Do Delhi hospitals and clinics get more negative Google reviews?
Healthcare Brands in Delhi on Google 2026: Review Study
35 leading Delhi healthcare brands · 7 specialties · 150 negative reviews classified · October 2026
Short answer: yes, among the leading brands. In ICG's October 2026 study of the 35 most-reviewed healthcare brands in Delhi, 10.9% of written Google reviews were negative (150 of 1,370), the highest of seven Indian cities and well above the 7.8% national figure. A third of those complaints (33.3%) were mainly about staff and bedside manner.
The figures come from ICG's Delhi healthcare Google review study, one of seven city reports in a national study of 245 leading clinic and hospital brands. This article looks at what the Delhi numbers say, what they do not say, and what a clinic or hospital marketing team in the capital can do about them.
Delhi has the highest negative share of the seven cities
Share of written Google reviews that were negative, leading healthcare brands by city
n = 35 leading brands per city · up to 50 newest reviews each · October 2026
The difference looks small on a chart and is not small in practice. If a patient reads the ten newest reviews of a leading Delhi profile, the odds of meeting at least one complaint are noticeably higher than in Mumbai, where only one written review in about 29 was negative.
Two cautions. The sample is the five most-reviewed brands in each of seven specialty searches, so it describes Delhi's busiest profiles, not every clinic in the city. And the share is calculated from the up-to-50 newest reviews per profile, so it is a snapshot of recent experience, not a lifetime record.
The rating hides it
Leading Delhi brands averaged 4.78 stars, exactly the national average. The median profile had 1,685 reviews, so a run of recent complaints barely moves the average. This is the main reason a star rating is a poor early-warning signal for a busy hospital: by the time the average drops, the problem has been visible at the top of the profile for months.
A better habit is to track the negative share of the last 50 reviews each month, by branch. It moves fast enough to notice and is easy to compare with the 7.8% national benchmark.
What the complaints are about
| Main theme of negative reviews | Delhi (n = 150) | All cities (n = 730) |
|---|---|---|
| Staff & bedside manner | 33.3% | 23.0% |
| Wait time & scheduling | 16.7% | 18.8% |
| Price & value | 13.3% | 13.8% |
| Booking & communication | 10.7% | 10.1% |
| Results | 10.0% | 14.5% |
| Billing & insurance | 8.7% | 7.0% |
| Upselling | 2.7% | 6.2% |
Delhi's complaint mix is close to the national one on almost every theme except one. Staff and bedside manner makes up a third of negative reviews, ten points above the national share and the highest of any city. Results, by contrast, are complained about less than elsewhere.
The same theme dominates the positive side too. Staff and bedside manner was the main subject of 54.0% of all written Delhi reviews, again the highest of the seven cities (national: 49.0%). Delhi patients, in other words, write about how they were treated more than patients anywhere else in the study, whether the experience was good or bad. For a marketing team, that makes front-desk and coordinator behaviour part of the brand in a very direct way.
Delhi also replies least
Leading Delhi brands replied to 53.6% of their newest reviews on average, the lowest of the seven cities (Pune led at 70.7%; national 60.5%). Only 57.1% of Delhi brands replied to at least half. The combination of the most complaints and the fewest replies is the clearest opportunity in the Delhi data: a profile where complaints are answered calmly and quickly looks very different from one where they sit unanswered.
Keep replies compliant. Do not confirm that a reviewer is a patient, discuss treatment, or share any detail from records in a public reply. Under the DPDP Act 2023, health information shared in a reply is personal data you are disclosing. A short acknowledgement and an offer to talk offline is enough.
What Delhi clinics and hospitals can do
- Measure the right number. Report the negative share of the last 50 reviews per branch monthly, alongside the rating. Use 7.8% as the national reference and 10.9% as the Delhi leaders' level.
- Treat staff manner as a marketing problem as well as an HR one. Script the first phone call and the reception greeting, and train staff to explain delays and costs before patients ask. These are the moments Delhi reviewers write about.
- Reply to every negative review within two working days. Assign one owner per branch. Templates help with speed; a personal line about the specific complaint is what readers notice.
- Close the loop internally. Tag each complaint by theme and share the tally with operations. If the same desk or shift keeps appearing, no amount of reputation work will fix it.
- Keep asking everyone for reviews. A steady flow of reviews from all patients keeps the newest reviews representative. Google's policy prohibits incentives and selective requests, so the request must go to every patient.
ICG's Delhi NCR team works on this through healthcare marketing in Delhi, hospital marketing in Delhi and healthcare SEO in Delhi, with healthcare reputation management for review monitoring and replies.
Read the full report
This article uses one finding from Healthcare Brands in Delhi on Google 2026: Review Study. The report has the full tables, the method and the limits, and it is free to quote with credit and a link.
Want your own numbers next to these? Ask for a free review and reputation audit of your Delhi profiles. ICG works with 150+ healthcare brands; there is no obligation, and we will tell you if nothing needs fixing.
