Dermatology Google + Meta Ads that pass aesthetic-treatment policies.
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Dermatology PPC engineered for high-intent skin treatment queries. Pre-scanned for Google's sensitive/aesthetic policies. CPL ₹250–600.
Three proprietary platforms · one intelligence stack
Every ICG engagement runs on Angryturtle (GMB · 143 GBPs · 4.76 avg), SIE (Search Intelligence Engine · Rank OS + AI Share of Voice), and YODA (YouTube AIO + brand-search flywheel). Live product screens below.
How does PPC work for dermatology clinics in India?
Dermatology PPC has a specific compliance corridor (NMC + Google's healthcare policy + Meta's restricted categories) and a specific creative pattern that converts. Typical CPL: Google Ads ₹250–600, Meta Ads ₹180–450. Conversion rate from click to consult booking: 18–28%. ICG builds the campaign architecture, pre-scans every creative for NMC + platform policy compliance, ships a CRO landing page per offer, sets up server-side tracking, and routes leads into a single CRM.
Dermatology CPL benchmarks · India 2026.
Benchmarks based on ICG-managed accounts (anonymised). Vary by city, season, creative.
Dermatology PPC keyword universe.
What dermatology clients actually see.
Meta Catalyst IQ → Campaign performance across every ad set, live.
Meta Catalyst IQ → Naming intelligence keeps 100+ ad variants organised.
Meta Catalyst IQ → Creative scoring flags fatigue before CPL rises.
Prism Spy → Competitor ad-spend intelligence, tracked continuously.
Prism Spy → Comparative view against category benchmarks.
Angryturtle → Top-performing local search keywords feeding the funnel.
Custom-scoped. No setup fee.
Custom-scoped per engagement — solo dermatology clinics, multi-city chains, and hospital departments each get a plan sized to platform mix and ad spend.
Ad spend separate. Minimum recommended ₹50,000/month for meaningful learnings.
Dermatology PPC · FAQs.
What's the typical CPL for dermatology PPC in India? +
Google Ads ₹250–600 per lead, Meta Ads ₹180–450 per lead. Acne queries cheaper; anti-ageing/laser queries more expensive.
Why are dermatology ads getting flagged on Meta? +
Meta's sensitive ad policy flags before/after, "cure" claims, and weight/body framing. ICG creative is pre-scanned to avoid flags.
Can a dermatology clinic advertise PRP and laser treatments? +
Yes — but with treatment-process framing (not outcome promises), patient consent for visuals, and NMC-compliant copy.
Build the full dermatology growth stack.
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Free Brand & Growth Diagnostic. Written findings. No commitment.
The team behind this engagement
at ICG.
Named leaders involved in every account. Not delegated to junior account managers.
