The ICG Doctor Brand Diagnostic — What Happens in 30 Minutes
The ICG Doctor Brand Diagnostic — What Happens in 30 Minutes Slug: `/insights/icg-doctor-brand-diagnostic-30-minutes` Priority: P1 · ~1,500 words Author: Rohit Gupta, Co-Founder, ICG What the diagnostic covers: Section 1: What ICG reviews b...
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The ICG Doctor Brand Diagnostic — What Happens in 30 Minutes Slug: `/insights/icg-doctor-brand-diagnostic-30-minutes` Priority: P1 · ~1,500 words Author: Rohit Gupta, Co-Founder, ICG What the diagnostic covers: Section 1: What ICG reviews b...
TL;DR
The ICG Doctor Brand Diagnostic — What Happens in 30 Minutes
Slug: `/insights/icg-doctor-brand-diagnostic-30-minutes` Priority: P1 · ~1,500 words Author: Rohit Gupta, Co-Founder, ICG
What the diagnostic covers:
Section 1: What ICG reviews before the call (15 minutes of prep) ICG's team reviews: Google Search Console impressions for the doctor's name and specialty + city queries, YouTube channel status, Instagram presence, LinkedIn profile completeness, Google Maps rating and review count, current website's Person schema (present or absent), any existing paid media accounts.
Section 2: What happens in the 30-minute call The ICG diagnostic call covers: (1) Current digital presence assessment (where is the doctor vs where they could be, based on ICG's specialty and city benchmarks), (2) Gap analysis (which 2-3 interventions would produce the highest consultation volume increase in the first 90 days), (3) NMC compliance review of any existing marketing activity, (4) 90-day action plan with specific deliverables and CPQL targets, (5) Programme fit assessment (is an ICG managed programme right for this doctor, or are there more appropriate entry points?).
Section 3: What the doctor leaves with After the 30-minute diagnostic: a specific 90-day action plan (implemented by ICG if the doctor engages, or as a DIY checklist if not), a specialty and city CPQL benchmark (what CPQL they should expect vs what the market generates), and clarity on which channels to prioritise given their specialty, city, and current digital baseline.
The Rohit Gupta principle: "Every ICG engagement starts with a diagnostic. We do not prescribe before we diagnose. The 30-minute call is the diagnosis. The prescription — whether it's ICG's managed programme or a DIY action plan — follows from what the data shows."
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