Health and Wellness Marketing Agency in India
ICG is India's specialist health and wellness marketing agency, building brand + marketing for nutraceuticals, wellness D2C brands, mental health platforms, functional medicine practices, and aesthetic wellness clinics since 2018. We bridge the consumer wellness space (less regulated, more DTC-friendly) and the clinical healthcare space (NMC-governed, more regulated) — applying the right framework for each.
Wellness marketing has different rules than clinical marketing.
Wellness brands (supplements, OTC, fitness, mental wellness apps) operate under ASCI + Drugs and Magic Remedies Act for OTC categories. Clinical healthcare operates under NMC + state medical council. Marketing that crosses these boundaries needs to know which rules apply where. ICG's wellness practice has separate playbooks for each.
Capabilities.
Wellness D2C Brand Marketing
Instagram + YouTube + Google + WhatsApp campaigns for nutraceuticals, wellness OTC, fitness, mental wellness apps.
Mental Wellness Marketing
NMC-sensitive mental wellness brand marketing. My Saathi and Tulasi Healthcare engagements.
Functional Medicine Marketing
For Indian functional medicine practices serving non-traditional patient acquisition channels.
Aesthetic Wellness Marketing
Hydrafacial chains, IV drip therapy, longevity clinics — wellness-aesthetic hybrid brands.
What clients say · on video.
"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."
"Working with ICG transformed how we acquire IVF patients in Gurgaon. They understand the fertility journey from inquiry to consult..."
"What Ichelon accomplished — they got all my ideas and worked over 3-4 months to create an amazing, super-customised website."
Related search variants ICG covers.
- →Health and wellness marketing agency
- →Wellness marketing agency
- →Health marketing agency
- →Nutraceutical marketing agency
- →OTC wellness marketing agency
- →Mental wellness marketing agency
- →Fitness marketing agency
- →Wellness D2C marketing
Common questions.
Healthcare marketing typically refers to clinical healthcare — doctors, hospitals, clinics — under NMC + state medical council regulation. Health and wellness marketing covers consumer wellness — supplements, fitness, mental wellness, OTC — under ASCI + Drugs and Magic Remedies for OTC.
Yes. Wellness D2C clients include nutraceutical brands, OTC wellness products, fitness platforms, and mental wellness apps. Full DTC marketing across Instagram, YouTube, Google, WhatsApp.
Deep reading on this topic.
Related ICG services
Specialty practice areas
Health and Wellness Marketing Agency in India.
Start with a diagnostic.
A complimentary 30-minute Brand and Growth Diagnostic from ICG. You leave with a clearer picture than you walked in with — whether you engage ICG or not.
Health and Wellness Marketing Agency in India · FAQs.
What makes ICG the top health and wellness marketing agency in india in India? +
ICG is India's only healthcare-only marketing agency built since 2018 with 150+ brands, 100+ specialists (IIT BHU pharma engineers, medical writers, ex-doctors), and 8 proprietary intelligence tools running under HealthApex OS. NMC + DPDP + ABDM compliance is baked in, not bolted on. Every engagement led by the Co-Founding Team.
How much does ICG's health and wellness marketing agency in india service cost? +
Retainers start from ₹20,000/month, custom-scoped to your specialty, locations and goals. Goals-Driven and Performance-Linked payout models are available. Free 48-hour diagnostic before any commitment. HealthApex OS software (AtomCRM + Hawk + Beacon + Phoenix + HealthPro 360 + YODA + Agency OS + AIO Intel) included at Complete tier.
How long does health and wellness marketing agency in india engagement take to show results? +
Meta/Google Ads: 30 days to CPQL improvement. SEO: 60–90 days for AIO citations, 180 days for top-5 rankings. CRM: week-2 lead-leak visibility. Content: week-4 first ranking pieces. Full 90-day transformation is standard.
Does ICG work with existing CRM, EMR, PMS systems? +
Yes — native integration with AtomCRM (in-house, India) and the established healthcare and general-purpose CRMs. ABDM HFR/HPR/ABHA integration standard at Hospital tier. CRM-agnostic webhook fallback for any other system.
Who leads health and wellness marketing agency in india engagements? +
ICG's Sr. Leadership personally leads Hospital-tier engagements. Chain tier gets a specialist team lead + Sr. Leadership review. Solo tier gets specialist-managed with leadership audit checkpoints.
Can I see anonymised live data before signing an engagement? +
Yes — on the 30-minute diagnostic call, we show anonymised live dashboards from active engagements similar to your specialty. Real client data, masked per NDA. No hypothetical mockups.
What specialties does ICG have deepest health and wellness marketing agency in india expertise in? +
IVF/fertility (₹600–1,400 CPL), dental (₹150–400), dermatology (₹250–600), cardiology (₹400–800), ophthalmology (₹300–700), orthopaedics (₹350–800), plastic surgery (₹800–2,000), hospital chains, pharma + life sciences, diagnostic labs, Ayurveda + AYUSH. Named case studies + anonymised live data available on request.
Does ICG handle NMC + DPDP + ABDM compliance in health and wellness marketing agency in india? +
Yes — all three are baked into every deliverable. NMC Section 6 pre-scanning on all creative. DPDP consent workflow in all forms. ABDM HFR/HPR/ABHA integration standard on hospital-tier builds. Zero UCPMP violations in 8 years across pharma engagements.
1 clinical leaders who trust ICG.
Every named client below has a public testimonial on /testimonials — named with consent, quoted verbatim. No composite testimonials, no invented names.
Named-client consent verified October 2026. Every client listed has approved their testimonial publication under ICG's editorial standards. If you're an ICG client and want your named testimonial removed from these listings, WhatsApp +91 81302 26224 and we'll de-list within 24 hours.
Compliance is where most agencies fail.
Healthcare advertising in India sits at the intersection of NMC (registered medical practitioners), DPDP Act (patient data), and ASCI (advertising standards). Generalist marketing agencies routinely violate one or more.
No comparative claims without published data. Patient testimonials require DPDP consent. Advertising must match the specialist's registered scope.
NMC / ASCI enforcement action + potential takedown of advertising accounts
Every ad + landing page + email routed through a compliance checkpoint before publishing. Zero enforcement actions across 150+ healthcare clients since 2018.
NMC Guidelines on Ethical Advertising and Public Communication (2026) · DPDP Act 2023 · ART (Regulation) Act 2021 · NABH 6th Edition · Dental Council of India · Schedule J (drug advertising) · UCPMP 2024 · ASCI Healthcare Guidelines
Compliance interpretations current as of October 2026. Enforcement bulletins tracked weekly by ICG's compliance research desk. See our editorial standards for how we source and update these.
Related ICG insights.
Adjacent services healthcare brands often bundle with Health and Wellness Marketing Agency in India.
We cover every stage, from first search to repeat visit
- 0Foundations
- 1Demand gen
- 2Capture
- 3Lead quality
- 4Lead mgmt
- 5Scheduling
- 6Show-up
- 7Conversion
- 8Retention
We work across all nine stages, from foundations to past patients, and fix the stage that leaks first. Our own software runs the work, and every stage is reported against a monthly target on Ichelon Agency OS.
See all nine stages and the tool behind each one →
