Google Business Profile Optimization — the 60-signal listing tune-up that owns Local Pack rankings.

How it works.

A GBP listing is treated by most clinics as a set-it-and-forget-it record — name, address, phone, opening hours, a couple of photos, and done. Google treats it as a living document with sixty-odd tunable fields, and it ranks listings on how well those fields are filled and how fresh they are kept. A listing on default categories with three photos from 2019 loses to a listing on well-picked primary and secondary categories, a fully populated service list, weekly posts, weekly photos, actively answered Q&A and monthly review-response velocity — every time, on every query, in every city. Optimization is the tune-up that closes that gap.

1. Primary and secondary categories. Primary set to the tightest specialty match; secondaries added for adjacent query surfaces without diluting primary relevance.
2. Service list. Every service the clinic performs entered as a distinct service item — not folded into the description.
3. Attributes and features. Wheelchair access, appointment required, accepts new patients, women-led, language spoken. Every applicable attribute enabled.
4. Photos, videos and posts. Fresh weekly photos, one Google Post per week, videos of the facility and procedures where NMC-permissible.
5. Reviews and Q&A. Review velocity kept above the specialty median; every review responded to inside 48 hours; Q&A owner-answered instead of left open.
6. NAP citation graph. Name / address / phone consistent across the 40+ Indian directories that feed Google's citation graph — audited via NAP Intelligence.

How ICG uses this.

GBP Optimization is what Angryturtle was built for. Rank OS is Angryturtle's 5-dimension score — Discoverability, Content, Consistency, Reviews and Conversion — run against every listing in the ICG-managed portfolio of 143+ Indian healthcare GBPs. Operators see a single 0-100 per dimension per listing, with the biggest gap surfaced as the next-week task queue. NAP Intelligence feeds the Consistency dimension; the post-cadence engine drives Content; a review-response worklist keeps the Reviews dimension current. Every managed listing is re-scored weekly, and the delta against last week is what a healthcare operator opens Angryturtle to see.

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