Compliance-first healthcare marketing: visibility built on education, not claims
ICG's direction is AI-led, education-first digital visibility: making doctors and healthcare organisations easier to find across Google, AI search platforms, YouTube and credible medical information platforms, while respecting Indian medical advertising and professional-conduct rules, including the NMC's October 2026 guidelines.
What we avoid, or treat with strict caution
If anyone on the team is unsure, the content is paused and escalated for review rather than published on assumption.
Testimonials and endorsements
Patient testimonials and promotional endorsements, unless confirmed permissible under the applicable rules.
Offers and inducements
Discounts, free procedures and other inducements for medical treatment where they are prohibited.
Unsupported superlatives
"Best", "No. 1", "leading" or "most advanced" without substantiation.
Exaggerated medical claims
Guaranteed results, cures or unsupported claims about treatment success.
Patient solicitation
Communication that pressures people to book consultations or procedures; even neutral calls to action are assessed in context.
Misrepresentation
Anything inaccurate about a doctor's qualifications, experience or affiliations, or a facility's infrastructure, equipment or outcomes.
Misleading AI-generated images
Synthetic patients, doctors, results or facilities shown as genuine.
Artificial credibility
Manufactured affiliations, research credentials, reviews or awards.
What we do instead
Structure by specialty and journey
Pages organised by specialty, condition, procedure, treatment journey, doctor and facility.
An AI-assisted, medically reviewed content engine
AI for research, outlines, FAQs and repurposing, with qualified medical review before anything is published.
Education first
Conditions, symptoms, treatment options, risks, limitations and recovery, explained with reliable sources.
Answer-engine optimisation
Factual answers to common questions, built for Google People Also Ask and AI search experiences.
Multi-platform distribution
Educational material adapted for the website, YouTube, visual platforms and credible third-party sites.
Editorial governance
Medical review, source verification, approval workflows and periodic content audits.
Accurate information everywhere
Doctor profiles, facility details, services and contact information kept consistent across every handle.
Measured visibility
Organic impressions, clicks, queries, referral traffic, content coverage and accuracy, tracked against monthly goals.
Check where you stand
Submit your website and handles for a free NMC compliance audit. You get a prioritised report within 48 hours. These are risk-control principles, not legal advice; the exact rules depend on the professional, the organisation, the service and the channel.
