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AtomCRM by ICG · Specialty · India

AtomCRM for dental chains: answer the phone between patients, and keep recalls moving

In a dental clinic, the person who answers the phone is often the same person handing an instrument to the dentist or taking payment at the desk. The phone rings while their hands are busy, and a patient with a toothache books the next clinic on the map.

Dental chains face that at every branch, plus a second problem: the most valuable patients are the ones already treated, who need recalls for check-ups and cleanings that nobody has time to phone. AtomCRM handles both from the same calling app.

₹50,000/- one-time setup + ₹799/- per telecaller per month Calling app included India only
Direct answer
  • Dental front desks miss calls while doing chair-side or billing work; AtomCRM escalates each missed call to the next free colleague.
  • Recall rules turn six-month check-ups into a daily calling queue in the Follow-ups screen.
  • Each branch can have its own handsets, number and escalation ladder, with one view for the owner.
  • Treatment-quote leads for implants, aligners and crowns get dated follow-ups instead of "will think about it".
  • Pricing is ₹50,000/- one-time setup + ₹799/- per telecaller per month.
Two kinds of calls

Dental phones carry urgent calls and slow decisions at once

Dental enquiries split into two very different types. Pain and emergencies decide in minutes: the patient calls, and whoever answers first gets the appointment. Implants, aligners, full-mouth work and cosmetic dentistry decide over days or weeks, usually after a consultation and a quote.

An IVR treats both the same. It rings, perhaps records, and logs. AtomCRM treats the first as a call that must be answered or returned within seconds, and the second as a promise that needs a date.

How AtomCRM fits

The calling app in a dental clinic's day

The phone rings mid-procedure

If the desk handset is not answered, carrier forwarding moves the live call to the next handset. If that is missed too, the call-back is offered to colleagues one by one with a countdown.

A quote is given

The after-call form asks for a stage and note, and a "quote given" stage can require a callback date. The promise then sits in Follow-ups until it is kept.

Recall season

Rule-driven recalls bring patients due for check-ups or cleanings into the telecaller's list, so recall calling is a queue, not a spreadsheet.

The patient rings back

The call is read from the handset's log and lands on the lead, even if the telecaller answers from the lock screen.

Across branches

Each branch's handsets can carry their own number and ladder, and owners see calls and follow-ups for every branch from one account.

WhatsApp confirmations

Appointment reminders and replies run through WhatsApp Business API inside the lead, so a patient's reply lands on the same record.

Chains

Running calls for a multi-branch dental group

Dental chains tend to choose between two models: a central calling team that books for every branch, or a phone at each branch desk. AtomCRM supports both, and many groups run a mix.

ModelHow it works in AtomCRMWatch out for
Central calling teamTelecallers work all leads; filters by source or city narrow the listBranch-specific questions need good notes on the lead
Branch desksEach branch handset has its own number and ladderDesk staff are busy; escalation ladders need a second person
MixedBranches answer live calls; the central team takes escalations, recalls and quotesClear rules on who owns a lead after the first call

Whichever model you use, the per-hour strip on each telecaller's Me screen shows when calls go unanswered. For branch desks, that usually lines up with the busiest chair hours, which tells you where a second person on the phone would pay for itself.

Compliance

What dental telecallers should keep off the phone

  • No clinical diagnosis by phone. A telecaller can book an emergency slot, but should not tell a patient what treatment they need. That is for the dentist.
  • Careful with price claims. Quote the clinic's actual fees for defined procedures, and avoid claims that disparage other clinics. The Dental Council of India's code of ethics restricts how dentists advertise and solicit patients.
  • Consent for recalls. Recall calls and WhatsApp messages go to patients who have been treated and consented to contact. Honour opt-outs on every future message.
Rollout

A sensible way to roll AtomCRM out across branches

  1. Pilot at one busy branch. Two or three handsets, to confirm recordings match and the ladder works during real chair hours.
  2. Load recall rules. Decide the recall intervals your dentists want and let AtomCRM bring patients back into the list.
  3. Add branches one at a time. Each gets its number mapping and ladder. The owner's view grows with them.
  4. Review weekly. Missed calls rescued versus lost, overdue quotes and recall calls made, per branch.
Pricing

What AtomCRM costs

₹50,000/- one-time setup
+ ₹799/- per telecaller per month

Count everyone who makes or takes enquiry calls from the app, whether they are telecallers, counsellors or coordinators. Setup covers your stages, lead sources, ladders and the handset pilot. Recording storage is the only added running cost.

AtomCRM is live at 80+ healthcare centres in India, including 15+ IVF centres, 20+ aesthetic centres and 10+ eye centres.

FAQ

AtomCRM for dental clinics: common questions

Can AtomCRM handle dental recalls?

Yes. Recall rules for check-ups, cleanings and treatment cycles bring patients back into the telecaller's calling list when they are due.

We only have one receptionist per branch. Will escalation help?

It helps most when there is at least one other person on the ladder, such as a colleague at another branch or a central telecaller. With only one person, carrier forwarding and the Missed tab still make sure the call-back is not forgotten.

Does each branch need its own phone number?

No, but it helps. A handset can be mapped to its own number, so calls on each branch number can go to that branch's ladder.

What does AtomCRM cost for a dental chain?

₹50,000/- one-time setup plus ₹799/- per telecaller per month, counted by the number of people who make and take enquiry calls across your branches.

Keep reading

AtomCRM overview

The calling app, the CRM behind it, the Android recording constraint and pricing on one page.

Missed-call escalation

How a missed patient call is offered to the next free colleague within seconds, with a countdown and a full audit.

Follow-up discipline

Overdue, today and upcoming buckets, mandatory notes and required callback dates that keep promises visible.

AtomCRM for multi-specialty hospital OPDs

Many departments, one enquiry line, and appointment calls that must be answered on the same day.

Dental CRM software

The CRM side of dental funnels and recall workflows.

See the AtomCRM calling app on your own handsets

We start with a two- or three-phone pilot, so you know exactly what you are buying before your whole calling team moves over.

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