IVF PPC engineered for high-intent fertility journey searches.
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IVF Google Ads + Meta Ads for long-research-cycle conversion. Funnel-engineered creative, NMC-compliant. CPL ₹600–1,400.
Three proprietary platforms · one intelligence stack
Every ICG engagement runs on Angryturtle (GMB · 143 GBPs · 4.76 avg), SIE (Search Intelligence Engine · Rank OS + AI Share of Voice), and YODA (YouTube AIO + brand-search flywheel). Live product screens below.
How does PPC work for ivf + fertility clinics in India?
IVF + Fertility PPC has a specific compliance corridor (NMC + Google's healthcare policy + Meta's restricted categories) and a specific creative pattern that converts. Typical CPL: Google Ads ₹600–1,400, Meta Ads ₹500–1,200. Conversion rate from click to consult booking: 12–22%. ICG builds the campaign architecture, pre-scans every creative for NMC + platform policy compliance, ships a CRO landing page per offer, sets up server-side tracking, and routes leads into a single CRM.
IVF + Fertility CPL benchmarks · India 2026.
Benchmarks based on ICG-managed accounts (anonymised). Vary by city, season, creative.
IVF + Fertility PPC keyword universe.
What ivf + fertility clients actually see.
Meta Catalyst IQ → Campaign performance across every ad set, live.
Meta Catalyst IQ → Naming intelligence keeps 100+ ad variants organised.
Meta Catalyst IQ → Creative scoring flags fatigue before CPL rises.
Prism Spy → Competitor ad-spend intelligence, tracked continuously.
Prism Spy → Comparative view against category benchmarks.
Angryturtle → Top-performing local search keywords feeding the funnel.
Custom-scoped. No setup fee.
Custom-scoped per engagement — solo ivf + fertility clinics, multi-city chains, and hospital departments each get a plan sized to platform mix and ad spend.
Ad spend separate. Minimum recommended ₹50,000/month for meaningful learnings.
IVF + Fertility PPC · FAQs.
What's the CPL for IVF PPC in India? +
Google Ads ₹600–1,400, Meta Ads ₹500–1,200. Low volume, high intent — every lead is high-value.
Can IVF clinics run testimonials? +
Limited — ART Act 2021 + NMC Code restrict testimonials of cure for fertility outcomes. Patient consent + outcome-disclaimers required.
Build the full ivf + fertility growth stack.
Find your root cause in 30 minutes.
Free Brand & Growth Diagnostic. Written findings. No commitment.
The team behind this engagement
at ICG.
Named leaders involved in every account. Not delegated to junior account managers.
