A Consent Form for Marketing Usage captures patient consent for marketing use of their identifiable information — a DPDP Act 2023 requirement.
A Consent Form for Marketing Usage captures the patient's explicit, purpose-limited written consent for using their identifiable information — name, photo, story, outcome — in marketing collateral. Required under DPDP Act 2023 Section 6, NABH marketing standards, and NMC Code of Ethics 2023.
How it works.
- Draft a form template with all mandatory elements. Purpose, scope, duration, withdrawal, fiduciary/processor identification.
- Translate into patient languages. Hindi, English at minimum; regional as needed.
- Capture per-story consent. One consent per marketing story, not blanket lifetime consent.
- Store consent evidence per patient record. CRM-attached, timestamped, signed.
- Process withdrawal within 7 days. Withdrawal triggers takedown of the affected material.
- Audit consent evidence quarterly. Random sample against stored material.
Why it matters for
Indian healthcare.
The DPDP Act 2023 fundamentally changed consent capture for healthcare marketing. Pre-DPDP, informal consent was common — a verbal "yes" during discharge, sometimes a signature on a generic release form. Post-DPDP, the standard is explicit, purpose-limited, revocable, and written or digitally-signed consent per intended use. NABH 2026 marketing standards align to this. NMC 2023 Code of Ethics reinforces the doctor-patient consent standard. ICG operates a consent-first workflow for managed clients producing any patient-identifiable marketing material — no material is used until the consent evidence is stored and cross-referenced.
How ICG uses this.
ICG provides consent form templates aligned to DPDP Act 2023, NABH 2026, and NMC 2023. Managed clients use these templates as the baseline for their patient-story capture workflow. Nexus CRM stores consent evidence per patient record with automatic 3-year retention and withdrawal-tracking. Related: Patient Testimonial Consent, DPDP Consent (Healthcare), NABH Marketing Standards 2026.
Frequently asked questions.
What must the form contain?
Purpose (what marketing use), scope (which channels), duration (how long), withdrawal method (how consent can be revoked), and identification of the data fiduciary and processor. All in the patient's preferred language per DPDP Act 2023.
Is verbal consent enough?
No — DPDP Act 2023 Section 6 requires clear and unambiguous consent, and for marketing use of identifiable patient information, written or digitally-signed consent is the compliant standard.
How long must the consent be retained?
For the duration the material is used plus 3 years, at minimum. Longer if the material remains in circulation. Withdrawal of consent triggers material withdrawal from circulation.
Does the consent extend to third-party ad platforms?
Only if the scope explicitly includes distribution via those platforms. Meta and Google distribution should be named specifically in the scope section.
Set up your consent-form workflow
aligned to DPDP Act 2023.
ICG runs a free 30-min Brand & Growth Diagnostic that plugs into your live account and surfaces this metric against portfolio benchmarks.
