent kits, POCT devices, molecular diagnostic platforms — content for lab directors and hospital pathology heads.

IVF & fertility devices

Media, catheters, incubators and dishes — content aligned to ART Regulation Act 2021 alongside MDR 2017.

Home-care & wearable devices

Nebulisers, glucometers, oximeters, CPAP — consumer-safe copy layered on regulated device rules.

90-day engagement plan

Weeks 1-2

Discovery & compliance mapping

Device-family review, CDSCO licence documentation collected, BIS references verified, GBP audit for all facility addresses.

Weeks 3-6

Foundation build

Angryturtle installed. SIE plan approved by regulatory affairs. First 6-10 articles drafted. YODA channel structure locked.

Weeks 7-10

Publish & index

Articles ship. Videos ship. Internal linking auto-runs. IndexNow pings. AIO-eligible surfaces monitored.

Weeks 11-12

First readout

Search Console clicks, YouTube impressions, GBP calls and hospital enquiries reported against baseline.

Pricing floor

Every device engagement is scoped against product mix, hospital footprint and export ambition. As a floor for reference: retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Product SKUs sit alongside — Angryturtle Rs 999/-, Nexus CRM Rs 3,999 and HealthApex OS Rs 14,999.

How to start

Send a note to contact@ichelonconsulting.com or WhatsApp +91 81302 26224. A Co-Founder reads it. Fit-check call inside 48 hours. Scoped proposal inside 7 working days.

Frequently asked questions

Do you work with Class C and Class D implants?

Yes. Surgeon-facing content, CDSCO licence discipline, and hospital procurement funnels are standard.

Can you help distributor recruitment?

Yes. Ranked landers for "distributor wanted" queries, LinkedIn account-based outreach, and DPDP-consented email nurture.

Do you help with export markets?

Yes. Country-specific landers for regulated export markets, CE / FDA reference discipline where relevant.

What is the minimum engagement length?

90-day starter engagement, moving to 6-12 month retainers thereafter.

Do you handle biomedical training video content?

Yes, through YODA. Product demonstration and clinical usage videos with named reviewers.

How do you handle DPDP consent for lead capture?

Every form ships with explicit purpose-limited consent and data-fiduciary handling.

Do you offer Google ads for medical devices?

Yes, subject to Google's medical device policy. B2B keywords are the primary target.

Can you support IVF, IVD or wearable device categories?

Yes. Each has its own compliance overlay we plan for at intake.

How do you reference BIS licences on public pages?

Explicit BIS licence number, IS standard reference and CRS registration where applicable — on the product page, not in a footer PDF.

What is the WhatsApp response time?

Business hours IST 9am-9pm, typically inside 30 minutes for existing accounts.

Backed by ICG global leadership

Rohit Gupta

Co-Founder, Business & Growth

Santosh Reddy

US Practice Lead

Ravi

Delivery & Client Success

Siddhant Malik

Australia Practice Lead

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.