What does pricing look like during the beta?

Beta partners get a locked management fee for the full 30-day beta, agreed upfront before any spend goes live. There are no setup fees during the beta window, and the rate you lock in during beta carries forward if you continue post-beta — it will not be renegotiated upward once you've seen results.

What happens after the 30-day beta ends?

You get a full performance review with cost-per-qualified-lead, conversation-completion data and a recommendation — continue, adjust budget, or pause. There is no obligation to continue. If you do continue, you move to a standard monthly retainer at the rate locked during beta.

Is there an exit clause if the beta isn't working?

Yes. Either side can end the beta with 7 days' written notice at any point in the 30 days. You keep every report and learning generated up to that point — there's no lock-in and no penalty.

How is patient and lead data handled during the beta?

Lead data collected through ChatGPT Ads conversations is stored only in your CRM or the shared sheet we set up with you — never in a third-party ad platform beyond what's required for campaign delivery. No patient medical data is ever requested or processed through the ad flow, and all creative is reviewed against ART Act advertising restrictions before it goes live.

Why is the beta limited to 20 IVF centres?

ChatGPT Ads India is a new, low-inventory auction environment. Running it well needs a dedicated pod watching conversation-completion data daily, not a shared account manager checking in weekly. We can do that properly for a small cohort — not for an open list.

What deliverables do beta partners actually get?

A dedicated campaign pod, weekly optimisation touchpoints, one formal monthly performance review, ART Act-compliant creative built for conversational placements, and a closing beta report benchmarking your cost-per-qualified-lead against Google and Meta on the same budget.

Do I need to already run Google or Meta Ads to qualify?

It helps but isn't mandatory. What matters more is a working monthly digital budget and a functioning lead intake process — WhatsApp, phone, or CRM — so leads from the beta don't fall through the cracks while we're testing a new channel.

Is this only for IVF centres, or can other specialities apply?

This particular cohort is reserved for IVF and fertility centres because the creative, compliance review and landing experience are all built around ART Act rules specific to fertility advertising. Other specialities can register interest for future beta cohorts through our main ChatGPT Ads page.

CLOSED BETA · IVF & FERTILITY CENTRES

ChatGPT Ads beta waitlist for IVF centres

ChatGPT Ads India is new. We're running a 20-seat closed beta with fertility centres before opening it up — locked pricing, a dedicated pod, and full ART Act-compliant creative from day one.

Apply for a beta slot WhatsApp Rohit directly

Slots remaining: 12 of 20

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Why we're running a closed beta first

ChatGPT Ads went live in India in mid-2026, and it behaves nothing like the ad platforms most fertility centres already run. There's no keyword auction in the traditional sense — it's an intent-first auction sitting inside a conversation, and the response your ad shows up in gets judged on whether the conversation actually completes toward an action, not just whether someone glanced at a banner. We don't yet have twelve months of India-specific fertility-vertical data telling us what a good cost-per-qualified-lead looks like on this channel, what creative formats convert inside a chat thread, or how ART Act disclosure requirements should be worded inside a conversational ad unit rather than a static banner. Nobody does — the platform is that new.

That's exactly why we're not opening this to every clinic that wants in. Running a new ad channel well, especially in a regulated category like fertility, needs daily attention in the first month — watching which conversation openers get completions versus drop-offs, adjusting bids as the auction dynamics settle, and catching any compliance flag before it becomes a bigger problem. That level of attention doesn't scale to fifty accounts at once. It scales to twenty, with a small dedicated team that knows every account by name.

"Beta" here means something specific and honest: your campaigns run on real budget with real patients seeing them, but the pricing is locked for the 30-day window regardless of how the results land, you get more hands-on attention than a standard retainer would include, and everything we learn from your account — good or bad — directly shapes how we advise the next fifty IVF centres that come after you. You're not a guinea pig for a broken product. ChatGPT Ads is live and functioning. You're an early mover on a channel that will get more expensive and more competitive once every fertility centre in the country knows about it, the way Google Ads CPCs for "IVF centre near me" have climbed year on year as more clinics bid on the same terms.

