Doctors on Google is the Physician Knowledge Panel presence on Google Search — pulled from NMC data, hospital profile, directories, and structured schema.
Doctors on Google covers the Knowledge Panel and physician-profile presence individual doctors have on Google Search — pulled from a combination of hospital-affiliated profiles, health directory listings, Google Business Profile links, NMC public register data, and structured Physician schema on the doctor's bio page. Well-optimised doctor profiles show up as a right-rail knowledge panel and materially lift branded search click share.
How it works.
- Verify the doctor's NMC register presence. Public register entry accurate and up-to-date.
- Build an authoritative bio page. On the hospital or clinic site. Physician schema markup.
- Consistent NAP across major directories. Practo, Lybrate, Sehat, Justdial. Name, qualifications, affiliation, phone.
- Publish authored content. Blog posts, YouTube videos, LinkedIn articles authored by the doctor — reinforces Person entity.
- Monitor the Knowledge Panel evolution. Weekly Search checks on the doctor's name.
- Suggest edits where inaccurate. Via the Claim this Knowledge Panel workflow.
Why it matters for
Indian healthcare.
Doctors on Google is the physician-EEAT layer that Indian clinics have consistently under-invested in. Google's helpful-content and EEAT signals for healthcare (part of the YMYL — Your Money or Your Life — category) reward strong Person-entity signal around treating physicians. A Knowledge Panel is the visible surfacing of that signal. NMC 2023 rules on doctor identification and social media conduct apply. DPDP Act 2023 does not directly constrain public physician information (registration, qualifications, affiliation are public data) but does constrain any patient-identifiable content in doctor bios. ICG builds Physician schema, directory NAP, and authored-content programmes as a joint EEAT stack for named-doctor clinics.
How ICG uses this.
ICG operates a Physician EEAT programme for managed clients where treating doctors are the primary trust signal. The programme includes Physician schema deployment, directory NAP alignment, and authored-content publication. Related: Google Scholar Doctor Profile, Entity SEO, LinkedIn Medical Influencer.
Frequently asked questions.
How does a doctor get a Knowledge Panel?
A combination of signals — an authoritative bio page on the hospital site with Physician schema, verified profiles on major directories (Practo, Lybrate, Sehat), NMC public register presence, and consistent NAP across mentions. Google synthesises the panel from these signals.
Can the doctor edit the panel?
Partially — through "Claim this Knowledge Panel" in Search, doctors can suggest edits. Google reviews and applies. Direct edit control is not granted to individual physicians.
What lifts the panel content most?
Physician schema on the primary bio page is the highest-leverage change. Followed by consistent NAP (name, affiliation, phone) across the top-10 directory listings.
Does the panel affect appointment volume?
Yes — patients searching a doctor's name see the panel prominently and often click through to the affiliated clinic's appointment link. Well-optimised panels lift branded-search booking conversion by 15-25%.
Build your doctors' Knowledge Panels
on Google Search.
ICG runs a free 30-min Brand & Growth Diagnostic that plugs into your live account and surfaces this metric against portfolio benchmarks.
