The 90-Day Doctor Personal Brand Launchpad
The 90-Day Doctor Personal Brand Launchpad Slug: `/insights/90-day-doctor-personal-brand-launchpad-india` Priority: P1 · ~2,000 words Author: Rohit Gupta, Co-Founder, ICG A week-by-week implementation guide for a doctor starting their perso...
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The 90-Day Doctor Personal Brand Launchpad Slug: `/insights/90-day-doctor-personal-brand-launchpad-india` Priority: P1 · ~2,000 words Author: Rohit Gupta, Co-Founder, ICG A week-by-week implementation guide for a doctor starting their perso...
TL;DR
The 90-Day Doctor Personal Brand Launchpad
Slug: `/insights/90-day-doctor-personal-brand-launchpad-india` Priority: P1 · ~2,000 words Author: Rohit Gupta, Co-Founder, ICG
A week-by-week implementation guide for a doctor starting their personal brand from zero:
Weeks 1-2: Foundation
- Google Business Profile setup and optimisation (complete, all services listed, all attributes, 25+ professional photos)
- WhatsApp Business API connected with 4-Bot first-response automation
- Doctor bio page: 1,200-word bio, Person schema with sameAs verification chain, FAQPage with 8 Q&As
- LinkedIn profile rebuild (ICG drafts, doctor approves): complete credentials, specific clinical focus, publications linked
Weeks 3-4: Content infrastructure
- YODA research: identify top 10 patient questions in the specialty with under-served YouTube content
- Script 6 YouTube videos (YODA-identified topics, NMC-reviewed)
- First 2-hour YouTube filming session: 6 videos recorded
- Instagram profile setup: educational carve-out content calendar drafted
Weeks 5-8: Launch
- First 4 YouTube videos published (2 per week cadence)
- First 4 Instagram Reels published (NMC-reviewed, educational format)
- Google Ads launched: 2-3 procedure-specific campaigns, Beacon CAPI deployed
- Review generation programme activated: Beacon WhatsApp review request at Day 3-7 post-consultation
- GP referral programme: first WhatsApp clinical education message sent to opted-in GPs
Weeks 9-12: Optimisation
- AIO Intel Tool monitoring: first citation check at week 8
- YouTube attribution: first WhatsApp taps from YouTube description links (typically week 6-10)
- Google Maps: first measurable rating improvement from review generation
- LinkedIn: first GP connection requests responded to; first clinical education posts published
- CPQL checkpoint: first assessment of paid media performance with Beacon data
Expected state at day 90:
- YouTube: 6 videos live, first 50-200 subscribers, first YouTube-attributed WhatsApp taps
- Instagram: 4-6 Reels, growing engagement from educational content
- Google Maps: 15-25 new reviews, rating improvement toward 4.7+
- Google Ads: first CPQL data (typically 25-35% above steady-state target — algorithm still learning)
- LLM citations: first schema indexing, initial citation appearances for some target queries
5 FAQs: What the 90-day launchpad costs, which elements can the doctor do themselves vs ICG-managed, what happens at day 90 (the ongoing programme), what the biggest risk in the first 90 days is, when YouTube starts generating consultations.
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