We're also being upfront that a closed beta means slower onboarding than jumping onto an established channel — we're building the compliance-review workflow and the reporting cadence alongside you, not handing you a template we've run four hundred times before. If you need a channel that's fully proven and turnkey today, our standard Google Ads and Meta Ads services are the safer starting point. This beta is for centres that want to be first, understand what "first" costs in terms of patience, and want the pricing and attention that comes with being one of the first twenty.

What beta partners get

In exchange for being an early cohort, beta partners get meaningfully more than what a standard retainer includes for the same spend, and none of it converts to a higher rate later without your say-so.

Locked beta pricing

Your management fee is fixed for the full 30 days before any spend goes live, and it carries forward as your rate if you continue after the beta — no post-beta renegotiation upward.

Dedicated campaign pod

Not a shared account manager juggling twenty clients. A small pod watching your conversation-completion data daily for the length of the beta.

Weekly optimisation touchpoints

Short, focused check-ins as auction dynamics settle in the first fortnight — creative swaps, budget pacing, and early compliance flags addressed the same week they appear.

One formal monthly review

A structured performance read-out at day 30: cost-per-qualified-lead, conversation-completion rate, and a clear continue-or-pause recommendation, benchmarked against your Google and Meta numbers.

ART Act-reviewed creative

Every conversational ad unit is checked against ART Act advertising restrictions before launch — no generic templates repurposed from a non-regulated category.

First look at the learnings

You see what's working on this channel for fertility specifically before it's published anywhere publicly — a real edge over centres that wait for the public rollout.

None of this is packaged as a trial that quietly rolls into an expensive annual contract. The beta is 30 days, the pricing is locked for those 30 days, and what happens after is a conversation based on the numbers we actually see — not a pre-signed renewal.

Who this is for and who it isn't for

Good fit

Running IVF, fertility, or reproductive-medicine services with a working monthly digital ad budget already in place
Have a functioning lead intake — WhatsApp, phone line, or CRM — so beta leads don't get lost while we test
Comfortable being an early mover on a new channel, with the patience that comes with that
Can commit to a short weekly touchpoint for the 30-day window
Compliant with ART Act advertising norms already in your existing marketing

Not a fit right now

No current digital ad spend or marketing budget to test with
Looking for a fully proven, zero-risk channel — Google or Meta Ads is the better starting point
No process today for a human to follow up on a WhatsApp or phone lead within hours
Specialities outside IVF and fertility — this cohort is reserved for fertility centres specifically because of the compliance work involved
Looking for guaranteed lead volume — a 30-day beta on a new channel is a controlled test, not a volume guarantee

If you're unsure which side you fall on, apply anyway and say so in the form — we'll tell you honestly on the discovery call rather than let you sign up for something that isn't right yet.

How it will work — the 30-day beta cadence

Week 0 — Setup and compliance reviewDiscovery call to confirm budget, goals, and current lead process. We build conversational ad creative and run it through ART Act compliance review before anything goes live.

Week 1 — Launch and daily monitoringCampaigns go live on real budget. The pod watches conversation-completion data daily and makes early adjustments as the auction settles — this week has the most hands-on attention of the four.

Week 2 — First optimisation touchpointA short call to walk through what's converting and what isn't. Creative and budget pacing adjusted based on real data, not assumptions carried over from Google or Meta.

Week 3 — Second optimisation touchpointA second short check-in, refining targeting and conversation openers based on two weeks of completion data. Any compliance flags are resolved here, not left for the final review.

Week 4 — Formal review and decisionThe full monthly performance review: cost-per-qualified-lead, completion rate, and a benchmarked comparison against your existing channels. You decide whether to continue at the locked rate, adjust budget, or step away — no pressure either way.

How to apply

Applying takes about two minutes. Fill in the form below with your centre's details and current spend, and we'll set up a short discovery call within 48 hours to confirm fit before any budget moves. If a slot isn't available by the time you apply, you'll be placed on the priority list for the next beta cohort — you won't be asked to wait indefinitely with no visibility.