About Ichelon Consulting Group

A healthcare-led marketing group serving India, the US and Australia. Established 2018.

Ichelon Consulting Group is a specialist marketing partner for healthcare brands. Three Co-Founders, a 60+ person delivery team out of Gurgaon, regional leadership in Dallas and Sydney, and 150+ healthcare organisations engaged across three countries and eight years.

2018

Established

150+

Healthcare brands

Countries served

60+

In-house specialists

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Where we work

Three countries.
One playbook.

ICG began in India in 2018 and stayed India-focused for the first seven years — long enough to build the operating system that makes the group work anywhere. In 2026 the practice reached a size and consistency that let it extend outward: Ichelon Global for the United States (based in Dallas) and Ichelon Australia (based in Sydney) now run the same delivery model with local regional leadership on the ground.

Every engagement — India, US, or Australia — runs on the same three-part core: the Search Intelligence Trifecta for organic and AI-answer visibility, a paid performance stack tuned to healthcare CPQL discipline, and an in-house CRM/attribution layer that ties leads through to booked patients. What changes country to country is the compliance framing, the regulatory chip set, and the time-zone coverage. What does not change is the diagnostic-first methodology.

Regional practices

Pick a country.
Read how it runs on the ground.

Ichelon Consulting Group · India

Gurgaon headquarters. 150+ healthcare brands. Since 2018.

Three Co-Founders. Sixty-plus specialists on the floor. NABH consulting depth for hospital chains. NMC and DPDP compliance built into every recommendation. This is where the operating system was designed, where the largest engagement portfolio lives, and where the delivery team sits.

Read the India story →

Ichelon Global · United States

Dallas office. Serving Indian-origin healthcare practice owners across the US.

Regional leadership in Dallas, Texas. HIPAA-aware operations. Serves dental, aesthetic, dermatology, IVF, plastic surgery, and orthopaedic practices across Texas metros, the Northeast corridor, and NRI-density cities on the West Coast and Southeast.

Read the US story →

Ichelon Australia

Sydney office. AHPRA-first operating standards for Australian healthcare practices.

Regional leadership in Merrylands, Sydney. Every recommendation compliance-checked against AHPRA advertising rules, TGA therapeutic goods rules, Medicare and the Privacy Act before it is published. Practices served across Sydney, Melbourne, Brisbane, Perth and Adelaide.

Read the Australia story →

The Trifecta · The core of every engagement

Three products. One organic answer layer. Deployed the same way in every country.

Every ICG engagement — India, US, or Australia — runs the Search Intelligence Trifecta. It is the reason the group can extend across borders without losing its answer to the question "who ranks, who cites, and who converts."

Angryturtle · GBP intelligence

Manages the Google Business Profile — the highest-intent surface in local healthcare search. Monitors 140+ listings across ICG's portfolio with zero suspensions since inception. DIY tier available at Rs 999/-.

SIE · Search Intelligence Engine

The 151-property GSC data warehouse that tells ICG where every client ranks on every query on every day. Powers the diagnostic-first methodology and the weekly rescue reports that catch drops before they compound.

YODA · YouTube AIO layer

ICG's healthcare YouTube practice. Runs three parallel rank races — Google Video pack, YouTube search, and AI Overview citation — with an AIO Lab that publishes weekly on which prompts are picking up healthcare video answers.

The eight-year arc

2018 to today.
What actually happened, year by year.

2018

ICG founded in Gurgaon. Three Co-Founders — Abhash Kumar, Deep Das, Rohit Gupta — from IIT BHU. First client: a dermatology clinic in Gurgaon. The diagnostic-first methodology gets its first written form.

2019-2020

First ten clients. IVF vertical added. Pandemic accelerates healthcare digital adoption. ICG's headcount and portfolio grow 3x in twelve months. The decision to stay healthcare-only is made and never revisited.

2020-2022

The Trifecta is born. Angryturtle for GBP, SIE for search intelligence, YODA for YouTube. Three products, one answer layer. The core stack that later crosses borders without redesign.

2023

150+ healthcare brands under management. First multi-specialty hospital engagement. AI patient-lifecycle programme initiated. Lead Management System built in-house. NABH consulting practice formalised.

2024-2025

HealthApex OS launched. Beacon attribution layer goes live across the portfolio. Aarambh — India's first dedicated AI Healthcare Summit — is hosted. 125+ team members. Bihar AI Summit participation.

2026

Ichelon Global (US) and Ichelon Australia open. Dallas office serves Indian-origin healthcare practice owners across the US; Sydney office serves the Australian market. The group formally becomes a three-country practice.

Operating principles

Three things we do the same way
in every country.

Principle One

Diagnosis before prescription.

Every engagement — regardless of country, specialty, or engagement size — starts with a written Brand and Growth Diagnostic. No solution is designed before the root cause is on paper.

Principle Two

Compliance is a design input, not a review step.

NMC and DPDP in India. HIPAA and TCPA in the US. AHPRA and TGA in Australia. The rules for the country you practice in are built into the campaign brief on day one, not caught during a legal review at the end.

Principle Three

A Co-Founder in the room. Always.

Every engagement, in every country, has one of the three Co-Founders accountable for it. Not an account manager reporting up. This is the rule that scales worst for growth and matters most for quality.

Ways in

Three ways to start
a conversation.

Meet the team

Co-Founders and specialist leads

Full bios for the three Co-Founders and the specialist leads who own SEO, performance, NABH, projects and branding.

See the methodology

Diagnosis before proposal

The four-step diagnostic pattern that every ICG engagement passes through before a single ad or content brief is written.

Read case studies

Anonymised outcomes

CPQL down 42%. MRR-to-CAC up 51%. AIO citation 4% to 24%. Twelve worked examples across specialties and countries.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Ready to talk
about your practice?

Book a 30-minute Brand & Growth Diagnostic with a Co-Founder. India, US, or Australia — same diagnostic, same output.

Book the diagnostic →

Strategy + Implementation

We don't stop at slides.

ICG is a strategy + implementation consulting group — we build the plan and we run it.

Strategy

Diagnosis · benchmarks · positioning · roadmap · budget · vendor + tech stack selection · quarterly reviews

Implementation

Campaign build + launch · content production · CRM + attribution integration · reviews SOP · daily execution · monthly performance

A healthcare-led marketing group serving India, the US and Australia. Established 2018.

Three countries.One playbook.

Pick a country.Read how it runs on the ground.

Gurgaon headquarters. 150+ healthcare brands. Since 2018.

Dallas office. Serving Indian-origin healthcare practice owners across the US.

Sydney office. AHPRA-first operating standards for Australian healthcare practices.

Three products. One organic answer layer. Deployed the same way in every country.

Angryturtle · GBP intelligence

SIE · Search Intelligence Engine

YODA · YouTube AIO layer

2018 to today.What actually happened, year by year.

Three things we do the same wayin every country.

Diagnosis before prescription.

Compliance is a design input, not a review step.

A Co-Founder in the room. Always.

Three ways to starta conversation.

Co-Founders and specialist leads

Diagnosis before proposal

Anonymised outcomes

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Ready to talkabout your practice?

We don't stop at slides.

Hi, I'm Rohit. Co-Founder, ICG.

Three countries.
One playbook.

Pick a country.
Read how it runs on the ground.

2018 to today.
What actually happened, year by year.

Three things we do the same way
in every country.

Three ways to start
a conversation.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Ready to talk
about your practice?