YouTube authority engine drives 5x qualified consults for Delhi plastic surgeon
5x consults
The starting position
A mid-career Delhi plastic surgeon wanted to reduce dependency on paid acquisition. Paid leads were expensive, price-sensitive, and often window-shoppers comparing three or four surgeons.
The root cause
Price-sensitive paid leads are a demand problem, not a marketing problem. The real asset, the surgeon's ability to explain complex procedures clearly, had zero public distribution.
What ICG built
Built a production-grade YouTube channel. Published 2 clinical explainers / week for 14 months. Paired with structured blog content and AEO-optimised answer blocks. Performance ads shifted to retargeting YouTube viewers, not cold audiences.
YouTube production studio (in-clinic), 112 published videos, AEO answer-block library, retargeting funnel from YouTube → consultation booking.
What changed,
measurably.
Over 14 months:
- Qualified consults 5x
- Organic + YouTube share of consults: 67%
- Average patient came pre-educated, consult-to-procedure up from 31% to 58%
- Blended CAC down 49%
Hear it from other ICG clients.
"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."
"What Ichelon accomplished — they got all my ideas and worked over 3-4 months to create an amazing, super-customised website."
"Working with ICG felt like working with an in-house growth team that happens to specialise in healthcare."
Want results
like these?
Every ICG engagement begins with a 30-minute Brand & Growth Diagnostic.
